Job DetailsPosition Type: Full TimeSalary Range: $100,000.00 - $115,000.00 SalaryTravel Percentage: Up to 25%Job Category: MarketingJob Summary
WorkCare is seeking a Senior Partner Program Manager to build and scale our partner ecosystem from the ground up.
This role is responsible for developing and executing WorkCare's partner strategy, recruiting and activating new partners, establishing program structure and operational processes, and creating a repeatable framework that drives long-term pipeline and revenue growth.
The initial focus will center on brokers, workers' compensation stakeholders, TPAs, carriers, and referral organizations that influence occupational health purchasing decisions. Over time, the Senior Partner Program Manager will expand the ecosystem to include strategic relationships across insurance, staffing, EHS technology, workplace safety, wellness, healthcare services, and other complementary industries.
This is a highly cross-functional role that combines business development, partner management, program development, marketing coordination, and operational execution. The ideal candidate is entrepreneurial, process-oriented, and excited to build a scalable partner program where little formal infrastructure exists today.
Essential Duties & Responsibilities
Partner Recruitment & Ecosystem Growth
Identify, recruit, and onboard strategic partners aligned with WorkCare's growth goals.
Build a target account list and partner recruitment strategy focused on:
Brokers and consultants
TPAs
Workers' compensation carriers
Staffing organizations
EHS and safety providers
Insurance and risk management firms
Occupational health and healthcare organizations
Technology partners
Develop outreach strategies to engage prospective partners.
Evaluate potential partnerships based on strategic fit, market opportunity, and revenue potential.
Build and maintain a healthy pipeline of prospective partners.
Partner Program Development
Design and implement WorkCare's partner program infrastructure.
Develop partner tiers, eligibility requirements, benefits, and engagement models.
Create partner onboarding, activation, and retention processes.
Build partner playbooks, workflows, documentation, and program guidelines.
Collaborate with leadership to establish partner goals, incentives, and success criteria.
Develop scalable processes that support future program growth.
Partner Enablement & Engagement
Create partner onboarding and training programs.
Develop partner-facing resources including:
Sales materials
Service overviews
Playbooks
Presentations
FAQs
Marketing collateral
Ensure partners understand WorkCare's solutions, value proposition, and referral process.
Conduct regular partner meetings and business reviews.
Develop programs that increase partner engagement, referrals, and opportunity creation.
Co-Marketing & Demand Generation
Collaborate with the marketing team to execute partner marketing initiatives.
Support development of:
Joint webinars
Events
Campaigns
Content collaborations
Referral programs
Thought leadership opportunities
Coordinate co-marketing activities that generate awareness, leads, and pipeline.
Identify opportunities for strategic account targeting with partners.
Revenue & Pipeline Growth
Drive partner-sourced and partner-influenced pipeline growth.
Work closely with Sales and Business Development teams to align partner activities with revenue objectives.
Facilitate introductions, referrals, and co-selling opportunities.
Track partner-generated opportunities from initial engagement through closed business.
Support annual pipeline and revenue goals associated with partner channels.
Program Operations & Analytics
Implement processes and reporting that measure partner performance.
Track:
Partner recruitment
Partner activity
Referrals
Pipeline creation
Revenue contribution
Program engagement
Maintain partner records and performance metrics in CRM systems.
Develop dashboards and executive reporting on partner program effectiveness.
Continuously improve program operations using performance data and partner feedback.
Perform additional duties and assume additional responsibilities as identified by manager for the efficient operation of WorkCare.
QualificationsEducation and Experience
5–8+ years of experience in:
Partnerships
Channel development
Business development
Alliance management
Partner marketing
Strategic relationship management
Demonstrated success recruiting and managing external business partners.
Experience building programs, processes, or operational frameworks.
Strong project management and organizational skills.
Ability to work independently in a fast-paced growth environment.
Excellent communication, presentation, and relationship-building abilities.
Experience collaborating across sales, marketing, operations, and executive leadership.
Proficiency with CRM and marketing automation platforms.
Preferred Experience
Occupational health
Healthcare services
Workers' compensation
Insurance and risk management
Employee benefits
Staffing organizations
EHS and workplace safety industries
Experience launching or scaling a partner program from the ground up
Experience working with brokers, TPAs, carriers, consultants, or referral networks
Skills and Competencies
Strong ability to execute campaigns across multiple channels and stakeholders.
Strong project management and communication skills.
Strong verbal, written and interpersonal communication skills.
Must be able to demonstrate the ability of maintaining privacy and confidentiality.
Strong critical thinking skills; problem solving, and decision making.
Must have the ability to gather data, compile information and prepare reports.
Ability to manage multiple priorities, with attention to detail and accuracy.
Ability to create and edit written materials.
Ability to communicate effectively to a variety of audiences.
Skill in organizing resources and establishing priorities.
Demonstrate cooperative behavior with colleagues, supervisors and clients.
Strong time management, organizational, and follow-through skills.
Ability to meet and exceed daily and weekly individual performance goals.
Ability to work independently as well as assisting other team members when needed.
Strong client-facing and teamwork skills
Computer Skills
Must be competent in the Windows operating system environment, Microsoft Office Suite (Outlook, Word, Excel and PowerPoint) and learn other software as needed.
Physical Demands
Requires sitting for long periods of time, working at a desk.
Some bending and stretching could be required.
Working under stress and use of computer/phone required.
Manual dexterity required for use of computer keyboard.
Occasionally may be required to stand, walk, stoop, kneel and/or crouch.
Ability to lift/move up to 15 pounds and climb stairs
Work Environment
The noise level is usually moderate.
Air quality is good and temperature is controlled.
Work Environment must be free from background noise and distraction.
At home set up must meet all Company IT, privacy, and safety requirements.
This position has an annual salary range of $100,000 - $115,000. Final compensation offered will be determined by factors such as job-related knowledge, skills, experience, and qualifications.
Benefits for this position include paid time off; medical, dental, vision, and critical illness insurance; HSA, HRA, and FSA; life and disability insurance; EAP; 401K; legal and identity theft coverage; pet insurance and more.
The preceding statements describe the general job responsibilities and individual’s qualifications inherent to this position. These are not intended to be construed as exhaustive lists. To perform this job successfully, the individual must be able to perform each essential function satisfactorily, accurately, and safely. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of their jobs. This job description may be reevaluated and/or modified at any time without notice.
Every qualified individual has the same opportunity for recruitment, hire, training, transfer, promotion, compensation, benefits, employee activities, and general treatment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other classification protected by applicable local, state, or federal law.