Senior Paid Media Manager (Enterprise B2B)
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AI Summary
ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?
Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!
We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.
With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.
We are looking for a talented, hands-on Senior Paid Media Manager to join our team! We are seeking someone who is genuinely self-sufficient, analytically rigorous, and comfortable owning a number in front of leadership rather than directing an agency.
Loadsmart builds the software and AI that moves freight across three products with distinct buyers: Opendock (dock scheduling), ShipperGuide (our AI-native TMS), and Loadsmart AI (autonomous freight). This role owns paid acquisition across all three: strategy, execution, landing pages, tracking, reporting, and performance management, hands-on in the ad accounts every day.
Job Type: Exempt - U.S. Only
DEPARTMENT: Growth Marketing
LOCATION: Remote/ Chicago
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Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
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Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot
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Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
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Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
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Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
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Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
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Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks
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5–7 years of B2B SaaS performance marketing experience
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Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks
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Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager
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Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle
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Account-based paid experience — building target account audiences and running paid programs against a sales-agreed named account list
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Fluent in building landing pages and forms in HubSpot, including native A/B testing
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Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting
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Salesforce fluency for pipeline and closed-won reporting
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Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance
WORKING AT LOADSMART:
• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match
*Applicants must be currently authorized to work in the United States on a full-time basis. Loadsmart will not sponsor applicants for work visas.
At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.
It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.
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