Senior Marketing and Brand Analyst - Commercial Success

 Published 24 days ago
    
 Colombia
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Location Details: 

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  

Join our team

This is a Senior Analytics role nested within the marketing org to support the areas of brand and commercial performance. This role measures how effective our brand assets are, and what our audiences think of our assets such as our content hub, our GoDaddy blogs, and much more.

This person will perform data analysis around our NPS which is what we consider to be our voice of the customer, and what kind of impact other brand assets have. You will build compelling presentations for leaders, including for our CMO, and you should understand what is moving our NPS within the org. The person should be great at telling a story with the data and driving projects with minimal supervision.

We’re looking for someone skilled in using Tableau dashboards and someone really great with Excel, SQL, Redshift, and Alation, for organizing and managing our data assets.

What you’ll get to do…

  • Partner with the Voice of the Customer (VOC) research team to understand the current measurement strategies, including Qualtrics NPS
  • Drive comprehensive data analysis to understand the effect of NPS and other metrics on customer lifetime value and churn
  • Analyze historical and current data sources to identify the drivers of NPS and develop/model the impact of changes in our VOC metrics
  • Explore intercorrelations/predictive relationships between various metrics/datasets
  • Identify meaningful customer cohorts that differ in loyalty.
  • Analyze the performance of Brand Content & Assets (organic campaigns, individual blog's and social post-performance).
  • Explore the longitudinal path customers take in terms of their relationship with GoDaddy (moving from passive to promoter, etc..)

Your experience should include…

  • 5+ years of experience in Analytics with a specialization in marketing
  • Full proficiency in SQL/Redshift/Alation and ability to run analysis across a wide variety of disparate datasets.
  • Experience analyzing customer insights to understand user behavior and telling a story with the data
  • Ability to complete projects end to end with an agile cross-functional team for peak results
  • You can work across multiple groups and present to senior leadership

Tools We Work With

  • Qualtrics for NPS

You might also have...

  • Qualtrics/NPS experience is a strong plus
  • Understanding of core GoDaddy products
  • A bachelor's degree in Analytics or a related field
  • Ability to work U.S. hours preferably PST

We've got your back...  We offer a range of benefits that may include paid time off, retirement savings (e.g., 401k, pension schemes), incentive eligibility, equity grants, participation in an employee stock purchase plan, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.   

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

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