Senior Manager, Product Marketing & Communication

Overview

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Operating remotely across the United States, we embrace a virtual work culture that champions collaboration, flexibility, and inclusivity.

Our Impact

At Cariloop, we believe the unbiased, inclusive, and empathetic way we strive to serve caregivers is a reflection of how we serve our employees. You'll have the opportunity to make a genuine difference in the lives of millions of caregivers while enjoying the autonomy and flexibility of remote work. As a member of our team, you'll contribute to a movement to redefine the standard for caregiver support, shaping a future where caregivers feel supported, empowered, and recognized for their invaluable role.

As a Public Benefit Corporation and a Certified B Corp, we are constantly striving to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all of our stakeholders and giving back to our communities.

We believe deeply that the way we care for others should be a reflection of the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve. Join us in our mission to create positive change, and together, let's forge a path toward a more caring and connected world.

Career Opportunity

The Senior Manager, Product Marketing & Communications is responsible for translating Cariloop’s products, capabilities, and value into clear, compelling communications for the market, customers, and members. This role connects product strategy with the audiences Cariloop serves, ensuring that what we build is effectively positioned, communicated, launched, and adopted. The Senior Manager leads product marketing, customer marketing, member communications, and the creative development and production of supporting assets. The role manages a team while remaining actively involved in developing messaging, content, campaigns, and creative deliverables.

Working closely with Product, Growth, Sales Enablement, Demand Generation, Account Management, Data and Analytics, and other stakeholders, this role ensures teams have the messaging, content, and communications needed to drive growth, strengthen customer relationships, increase member engagement, and clearly differentiate Cariloop in the market.

Key Responsibilities

Product Marketing & Positioning

• Translate Cariloop’s product strategy, capabilities, and roadmap into clear market-facing positioning, value propositions, product narratives, and messaging.

• Lead go-to-market planning and communications for new products, capabilities, enhancements, and significant product changes.

• Develop and maintain product marketing content including product overviews, presentations, one-pagers, FAQs, use cases, competitive messaging, and RFP content.

• Maintain a strong understanding of customers, members, competitors, market trends, and buyer needs and use these insights to continually improve positioning and communications.

Customer & Member Marketing

• Develop customer communications, campaigns, and resources that help customers successfully launch, promote, and maximize the value of Cariloop’s solutions.

• Define and continuously optimize the member engagement funnel, establishing leading metrics that identify opportunities, measure performance, and drive accountability across teams contributing to enrollment and engagement.

• Lead member marketing communications across channels such as email, customer-provided materials, webinars, print, and campaigns, in partnership with Product on communications that intersect with the in-product member journey.

• Develop scalable communication resources including launch kits, benefit communications, email campaigns, flyers, mailings, digital assets, webinars, presentations, and customer toolkits.

• Use market research, customer insights, competitive intelligence, campaign performance, and Product/Research insights to continually improve positioning and communications.

Creative, Content & Communication Management

• Lead the development and production of high-quality content and creative assets across product, customer, and member marketing.

• Ensure product messaging, terminology, value propositions, and communications are clear, accurate, and consistent across audiences and channels.

• Partner with Product leadership, which owns Cariloop’s broader brand definition and direction, to consistently translate the brand into market, customer, and member communications.

• Establish reusable and cohesive messaging frameworks, templates, content, and creative assets that improve quality, consistency, and scalability.

Cross-Functional Stakeholder Service & Management

• Serve as a strategic marketing and communications partner to Growth, Sales Enablement, Demand Generation, Account Management, Product, and other teams, translating business needs into effective communications and deliverables.

• Partner with Growth and Sales Enablement on product positioning, RFP content, presentations, competitive messaging, product launches, and other resources needed to effectively communicate Cariloop’s value.

• Partner with Demand Generation to provide product messaging, audience insights, content, and creative support for market-facing campaigns.

• Partner with Account Management to develop customer communications and engagement strategies that support customer relationships, member utilization, retention, and growth.

Team Leadership & Operations

• Lead, coach, and develop team members responsible for marketing communications, content, design, and production.

• Establish effective processes for intake, prioritization, planning, review, production, and delivery while balancing business priorities, stakeholder needs, and team capacity.

• Maintain a comprehensive annual calendar and roadmap for all product marketing and communications activities. 

• Maintain accessible libraries of approved messaging, templates, creative assets, customer communications, and product marketing materials.

• Foster a culture of collaboration, accountability, high-quality execution, and continuous improvement.

Performance Expectations

Success in this role is demonstrated by:

• Cariloop’s products, capabilities, value, and differentiation are communicated clearly and consistently across market, customer, and member audiences.
• Product launches are effectively positioned, communicated, and supported in partnership with the product team to drive awareness and adoption.
• Product positioning and messaging remain relevant and differentiated based on customer, member, market, and competitive insights.
• Customers have high-quality, easy-to-use communications and resources that help them effectively promote Cariloop to their employees.
• Member communications effectively support awareness, activation, engagement, utilization, and ongoing understanding of Cariloop’s services.
• Communications and campaigns are continuously improved based on performance data, customer and member feedback, and organizational learning.
• Growth, Sales Enablement, Demand Generation, Account Management, and Product are effectively supported with timely, high-quality messaging, content, and communications.
• Content, messaging, templates, and creative assets are scalable and reusable, improving consistency and reducing unnecessary one-off work.
• All communications and creative deliverables maintain a high standard of writing, design, accuracy, and alignment with Cariloop’s brand direction.
• The team operates with clear priorities, accountability, strong collaboration, predictable delivery, and continued development of team capabilities.

Qualifications & Requirements

• Experience marketing B2B2C products or services to both organizational customers and individual end users; experience in employee benefits, healthcare, caregiving, HR technology, or related industries preferred.

• 7+ years of experience in product marketing, customer marketing, marketing communications, or related roles, including people leadership.

• Strong product marketing experience across positioning, messaging, go-to-market strategy, product launches, and competitive differentiation.

• Exceptional written and verbal communication skills with the ability to translate complex products and concepts into clear, compelling messaging for different audiences.

• A hands-on leader comfortable moving between strategy and execution, including personally developing messaging, content, campaigns, presentations, and other marketing assets.

• Experience developing customer and member communications that drive awareness, enrollment, engagement, adoption, and utilization.

• Familiarity with member marketing and engagement platforms such as Braze, including audience segmentation, lifecycle communications, campaign execution, and performance measurement.

• Strong creative judgment and experience developing high-quality digital, email, webinar, print, presentation, and customer-facing materials.

• Data-driven approach with experience using customer insights, funnel metrics, market intelligence, and performance data to identify opportunities and improve results.

• Strong cross-functional and people leadership skills, with the ability to manage priorities, develop team members, and partner effectively across Product, Growth, Demand Generation, Account Management, and other teams.

This position is performed primarily on a remote basis; however, the employee may be required to travel occasionally to fulfill business needs. Such travel may include, but is not limited to, on-site meetings, company retreats, training sessions, or other business-related events. The frequency and duration of travel will vary based on operational needs, and the employee will be provided reasonable notice whenever possible.

The ability to travel as needed is a condition of employment, and all travel expenses will be reimbursed in accordance with the company’s travel and expense policy.

Benefits and Perks

At Cariloop, our commitment to supporting caregivers, families, and each other extends to every aspect of our organization, including our benefit offerings. Designed to address the holistic needs of our Loopers, our comprehensive program encompasses employee health, financial stability, and overall wellness. By prioritizing the well-being of our Loopers, we not only fulfill our mission but also foster a culture of empathy, collaboration, and support that extends beyond the workplace. Our comprehensive benefits package offers:

• Comprehensive Medical, dental, and vision insurance coverage

• Employer contributions to 401k retirement plans and Health Savings Accounts (HSA), empower you to build a secure financial future while taking care of your present needs.

• Company-sponsored life, short-term, and long-term disability insurance, providing peace of mind in both anticipated and unforeseen life events

• Access to Cariloop's member portal and services for both you and your family, offering a wealth of resources and support in navigating your caregiving journey

• Annual subsidy that can be used across a variety of care needs, offering flexible support for backup care needs.

• Flexible time-away policy and 15 paid company holidays yearly, promoting self-care and work-life balance, reflecting our commitment to Looper's well-being

• Quarterly mental health days where all Loopers are encouraged to disconnect and recharge for the day

• Paid volunteer time away, allowing all Loopers to make a positive impact in our communities

• Paid parental leave for Loopers welcoming a child

• Fully paid caregiver leave for all Loopers, reflecting our commitment to supporting caregivers within our own company

• And more!

Please contact the People team at people@cariloop.com if you would like to request a reasonable accommodation during the application or interviewing process.  

Cariloop participates in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

In alignment with our core values, Cariloop provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. To learn more about how Cariloop creates an environment where people can be their true, authentic selves, click here.