Senior Manager, Global Product Marketing

Job Summary:

SENIOR MANAGER, GLOBAL PRODUCT MARKETING (REACH & API)

Location: Remote in the US

Division: Ticketmaster

Line Manager: Senior Director, Global Product Marketing

Contract Terms: Permanent, Full-Time, 40 hours per week

THE TEAM

Ticketmaster’s Product Marketing group operates as the client voice internally for our company. Our mission is to develop competitive, compelling, & cohesive narratives that connect our products & services to global client experiences. We advocate for our clients across the product lifecycle, building our B2B narrative across strategic priorities, enterprise products, and agile release cycles. This team serves as the glue between product, communications, sales enablement, and product design teams globally to bring new products to market. 

THE JOB

The Senior Manager, API Partnerships & e-Commerce, leads the go-to-market strategy for the products and integrations that put Ticketmaster's inventory everywhere fans buy. You'll own how we position, package, and promote our inventory distribution to partners, resellers, and platforms that extend our reach.

This role is responsible for translating complex product capabilities into clear, compelling go-to-market strategies that drive business impact. You will partner cross-functionally with Product, Sales, Operations and regional teams to shape positioning, influence product direction, and deliver high-quality marketing outputs at scale.

You'll also help operationalize global product marketing for our marketplace features, distribution portfolio, keeping messaging consistent, accurate, and effective across every partner-facing touchpoint.

WHAT YOU WILL BE DOING

• Lead go-to-market strategy and execution for distribution API and e-Commerce launches, new integrations, and feature releases.
• Define positioning, messaging, and value propositions for our API and marketplace distribution products, translating technical capabilities into partner and fan benefits.
• Own high-impact partner-facing content: pitch decks, one-sheets, integration narratives, developer-facing summaries, and release communications.
• Drive global alignment on distribution messaging across regions so it scales consistently.
• Build and run release communication frameworks that keep partners current on API and marketplace updates, versioning, and new capabilities.
• Partner with Product to shape the distribution roadmap based on partner needs and market dynamics.
• Collaborate with Sales and Partnerships to support partner onboarding, adoption, and external storytelling.
• Maintain content systems and repositories so partner materials stay accurate, accessible, and version-controlled.
• Synthesize market research, competitive intelligence, and performance data to inform marketplace strategy.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 8+ years in product marketing, partner marketing, or technical marketing — ideally with API, platform, or distribution products.
• A track record of taking technical products to market and driving measurable partner adoption.
• Fluency translating technical concepts (APIs, integrations, SDKs) into clear value propositions for both business and developer audiences.
• Strong cross-functional leadership you align Product, Sales, and Partnerships without formal authority.
• You use AI to get sharper, faster work done  and bring the rest of the team along by showing them how.
• Strong project management skills — you juggle competing deadlines and consistently deliver on time.
• Excellent writing and storytelling; you turn complex capabilities into content that lands.
• Experience building messaging and enablement that scales across global, multi-region teams.
• Comfort with data, you use market, competitive, and performance insights to sharpen strategy.

YOU (BEHAVIOURAL SKILLS)

• Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs.
• Put your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and have a strong sense of client needs.
• Strong collaborator and team player who eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences. 
• Attention to detail on all tasks by meticulously reviewing work, identifying discrepancies, and consistently adhering to company standards and procedures.
• Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver brings fun, optimism, and togetherness each day.

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork – While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.