Senior Digital Marketing Specialist.

We are looking for a results-driven Senior Digital Marketing Specialist to join our team in the software and technology industry. The ideal candidate will be responsible for developing and executing data-driven digital marketing strategies that strengthen brand positioning, increase online visibility, generate qualified leads, and support business growth across local and international markets. This role requires a strong understanding of digital marketing in a technology-driven environment, the ability to communicate complex software solutions to different target audiences, and the skills to turn digital campaigns into measurable business results. The successful candidate will work closely with sales, business development, design, and product teams to promote software solutions, support customer acquisition, and build a strong digital presence.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms to generate qualified leads and increase conversions.
• Develop digital marketing campaigns that promote software products, technology solutions, and service offerings to relevant target audiences.
• Manage and optimize the company’s digital presence across social media platforms, website channels, and other online touchpoints.
• Create and oversee content strategies that communicate technical value propositions, product features, and business benefits in a clear and engaging way.
• Drive B2B lead generation activities and support the sales pipeline through targeted campaigns, landing pages, and conversion-focused marketing initiatives.
• Conduct market research, competitor analysis, audience segmentation, and keyword research to identify growth opportunities.
• Collaborate with sales and business development teams to understand customer needs, target markets, and lead quality requirements.
• Work closely with designers and content creators to produce marketing assets, campaigns, case studies, and other promotional materials.
• Monitor campaign performance using analytics tools, track KPIs, and prepare regular reports with actionable recommendations.
• Optimize marketing performance based on data, improving cost per lead, conversion rates, customer acquisition, and return on advertising spend.
• Manage SEO and SEM activities to improve search visibility, organic traffic, and website performance.
• Support email marketing, marketing automation, and lead nurturing initiatives to improve engagement and conversion throughout the customer journey.
• Manage digital marketing budgets and ensure efficient allocation of resources across channels.
• Stay updated on digital marketing trends, emerging technologies, competitor activities, and industry best practices.

Requirements

• 4–6+ years of proven experience in digital marketing, preferably within a software, SaaS, IT, technology, or B2B services company.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
• Solid understanding of B2B marketing, lead generation, customer acquisition, and conversion optimization.
• Experience promoting technical products, software solutions, or technology services is highly preferred.
• Strong knowledge of SEO, SEM, content marketing, email marketing, and social media strategy.
• Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and digital reporting tools.
• Experience with CRM systems, marketing automation platforms, and lead tracking is an advantage.
• Strong analytical skills, with the ability to interpret campaign data and translate insights into actionable strategies.
• Excellent copywriting, communication, project management, and problem-solving skills.
• Ability to manage multiple campaigns, prioritize tasks, and work collaboratively across teams.
• Good command of written and spoken English.

Benefits

• Competitive compensation package.
• Opportunities for professional growth and development.
• A collaborative, technology-focused work environment.
• The opportunity to contribute directly to digital growth and business expansion.