Senior Customer Marketing & Advocacy Manager

Overview

We are seeking a proactive and experienced Customer Marketing & Advocacy Manager join our team. In this role, you will be responsible for developing and managing programs that engage and build relationships with our customers. You will play a critical role in driving customer loyalty and satisfaction, enhancing our brand presence and fostering customer advocacy.

This is a remote opportunity - must be US based in MST, EST or CST timezones.

About HR Acuity®At HR Acuity®, we empower our team to #BeBold — embracing innovation and new challenges. We give you the tools to #WorkSmarter and foster the collaboration that makes us #BetterTogether. If you're excited to be part of our growth story, we'd love to chat.About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated, and our data-driven approach helps clients and partners build trusted, inclusive cultures where employees feel safe.This is an #All-In Zone. We're a fast-growing, innovative company led by a female founder and CEO, and being all-in is the norm here. From the top down, we bring our best every day — fueled by passion for our mission and culture — and we look for teammates who want to do the same.At the same time, we're deeply committed to an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic self and thrive. If this sounds like you, keep reading.Click here to learn more about our values and benefits

Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.

The Opportunity

We are seeking a strategic and hands-on Customer Marketing & Advocacy Manager to lead initiatives that deepen customer relationships, drive engagement, and amplifycustomer voices. This role is ideal for a seasoned marketer who thrives in a cross-functional environment and is passionate about building programs that turn customers into advocates. This role has an equal split between customer marketing programs and customer advocacy.

This person will report directly to the CMO and will be the primary owner of the customer marketing function, with support from the broader marketing team. The right candidate thrives in a lean, fast-paced environment as a strategic IC owning the customer marketing function.

Core Responsibilities

Customer Marketing (50%)

• Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
• Measure and report on marketing-influenced ARR and pipeline from customer programs
• Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
• Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
• Synthesize NPS survey data and deliver findings and recommendations to leadership
• Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates

Customer Advocacy (50%)

• Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms
• Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets
• Identify, recruit, and nurture customer advocates and ambassadors
• Expand the referenceable client list and improve time to fill for reference requests
• Support customer speakers for events, webinars, and thought leadership opportunities

Qualifications

Required

• 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
• Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice.
• Experience running ARR-influenced marketing programs with measurable outcomes.
• Hands-on experience building and managing a customer reference pool --reference calls, case studies, G2 reviews, and advocacy activation
• Experience running NPS surveys and synthesizing data for leadership
• Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customermarketing team of 20 or more
• Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
• Strong project management skills with the ability to manage multiple programs simultaneously
• Bachelor's degree in Marketing, Business, or a related field preferred

Preferred

• HR tech experience
• Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)

Perks and Benefits

Compensation: The pay range for this position is expected to be between $140,000 to $155,000 however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Benefits:

• Stay healthy and happy with our comprehensive medical, dental and vision plans.
  • You can also choose from FSA or HSA options to suit your needs.
• Save for your future with our 401K plan that matches your contributions.
• Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
• Own a piece of the company with our #Allin Shares Program.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
• Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.

Perks:

• Take a break from work with our unlimited PTO policy to refresh and recharge.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
• Own a piece of the company with our #Allin Shares Program.
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Work from anywhere with our remote work environment that fosters collaboration and creativity. *
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.

Learning and Development

• Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
• Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
• Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
• Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.

* Based upon business needs