Senior Content Designer, Intakes & Clinical Workflows

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Senior Content Designer, Intakes & Clinical Workflows to lead the development of clear, accurate, and user-friendly content across Bask Health's patient intake and healthcare-related product experiences.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch and operate direct-to-consumer telehealth businesses. Our platform brings together patient onboarding, digital questionnaires, clinical workflows, pharmacy coordination, and commerce tools.

These experiences often involve complex information, detailed questions, required acknowledgments, and important instructions. We're looking for someone who can make that information easier to understand without sacrificing accuracy, completeness, or appropriate safeguards.

As a Senior Content Designer, you'll shape the language and information structure that guide patients and authorized users through important workflows. You'll work on everything from questionnaire instructions and field labels to error messages, confirmation screens, status updates, and operational guidance.

This is a hands-on senior individual contributor role that combines UX writing, content strategy, information architecture, and product collaboration. You'll be involved throughout the product development process, from understanding user needs and defining content requirements to writing, testing, and refining content in production.

A major focus of this position will be digital patient intake experiences. You'll help ensure that questions are understandable, instructions are appropriately sequenced, terminology is consistent, and users know what information they need to provide.

You'll also work on content supporting clinical and pharmacy-related workflows, collaborating with appropriate subject matter experts to ensure that language accurately reflects approved processes and does not create confusion about medical decisions, eligibility, or treatment.

You'll collaborate closely with product designers, product managers, engineers, researchers, and operational stakeholders. Rather than simply reviewing copy at the end of a project, you'll contribute to product decisions and help shape how information is organized and presented.

You'll help establish reusable content patterns, terminology standards, and writing guidelines that create consistency across Bask Health's platform. This includes designing content that works across different merchant experiences while maintaining clarity and accuracy.

Because Bask operates in healthcare-related environments, content quality directly affects how users understand and navigate sensitive workflows. You'll need to balance plain language, accessibility, precision, privacy, and appropriate clinical review.

You'll also use research findings, usability testing, product feedback, and workflow observations to identify confusing language and improve content effectiveness.

We're looking for a content designer who enjoys solving complex communication problems, can work independently on challenging product experiences, and understands that great UX writing is about helping people successfully use software—not simply making text sound better.

What You'll Do

• Lead content design for patient intake questionnaires and healthcare-related workflows across Bask Health.
• Develop clear, concise, and accessible language for complex digital product experiences.
• Write and improve questionnaire instructions, question labels, helper text, and response options.
• Design content for multi-step intake flows, including introductions, progress messaging, and completion states.
• Simplify complex terminology while preserving the meaning of approved clinical and operational information.
• Collaborate with product designers to improve the clarity and usability of patient-facing interfaces.
• Create content for form validation, error messages, and recovery experiences.
• Develop clear confirmation messages and next-step instructions.
• Improve how patients understand required information, acknowledgments, and consent-related interfaces.
• Design content for patient status updates and administrative workflow communications.
• Create consistent terminology across intake, clinical, pharmacy, and patient-facing experiences.
• Partner with clinical and pharmacy stakeholders to validate specialized terminology and workflow language.
• Ensure that content accurately reflects approved product functionality and operational processes.
• Develop reusable content patterns for questionnaires and other configurable workflows.
• Contribute to content standards within Bask Health's broader design system.
• Establish writing guidelines for tone, terminology, clarity, and accessibility.
• Work with product managers to define content requirements early in product development.
• Collaborate with engineers to ensure content is implemented correctly.
• Participate in product discovery and help identify content-related usability problems.
• Review user journeys to identify confusing instructions or unnecessary cognitive effort.
• Support usability testing focused on comprehension, terminology, and task completion.
• Use research findings and product feedback to improve existing content.
• Help structure complex information so users can find and understand what they need.
• Review content across responsive interfaces and different screen sizes.
• Support content consistency across configurable merchant experiences.
• Identify opportunities to reduce unnecessary text without removing important information.
• Document content decisions, terminology standards, and reusable writing patterns.
• Independently own complex content design initiatives from discovery through implementation and iteration.

Requirements

• 5+ years of professional experience in content design, UX writing, product content strategy, or a closely related field.
• Strong portfolio demonstrating content design work for digital products.
• Experience independently owning content design projects from discovery through implementation.
• Strong understanding of user-centered content design principles.
• Experience writing for complex digital products, applications, or multi-step workflows.
• Excellent writing, editing, and information organization skills.
• Ability to simplify complicated information without losing essential meaning.
• Experience creating interface content, including labels, instructions, helper text, errors, and confirmation messages.
• Strong understanding of information architecture and content hierarchy.
• Experience designing content for forms, onboarding flows, or transactional experiences.
• Familiarity with plain-language writing principles.
• Understanding of accessibility and inclusive content practices.
• Ability to create consistent terminology across complex products.
• Experience developing or contributing to content guidelines and design systems.
• Familiarity with Figma or comparable collaborative product design tools.
• Experience collaborating closely with product designers and product managers.
• Ability to work effectively with software engineers during implementation.
• Familiarity with usability testing and user research methods.
• Experience incorporating user feedback into content improvements.
• Ability to evaluate content decisions based on clarity, comprehension, and task completion.
• Strong attention to detail and accuracy.
• Ability to communicate content recommendations and explain design decisions.
• Experience working with subject matter experts to validate specialized information.
• Strong organizational skills and ability to manage multiple content priorities.
• Ability to independently deliver high-quality content design work in a collaborative product environment.

Nice to Have

• Experience designing content for healthcare, telehealth, or patient-facing software.
• Familiarity with patient intake questionnaires and digital health workflows.
• Experience writing content for clinical or pharmacy-related applications.
• Understanding of healthcare terminology and patient communication needs.
• Familiarity with HIPAA and healthcare-related privacy considerations.
• Experience working with clinicians, pharmacists, or healthcare operations teams.
• Understanding of health literacy and plain-language healthcare communication.
• Experience designing content for sensitive or high-stakes user interactions.
• Familiarity with consent-related interfaces and required acknowledgments.
• Experience developing content for complex forms and conditional questionnaires.
• Understanding of configurable or white-label SaaS platforms.
• Experience creating scalable content patterns across multiple product experiences.
• Familiarity with localization and internationalization considerations.
• Experience developing terminology libraries or content style guides.
• Understanding of WCAG accessibility guidelines.
• Experience collaborating with UX researchers on comprehension testing.
• Familiarity with content management systems or structured content models.
• Experience writing for AI-assisted product experiences.
• Understanding of responsible AI communication and appropriate human oversight.
• Experience working in fast-moving, cross-functional product teams.