Content Designer

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Content Designer to help create clear, intuitive, and consistent content across Bask Health's software platform.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch and operate direct-to-consumer telehealth businesses. Our platform connects merchant storefronts, patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Content Designer, you'll help shape how people understand and interact with these experiences through thoughtful interface language, clear instructions, and well-structured information.

This is a hands-on product content role that combines UX writing, content design, information architecture, and collaboration with product and engineering teams. You'll work throughout the product development process, from understanding user needs and defining content requirements to writing, testing, and improving content in production.

Your work will span different areas of the platform, including merchant dashboards, patient onboarding, questionnaires, account settings, checkout, and operational workflows. You'll help ensure that users understand what actions they can take, what information they need to provide, and what happens next.

You'll write and improve interface copy such as navigation labels, buttons, form instructions, helper text, error messages, confirmation screens, empty states, and system notifications.

You'll also help organize information so complex product experiences are easier to navigate. This includes reviewing user journeys, identifying confusing terminology, and collaborating with designers to improve how content is presented within interfaces.

You'll work closely with product designers, product managers, engineers, researchers, and operational stakeholders to ensure content reflects actual product functionality and supports user needs.

As Bask continues expanding its platform, you'll contribute to reusable content patterns, terminology standards, and writing guidelines that help maintain consistency across different applications and merchant experiences.

Because Bask operates in healthcare-related environments, you'll need to approach sensitive information carefully. You'll collaborate with appropriate subject matter experts when content involves clinical, pharmacy, or regulated workflows, ensuring that language reflects approved processes and does not create misleading expectations.

You'll use usability research, product feedback, and available performance data to identify content problems and make improvements over time.

We're looking for someone who enjoys solving communication problems through product design, can simplify complicated information, and understands how thoughtful content helps people use software successfully.

What You'll Do

• Create clear, concise, and user-friendly content across Bask Health's digital products.
• Write interface copy for merchant-facing, patient-facing, and internal platform experiences.
• Develop navigation labels, buttons, form instructions, helper text, and confirmation messages.
• Improve error messages and recovery instructions so users understand how to resolve problems.
• Design content for onboarding and account setup experiences.
• Create clear instructions for multi-step workflows and configuration processes.
• Collaborate with product designers to improve the usability of complex interfaces.
• Work with product managers to understand product requirements and user needs.
• Develop content for dashboards, settings pages, and administrative tools.
• Improve content within questionnaires and form-based experiences.
• Create clear empty states, loading messages, and system notifications.
• Help users understand product features, available actions, and next steps.
• Review existing interfaces to identify confusing or inconsistent terminology.
• Develop reusable content patterns for common product interactions.
• Contribute to Bask Health's content guidelines and design system.
• Maintain consistent terminology across different areas of the platform.
• Support information architecture improvements and content organization.
• Collaborate with engineers to ensure content is implemented correctly.
• Participate in product discovery and design discussions.
• Review prototypes and provide content recommendations early in development.
• Work with UX researchers to evaluate content comprehension and usability.
• Use user feedback and research findings to improve interface language.
• Apply accessibility and plain-language principles to product content.
• Support content consistency across configurable merchant experiences.
• Collaborate with clinical and pharmacy stakeholders when specialized terminology requires review.
• Document content decisions, terminology guidelines, and reusable writing patterns.
• Participate in design reviews and provide feedback on content quality.
• Own assigned content design projects from initial requirements through implementation and iteration.

Requirements

• 3+ years of professional experience in content design, UX writing, product content strategy, or a closely related field.
• Portfolio or work samples demonstrating content design for digital products.
• Strong writing, editing, and information organization skills.
• Understanding of user-centered content design principles.
• Experience writing interface content for web or mobile applications.
• Ability to simplify complex information into clear, actionable language.
• Experience creating labels, instructions, helper text, error messages, and confirmation copy.
• Understanding of information architecture and content hierarchy.
• Familiarity with plain-language writing principles.
• Experience collaborating with product designers and product managers.
• Ability to work effectively with engineers during product implementation.
• Familiarity with Figma or comparable collaborative design tools.
• Understanding of accessibility and inclusive content practices.
• Experience working with design systems or content guidelines.
• Ability to maintain consistent terminology across multiple product experiences.
• Familiarity with usability testing and user research methods.
• Ability to incorporate user feedback into content improvements.
• Experience reviewing existing interfaces and identifying content usability problems.
• Strong attention to detail and accuracy.
• Ability to explain content decisions and communicate recommendations clearly.
• Experience working with cross-functional product teams.
• Ability to balance user needs, product requirements, and technical constraints.
• Strong organizational and project management skills.
• Ability to independently manage assigned content design projects.
• Interest in improving how people understand and interact with software.

Nice to Have

• Experience designing content for SaaS platforms.
• Familiarity with B2B software and merchant-facing applications.
• Experience writing for e-commerce or direct-to-consumer products.
• Background in healthcare, telehealth, or patient-facing digital experiences.
• Experience writing content for onboarding and multi-step questionnaires.
• Familiarity with subscription management or checkout workflows.
• Understanding of healthcare-related privacy and accessibility considerations.
• Experience contributing to content design systems or terminology libraries.
• Familiarity with white-label or multi-tenant SaaS platforms.
• Experience writing for configurable workflows and administrative tools.
• Understanding of localization and internationalization considerations.
• Familiarity with WCAG accessibility guidelines.
• Experience collaborating with UX researchers on comprehension testing.
• Experience using product analytics to evaluate content effectiveness.
• Familiarity with content management systems or structured content models.
• Experience developing voice and tone guidelines for digital products.
• Experience designing content for AI-powered interfaces or assistants.
• Understanding of responsible AI communication and clear user expectations.
• Familiarity with React or modern frontend development concepts.
• Experience working in fast-moving, cross-functional product teams.