The Sales Development Representative is responsible for generating new sales opportunities through proactive outbound prospecting and multi-channel outreach. They will qualify leads, conduct discovery conversations, and schedule meetings for the Field Account Executive team.
Sales Development Representative
Position Summary
The Sales Development Representative (SDR) is responsible for generating new sales opportunities for HatchMed's Bed Connectivity solutions through proactive outbound prospecting. This role focuses exclusively on identifying target hospitals, engaging key decision-makers through multi-channel marketing and outreach. The outbound activities include email campaigns, LinkedIn outreach, as well as direct phone engagement. The ultimate goal is to qualify new opportunities and schedule introductory meetings or demonstrations for the appropriate Field Account Executive.
As HatchMed continues to grow, the SDR will play a critical role in expanding our pipeline by introducing innovative healthcare technology solutions to hospitals and health systems across North America.
Key Responsibilities
1. Outbound Prospecting
Execute high-volume outbound prospecting through email marketing campaigns, direct phone prospecting, LinkedIn outreach, and other digital channels.
Build relationships with hospital executives and department leaders including Clinical Engineering, IT, Nursing, Facilities, Biomedical Engineering, Patient Experience, and Executive Leadership.
Conduct strategic initial outreach into assigned territories using personalized messaging and account-based prospecting techniques.
Reactivate dormant accounts and previously engaged prospects.
Consistently meet daily and weekly activity goals.
2. Account Research & Targeting
Research hospitals and health systems that fit HatchMed's ideal customer profile.
Identify buying signals including:
Hospital renovations and new construction
Technology modernization initiatives
Nurse call replacements
Epic or EMR implementations
Leadership changes
Patient safety initiatives
Digital transformation projects
Identify and map key decision-makers and influencers within target accounts.
3. Lead Qualification & Meeting Generation
Conduct discovery conversations to understand organizational needs, current workflows, project timelines, and purchasing priorities.
Qualify opportunities using HatchMed's sales qualification criteria.
Schedule introductory meetings and product demonstrations for the appropriate territory representative.
Transition qualified opportunities to the assigned Account Executive while maintaining clear CRM documentation.
4. CRM & Sales Operations
Maintain accurate CRM records including activities, contacts, notes, buying signals, and opportunity status.
Build and maintain prospect lists using CRM and sales intelligence tools.
Ensure timely follow-up on all assigned leads.
5. Marketing & Sales Collaboration
Respond quickly to inbound marketing leads generated through campaigns, webinars, events, and content downloads.
Partner with Marketing to improve messaging and campaign effectiveness based on prospect feedback.
Share competitive intelligence, customer objections, and market insights with Sales, Marketing, and Product teams.
Qualifications
Required
2+ years of experience in outbound business development, sales development, or inside sales.
Experience prospecting into hospitals, healthcare systems, or healthcare technology organizations.
Proven success generating meetings through phone solicitation and email outreach.
Excellent verbal and written communication skills.
Strong organizational skills and ability to manage multiple prospecting campaigns simultaneously.
Preferred
Experience working in a startup or high-growth environment.
Experience using AI tools such as ChatGPT, Claude, or Microsoft Copilot to improve research, messaging, and productivity.
Experience with CRM and sales engagement platforms including Zoho CRM, Definitive Healthcare, LinkedIn Sales Navigator, or similar tools.
Familiarity with healthcare buying processes and hospital organizational structures.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
