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The Sales Manager will drive profitable growth by securing new business and expanding share of wallet within existing accounts for the Consumer Packaging segment. They are responsible for translating plant capacity into actionable sales opportunities and leading commercial negotiations.
Field | Content |
Internal Job Title (SF) | Sales Manager Consumer Packaging |
Business Job Title | Sales Manager, Consumer Packaging |
Segment / Site | Consumer Packaging / KTY |
Job Function | Commercial |
Job Discipline | Sales / Business Development |
Position Title solid line Manager; dotted line Manager | Sr Commercial Director - NA |
No. of Direct Reports (approx.) | Individual contributor initially |
Job Purpose | Drive profitable growth for the KTY site by securing new business, expanding share of wallet within existing accounts, and converting available plant capacity into sustainable Consumer Packaging revenue. The role is accountable for identifying, developing, and winning commercially attractive opportunities aligned with site capabilities, designated production lines, and margin expectations. This position requires a proactive, results-oriented sales leader who can open doors, build a strong pipeline, accelerate conversion, and establish RKW as a preferred partner in Consumer Packaging. |
Area | Responsibilities |
Business Development | Develop + execute a focused business development strategy for Consumer Packaging that delivers profitable growth for the KTY site. Identify, target, and win new accounts that align with RKW’s strategic priorities, technical capabilities, and profitability requirements. |
New Business Acquisition | Proactively hunt for new customers and applications to fill available capacity on designated production lines. Build a qualified pipeline of opportunities and drive conversion. |
Growth in Existing Accounts | Expand business within current customers by identifying new applications, cross-selling relevant solutions, increasing share of wallet, and converting unmet customer needs into opportunities. |
Commercial Leadership | Lead customer-facing commercial discussions, proposals, and negotiations. Drive pricing discipline, value-based selling, and agreement structures that support long-term profitable growth. |
Site Capacity Utilization | Translate plant capacity availability into actionable sales opportunities. Match market demand with manufacturing capabilities to optimize line utilization for the KTY site. |
Cross-Functional Collaboration | Partner closely with Operations, Supply Chain, Customer Service, Product Management, R&D, and Marketing to assess feasibility, support product launches, resolve commercial issues, and ensure successful implementation of new business. |
Customer Relationship Management | Build and strengthen relationships with key decision-makers across purchasing, technical, operations, quality, and leadership functions. |
Performance Management | Maintain a robust opportunity pipeline, accurate forecasts, and clear activity tracking. |
Category | Requirements |
Education | Bachelor’s degree in Business Administration, Marketing, Engineering, Packaging, or a related field. |
Professional Experience | Minimum 5–10 years of experience in sales, business development, or key account management, with a strong record of winning new business and delivering profitable growth. Experience in Consumer Packaging, flexible packaging, films, plastics, or a related market is strongly preferred. |
Business Development Capability | Demonstrated success in hunting for new business, opening new accounts, and converting opportunities into recurring commercial revenue. |
Commercial Acumen | Strong understanding of pricing, margin management, value selling, product mix, and strategic account development. |
Customer Management Skills | Skilled in developing relationships across multiple levels + functions within customer organizations. Ability to influence both commercial and technical stakeholders. |
Communication & Negotiation | Excellent communication, presentation, and negotiation skills with the ability to lead complex discussions, articulate value propositions, and close business effectively. |
Operational Understanding | Ability to understand manufacturing capabilities, production constraints, and application requirements, and translate them into commercially viable opportunities for the plant. |
Systems & Tools | Experience with CRM systems, pipeline management tools, and SAP or equivalent ERP systems preferred. |
Personal Profile | Highly driven, entrepreneurial, resilient, and action-oriented. Strong self-starter with a disciplined, accountable working style and a clear focus on results. Collaborative team player. |
Language Skills | Business fluent in English. Additional language capabilities are an advantage. |
Other Requirements | Willingness to travel based on business needs and maintain a valid driver’s license. |
Focus Area | Expected Outcomes |
New Account Wins | Secure strategically relevant new accounts that expand the KTY site’s Consumer Packaging business. |
Capacity Fill + Forecasting | Convert available capacity on designated lines into profitable, sustainable business with a focus on forecast accuracy |
Revenue & Margin Growth | Deliver sales growth at target margin in line with site and segment objectives. |
Pipeline Strength + CRM Management | Build + maintains a healthy, conversion-focused pipeline that supports short- and mid-term growth plans. |
Field | Content |
HR Summary Statement | Own business development for Consumer Packaging at the KTY site by winning new accounts, growing business within existing customers, and selling available capacity on designated lines. The role is responsible for building a strong pipeline, accelerating conversion, and delivering profitable growth in line with business objectives. |
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