SALES DIRECTOR - WESTERN

The Sales Director - Western US is a highly visible, field-based sales leadership role responsible for driving revenue growth, customer engagement, and operational excellence across Elevate’s Western U.S. territory. Reporting to the Vice President of Global Sales, this position leads, coaches, and develops a team of Territory Sales Managers while ensuring strong sales execution, accountability, and team performance within a high-growth region that contributes to Elevate’s global sales business. The role requires extensive travel throughout the U.S. and Canada to support customers, develop team members, strengthen sales culture, and drive frontline success through direct engagement rather than desk-based management. Working closely with Strategic Account Managers, Sales Operations, Marketing, Product Segment Leaders, Customer Service, Project Management teams, distributors, partners, integrators, and key customers, the Sales Director serves as a critical link between field execution and business objectives. The ideal candidate resides in the Western U.S. near a major airport, holds a valid passport, and excels in a hands-on leadership environment focused on coaching, mentorship, customer relationships, and delivering exceptional business results.

Job Purpose Summary: 

The Sales Director-West exists to accelerate market growth and strengthen Elevate’s competitive position across the Western U.S. by building a high-performing sales organization, fostering meaningful customer relationships, and ensuring consistent execution of the company’s commercial strategy. Through leadership, talent development, and cross-functional collaboration, this role creates the conditions for sustainable business growth, customer success, and long-term organizational performance.

Key Responsibilities

• Deliver profitable revenue growth for the Western U.S. region through disciplined funnel management, accurate forecasting, and strategic territory planning. 
• Lead, coach, and develop TSMs through joint field travel, ride-along, customer visits, and ongoing performance management. 
• Build a culture of accountability and excellence — ensuring consistent use of Elevate’s CRM, Territory Action Plans, and key sales processes. 
• Drive execution of commercial initiatives aligned with Elevate’s strategic priorities: patient simulator, Learning Space, and Life Cycle Management growth. 
• Champion Elevate’s“80/20” operating system and ensure resources are focused on the Super 80 markets and high-value accounts.
• Partner with Sales Operations to ensure funnel health, pricing discipline, and forecast accuracy. 
• Collaborate cross-functionally with Marketing and Product leadership to ensure effective product launches and promotional activities. 
• Ensure top customer engagement across academic, hospital, and government sectors within the zone. 
• Promote a culture of trust, transparency, and bias for action through direct field engagement and clear communication. 
• Lead by example — spending the majority of time in the field coaching, developing, and supporting the sales team. 
• Coaches and develops each TSM through regular 1:1s, field travel, and performance feedback. 
• Holds the team accountable for results while fostering engagement and trust. 
• Creates an environment of collaboration, shared goals, and open communication. 
• Exhibits a strong bias for action and urgency in achieving targets. 

• Uses data to identify gaps and implements corrective actions quickly. 
• Encourages TSMs to stretch beyond comfort zones and pursue breakthrough results. 
• Ensures consistent use of sales processes, CRM hygiene, and performance reporting. 
• Leads funnel reviews, pricing discussions, and forecast calls with rigor. 
• Aligns resources with the “Super 80” market priorities. 
• Spends significant time in the field (~50%) traveling with reps, visiting key customers, and ensuring visibility across the region. 
• Observes, coaches, and supports TSMs to strengthen customer engagement and commercial execution. 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

The Sales Director-West must have the following skills: 

Required Qualifications:

• Proven success leading geographically dispersed teams and coaching individual contributors to exceed targets (Ideally covering similar accounts / geography as defined in Western Area. 
• Experience in medical technology, healthcare simulation, or capital equipment sales targeting Academia / Higher Education + Healthcare Providers. Elevate sells capital equipment mannequins + software + services to target clients. 
• Demonstrated success building relationships with hospitals, universities, and healthcare customers through hands-on engagement. Must be passionate about being in the field —traveling with sales reps, meeting customers, and driving growth through visibility and influence. 
• Strong command of CRM systems (preferably Salesforce) and funnel management practices. Ability to use data to drive decisions, improve forecast accuracy, and monitor territory performance. 
• Ability to translate company strategy into actionable regional plans. Skilled at setting clear expectations, removing obstacles, and ensuring consistent execution across multiple states and markets. 
• Proven ability to identify, coach, and retain top talent. Builds diverse, high-performing teams through empowerment, accountability, and recognition. 

Preferred Qualifications:

• Entrepreneurial mindset — resourceful, adaptable, and action-oriented. 

• Clear communicator with strong interpersonal skills and executive presence. 
• Data-driven decision maker with strong business acumen. 
• Confident yet humble leader who prioritizes team success over personal recognition. 
• High learning agility and curiosity, always seeking better ways to serve customers and develop people. 

Required Education and/or Experience:

• Bachelor’s degree; Advanced degrees preferred 
• 10+ years of experience in Sales, Sales Leadership & Team Development including progressive, successful experience. 
• Minimum3+ years direct Sales Leadership role managing field sales teams. 

Key Personal Attributes

• Mission driven and passionate about making the world safer, healthier, and more productive.
• Intellectually curious, with a strong learning agility and the ability to leverage and adapt business intelligence tools to accelerate growth.
• Highly motivated hunter with a strong competitive drive; thrives in an autonomous environment and consistently engages with prospective customers.  
• Results oriented. 
• Personifies poise, grit, and perseverance under pressure.
• Excellent interpersonal, verbal, and written communication skills.
• Conducts themselves with professionalism and humility. 
• Succeeds through positive relationships and influence.
• Unquestioned ethics, integrity, intellectual honesty, and sound judgment.

About the Company               

Elevate Healthcare was recently added to the Madison Medical portfolio of companies in February of 2024 with the acquisition from CAE corporation. Elevate designs, manufactures, and services healthcare simulation products used to educate nurses, doctors and medical professionals on the proper techniques and procedures to have confidence and competence in the life saving moments that matter. Currently, society is facing a significant shortage of nurses and doctors needed to treat an aging world population. Medical errors represent the third largest cause of death in the United States. Elevate plays a critical part in reducing medical errors and expanding the workforce for healthcare professionals to improve patient outcomes. Elevate serves all the major nursing and medical programs at hospitals, universities, nursing schools, medical schools, medical associations and medical technology manufacturers worldwide.

Madison Industries Holdings LLC is one of the largest and most successful privately held companies in the world. Driven by a mission to make the world safer, healthier, and more productive, the company is uniquely designed to foster, empower, and build exceptional companies and teams that are essential to collective health and well- being.

Founded 25 years ago by Larry Gies, Madison Industries has morphed from a "buy, build, sell" model prevalent among venture capital and private equity firms, into partnerships that mutually benefit customers, employees and the business owners who join it. Madison’s goal is to build something truly remarkable that will long outlast all of us. Through Madison’s strategy, the company has grown into an international manufacturing powerhouse. It has built market leaders in the filtration, medical, safety, healthcare simulation, industrial equipment, process improvement, instruments & controls, plastics, energy, and indoor air quality industries with combined enterprise value of nearly $20 billion. Its footprint spans across Europe, Asia and the Americas operating over 300 facilities in 40+ countries, with over 18,000 engaged employees.

http://www.madison.net          http://www.elevatehealth.net

Madison/Elevate Culture

Elevate is on a mission to make the world safer, healthier, and more productive by inspiring positive outcomes in healthcare. We are committed to an entrepreneurial culture built on a foundation of trust and a strong bias for action. The team at Elevate is committed to building something truly remarkable that long outlasts us while coaching others to reach their highest potential.

Elevate is part of the Madison Medical platform which has built its reputation by fostering three key attributes: Trust, Bias for Action, Entrepreneurial.

Elevate’s Values

Trust – Honesty and transparency are essential to the way we do business. We work with and build management teams we believe in and don’t add arrogancy, complacency or bureaucracy to the mix. We also believe in the power of the team and how critical trust is in that relationship. We work as hard for the person on our left and the person on our right as we do for ourselves. Consequently, our teams operate at the highest level of engagement and are inspired by our mission and their leaders.

Trust is:

• Open, honest, and transparent.
• Ethics and integrity are assumed, and any thing less is not tolerated.
• We meet all our commitments.
• We are a team, and we can rely on each other.
• We are what we do, and we do what we say

Trust isn’t:

• An environment in which we have no oversight, approvals or control. Trust is a cultural attribute, not a management method.
• A set of rules and policies. Trust is earned, not legislated.

 Bias for Action – Unless you continually work, evolve and innovate, you will learn a quick and painful lesson from someone who has! Consequently, we lean forward and challenge the status quo. And if there is an opportunity for us to make the world safer, healthier or more productive, we move quickly. In fact, we close our acquisitions in less than 30 days, providing minimal disruption to the companies with which we partner.

Bias for Action is:

• Bold and ambitious. We inject speed and velocity into our processes.
• We are not victims of things which we cannot control. We control outcomes through our own actions.
• We act with imperfect information; confident in our ability to adjustas necessary.
• We embrace change and see it as an opportunity to improve.

Bias for Action isn’t:

• Reckless decision making for the sake of speed.
• Ready, shoot, aim.
• An excuse for making poor decisions.

Entrepreneurial – Madison Industries is an operating company owned by the team that runs it. Madison has over 900 owner leaders in its ecosystem. The company is not publicly traded, so no quarterly earnings reports. It is not private equity, so no artificial 3-5 year timelines, which means you can build your company for the long term. Businesses are run locally by the entrepreneurial teams who have an 'owner's mindset' and are closest to the customer, product and the team best positioned to make decisions. Therefore, we partner and not acquire; consequently, the name stays on the door and the management team remains in place. This incredible ecosystem of companies will remain a part of the Madison family long after we are gone, ensuring that our companies can continue their missions.

Entrepreneurial is:

• We are self-reliant. We are gritty and tenacious.
• We have passion and perseverance for our long-term goals
• We are all salespeople at heart – and in our defined roles. 100% of our team members have the responsibility to be salespeople and to focus on customers.
• We are optimistic and believe we will be successful.
• We are adaptable and not set in our ways. We learn,growand find ways to reinvent ourselves as circumstances change.
• We are ambitious. We wanttogreat thingsand havegreatimpact on the world.
• An attitude and approach to thinking that activelyseeks outchange, rather than waiting to adapt to change.It’sa mindset that embraces critical questioning, innovation,serviceand continuous improvement.
• Creativity and unwillingness to accept that there is not a better way. Constantly questioning. Constantly striving for improvement.
• Healthy paranoia – that leads to continuous innovation, improvement, and the like.

• Anticipatory and proactive – we constantly strive to be ahead of the curve.
• Recognition that we live in an "and" world, not an "or" world – our business requires us to balance multiple priorities with ambiguity and risk. We embrace this paradox and create operating constructs that allow us to make good decisions in that reality.

Entrepreneurial isn’t:

• A sense of entitlement.
• A free pass to do whatever you want because you are acting like an "owner".
• An operating construct that has no oversight, no centralauthorityand no hierarchy.
• A product of the kinds of businesses or sizes of companies from which we came.

Elevate is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.