Sales Director - Asia

The company

Upstream is a global leader in mobile marketing automation and digital service innovation, enabling Mobile Network Operators (MNOs) and brands to grow revenue, improve customer engagement and succeed in the digital economy. With over two decades of experience and operations spanning 45+ markets across Africa, Latin America, Asia, Europe, and the Middle East, we are a trusted partner to more than 60 MNOs worldwide.

Headquartered in Athens, Greece, and with regional hubs in London, Dubai, Johannesburg, Lagos, São Paulo and Rio de Janeiro, Upstream combines global expertise with deep local insight. Our end-to-end approach encompasses strategy, creative development, technical deployment, campaign execution, and ongoing optimization, ensuring seamless, scalable, and performance-driven service delivery.

The role

We are looking for an experienced and driven Sales Director to lead our commercial strategy across key Asian markets. This role is pivotal in driving revenue growth, expanding our footprint with mobile operators and digital partners, and strengthening Upstream’s position as a leader in mobile marketing and digital monetization in the region.

The ideal candidate will combine strong commercial acumen with in-depth experience in the telecom and mobile operator ecosystem, excelling in consultative sales, strategic account management, and building relationships with C-level executives.

*The role is fully remote and open to applicants across Asia.

*Please submit your resume in English.

Key Responsibilities

• Lead the development and execution of the regional sales strategy for Asia, in line with Upstream's global business objectives.
• Own and deliver financial targets (revenue, profitability, and market share) across assigned markets and accounts.
• Build and manage strategic relationships with key telecom operators, digital partners, and enterprise clients in the region.
• Drive end-to-end commercial engagement, from opportunity identification and proposal development to contract negotiation and delivery.
• Manage the complete P&L and business planning for the region, ensuring effective execution of all project activities.
• Act as the primary commercial escalation point for all major operator accounts in Asia.
• Provide market insights and identify emerging opportunities to support innovation and business development.
• Contribute to positioning Asia as a key growth region for Upstream over the next few years.

Requirements

Knowledge, Skills & Experience

• 5+ years of proven experience in B2B sales, business development, or account management, ideally within telecommunications, VAS, mobile marketing, or digital advertising.
• Demonstrated success managing and growing large operator accounts in Asia.
• Strong network and ability to engage with C-level stakeholders within mobile operators and digital ecosystems.
• Excellent understanding of digital marketing, mobile engagement, and performance-based commercial models.
• Ability to map mobile operator organizations, understand internal dynamics, and navigate decision-making structures.
• Strategic mindset with a data-driven approach to planning and decision-making.
• Exceptional negotiation, presentation, and communication skills.
• Entrepreneurial spirit with a proactive, results-oriented approach.
• Ability to thrive in a multinational, fast-paced environment and work effectively across cultures.
• Bachelor’s degree in Business, Marketing, or related field; MBA is a plus.
• Travel requirement: up to 50%.

Benefits

We offer a competitive base salary and benefits, directly dependent on the candidate’s qualifications and skills. The real excitement comes from working closely with a dynamic, smart, agile and highly motivated team in a competitive and fast paced environment.

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Upstream is an equal opportunity employer. The Company does not discriminate on the basis of race, colour, creed, pregnancy, religion, gender, national origin, age, disability, marital, or any other legally protected status. The Company also makes reasonable accommodations for disabled employees. Finally, the Company prohibits the harassment of any individual based on their protected status. This policy applies to all areas of personnel actions including recruitment, hiring, training, promotion, compensation, benefits, transfer, and social and recreational programs.