Sales Development Representative (SDR) – US Market

SALES DEVELOPMENT REPRESENTATIVE

ABOUT THE BUSINESS

We are a specialized marketing company with more than 20 years of experience helping service-based businesses grow through measurable digital and traditional marketing. Our clients value strong execution, responsive service, and long-term partnerships, and we are now expanding our outbound sales efforts to reach more businesses nationwide.

We've teamed up with Handoff to bring on a Sales Development Representative who will help build, manage, and convert a strong outbound pipeline of new business. You'll prospect into business owners, work outbound opportunities and referrals, run discovery conversations, deliver presentations, handle objections, and move qualified opportunities toward signed agreements. This is a highly proactive sales role for someone who is comfortable creating opportunities rather than waiting for them to arrive.

RESPONSIBILITIES

Outbound Prospecting & Pipeline Development:

• Prospect into business owners nationwide through outbound outreach, referrals, phone calls, and other prospecting channels.

• Build and manage your own pipeline alongside opportunities generated by the broader marketing and outbound engine.

• Maintain consistent follow-up with prospects throughout the sales cycle.

• Keep CRM activity, deal stages, next steps, and pipeline forecasts accurate and up to date.

Discovery & Sales Execution:

• Run discovery conversations to understand prospect goals, challenges, and growth priorities.

• Present marketing solutions clearly and confidently to business owners and decision-makers.

• Handle objections from experienced buyers and build trust through proof, transparency, and strong follow-through.

• Move qualified opportunities through the sales process and support the path toward signed agreements.

Relationship & Client Handoff:

• Build strong relationships with prospects through consistent, responsive communication.

• Partner closely with internal strategy, creative, production, data, and delivery teams.

• Ensure clean handoffs by clearly communicating what was discussed, promised, and agreed upon during the sales process.

• Maintain alignment between what is sold and what the delivery team is expected to execute.

Sales Process Improvement:

• Partner with leadership to refine sales messaging, presentations, pitches, and processes based on real prospect conversations.

• Share recurring objections, buyer insights, and market feedback to continuously improve the sales playbook.

• Help establish repeatable outbound and sales practices that can support future team growth.

ABOUT YOU

• Proven experience in outbound sales, business development, or hunter-style sales with measurable results.

• Strong ability to independently build, manage, and progress a pipeline of new business opportunities.

• Experience selling to business owners or operators who directly influence purchasing decisions.

• Confident running discovery calls, presentations, objection handling, and remote sales conversations.

• Strong follow-up discipline with the persistence to stay engaged throughout longer sales cycles.

• Highly organized approach to CRM management, next steps, activity tracking, and forecasting.

• Strong communication skills with the ability to build credibility quickly and speak naturally rather than relying heavily on scripts.

• Results-oriented mindset with strong personal accountability for pipeline and revenue outcomes.

• Collaborative approach with respect for the teams responsible for delivering the work you sell.

• Comfortable working independently in a remote environment while maintaining strong ownership and consistency.

NICE TO HAVE

• Experience selling marketing, media, advertising, or professional services.

• Experience selling into HVAC, plumbing, electrical, roofing, trades, or other home services industries.

• Experience selling directly to owner-operated or founder-led businesses.

• Experience running remote sales processes through Zoom or similar video platforms.

• Experience helping refine or build sales playbooks, presentations, and outbound processes.

• Experience working closely with fulfillment, delivery, or account teams to ensure smooth client handoffs.

• Background working in a small or founder-led organization where sales processes are still evolving.

WHY YOU’LL LOVE IT

• Own your pipeline: You'll have the opportunity to create opportunities rather than simply work a list of inbound leads.

• Sell a proven service: You'll represent a business with decades of industry experience and established client results.

• Work directly with leadership: You'll learn from people who have spent years selling and delivering within the industry.

• Help shape the sales playbook: Your conversations and results will influence how the company approaches outbound sales moving forward.

• Work with an experienced delivery team: You'll sell services backed by people who already know how to execute them.

• Grow with the sales function: As outbound efforts expand, there is room for the scope and responsibility of this role to grow.