Sales Development Representative (SDR) – UK Market

Company Description

vaylens develops innovative software and SaaS solutions for the operation and management of electric vehicle charging infrastructure. Our platform enables charge point operators to efficiently manage, monitor, and optimize their charging networks while delivering reliable technical support and training.

Headquartered in Dortmund, Germany, vaylens is part of the KOSTAL Group.

Job Description

Shape the future of electric mobility with vaylens

At vaylens, we are building the digital infrastructure behind smarter, more accessible electric vehicle charging across Europe. Our software and SaaS solutions help charge point operators manage, monitor, and optimize their charging networks—making e-mobility simpler, more reliable, and ready to scale.

As part of the KOSTAL Group, we combine the energy and ambition of a growing technology business with the stability of a future-oriented international organization.

We are looking for a motivated Sales Development Representative (SDR) to grow our presence in the UK market. If you enjoy identifying opportunities, building meaningful customer relationships, and turning conversations into commercial success, this is an opportunity to make a tangible impact in a fast-moving industry.

Your mission

As our SDR for the UK market, you will play a central role in generating new business and helping small and medium-sized enterprises discover the value of vaylens’ Community Charging solutions.

Your responsibilities will include:

• Identifying, qualifying, and nurturing inbound leads from SMEs across the United Kingdom.
• Converting sales opportunities into customers and partnering closely with Account Executives on larger or more complex opportunities.
• Researching and engaging prospective customers through targeted outbound calls, emails, and LinkedIn outreach.
• Driving new customer acquisition while identifying upsell and cross-sell potential within the SME segment.
• Developing strong knowledge of the UK EV charging and e-mobility market.
• Positioning vaylens software as a preferred solution for Community Charging.
• Maintaining a high-quality sales pipeline in Salesforce, with accurate documentation, reporting, and forecasting.
• Collaborating with Marketing, Digital Fulfillment, and Customer Success to improve lead generation, conversion, and the overall customer experience.
• Acting as a trusted advisor by educating prospects on the commercial and operational value of our solutions.

Qualifications

Your profile

You are a proactive and commercially minded sales professional who enjoys working in a dynamic, growth-focused environment. You are confident starting conversations, asking thoughtful questions, and building trust with prospects.

What you bring

• Fluent English, either native-level or business fluent.
• 1–3 years of experience in Sales Development, Business Development, Lead Generation, or a similar customer-facing sales role.
• Ideally, experience in SaaS, software, e-mobility, or another technology-driven sector.
• Excellent written and verbal communication skills.
• Strong prospecting, qualification, and relationship-building abilities.
• Experience using CRM platforms, ideally Salesforce.
• Familiarity with LinkedIn Sales Navigator or comparable sales engagement tools.
• A structured, data-driven, and results-oriented approach to sales.
• The ability to work independently and effectively in a remote-first environment.
• Curiosity, adaptability, and the motivation to achieve ambitious goals.

You must be based in the United Kingdom or Hungary and willing to travel occasionally for customer meetings, trade shows, and company events.

Additional Information

Joining vaylens means contributing to a purpose-driven company accelerating Europe’s transition to electric mobility. We offer:

• A meaningful role in a rapidly growing and future-focused industry.
• A collaborative team of passionate colleagues with a hands-on mentality.
• The security and long-term perspective of being part of the KOSTAL Group.
• Flexible working hours and remote working options.
• Excellent opportunities for professional development and career growth.
• The opportunity to make a visible impact on the growth of vaylens in the UK market.