Revenue Marketing Manager, Strategic Programs & ABX

Why UKG:  

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the Team:
The Revenue Marketing team partners closely with Sales to drive pipeline growth, accelerate account engagement, and support revenue goals across market segments. Through account-based programs, targeted campaigns, and field activations, we deliver coordinated experiences that engage buying groups, progress opportunities, and support business growth.

About the Role:
As a Revenue Marketing Manager, you will translate segment strategy into integrated, account-based marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth across the Enterprise segment. You will partner closely with Sales, Business Development, and across the marketing team to design and orchestrate multi-channel programs aligned to target account priorities, buying groups, and business objectives.

This is an individual contributor role responsible for owning program design, orchestration, performance management, and optimization while partnering with cross-functional teams responsible for tactical execution. Success requires strong strategic thinking, business acumen, cross-functional leadership, and the ability to influence stakeholders across Marketing and Sales.

Key Responsibilities:

• Design and orchestrate integrated account-based marketing programs that support acquisition, pipeline acceleration, customer expansion, cross-sell, and upsell targets
• Translate business priorities into multi-channel engagement strategies and program plans
• Partner with Sales and Business Development leadership to align marketing activities to account priorities and opportunity progression
• Coordinate execution across marketing teams and field activation resources
• Analyze engagement, pipeline, and program performance to identify optimization opportunities
• Communicate program plans, results, and recommendations to Marketing, Sales, and Business Development stakeholders

About You:
You are a strategic marketer who connects business priorities to data-driven outcomes. You have experience partnering with sales leaders, developing account engagement strategies, and leading cross-functional programs. You are confident working with stakeholders at all levels, using data and insights to influence decisions, build alignment, and drive results. You thrive in collaborative environments and understand how integrated marketing programs contribute to pipeline growth and revenue.

Basic Qualifications:

• 7+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, or related marketing roles
• Experience designing and leading integrated marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth
• Experience partnering with sales teams to develop account engagement strategies and support pipeline objectives
• Excellent communication, presentation, stakeholder management, and project management skills
• Bachelor's degree or equivalent experience
• Ability to travel occasionally, up to 10%

Preferred Qualifications:

• Strong understanding of account-based marketing principles and Enterprise go-to-market motions, and complex buying cycles
• Experience developing and executing account-based marketing (ABM) / account-based experience (ABX) strategies for named-account programs
• Experience using customer relationship management (CRM) and marketing automation platforms such as Salesforce and Eloqua
• Hands-on experience with account-based marketing and account intelligence platforms such as 6sense and/or Demandbase
• Experience leveraging intent data and account intelligence to improve marketing performance
• Experience supporting customer expansion, cross-sell, and upsell initiatives
• Experience within a B2B software-as-a-service (SaaS), Human Capital Management (HCM), or HR technology environment
• Experience supporting customer lifecycle, expansion, cross-sell, and upsell initiatives

Company Overview: 

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com. 

Equal Opportunity Employer    

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. 

View The EEO Know Your Rights poster       

UKG participates in E-Verify. View the E-Verify posters here.  

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. 

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.  

The pay range for this position is $115,100 to $165,450. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits