Regional Vice President of Sales - Commercial Print, Finishing & Production
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AI Summary
The Regional Vice President of Sales will lead business development and sales growth for printing and production solutions across the Midwest region. This role involves managing the complete sales process, from prospecting and lead generation to contract negotiation and post-sale support.
Regional Vice President of Sales
Commercial Print, Finishing & Production Solutions
Illinois, Michigan, Wisconsin, and Minnesota
IronRoad is conducting a search for our Solon, Ohio client who is one of North America's premier providers of printing, finishing, packaging, mailing, and production workflow solutions. We are searching for their Regional Vice President of Sales for Commercial Print, Finishing & Production Solutions. Candidates can be based out of and cover Illinois, Michigan, Wisconsin, or Minnesota. We are looking for an individual that is motivated, results driven, digs the details and has a great vibe! If this is you, let's talk!
Position Overview
The Regional Vice President of Sales will lead business development and sales growth throughout the Midwest region, including:
Illinois, Michigan, Wisconsin, and Minnesota
This role is responsible for identifying new business opportunities, developing strategic customer relationships, and growing equipment, software, service, and consumable sales throughout the assigned territory. The successful candidate will possess a strong understanding of the commercial printing and graphic communications industry, exceptional relationship-building skills, and a proven track record of capital equipment sales success.
Our client is prioritizing industry experience, cultural fit, and sales performance over physical location within the territory.
Core Responsibilities
- Develop and execute a territory growth strategy focused on commercial printers, trade finishers, direct mail companies, book manufacturers, packaging producers, and in-plant print operations.
- Prospect, qualify, and develop new customer relationships while expanding business within existing accounts.
- Build trusted relationships with owners, executives, operations leaders, production managers, and purchasing decision-makers.
- Manage the complete sales process, including:
- Prospecting and lead generation
- Equipment demonstrations
- Needs analysis and solution development
- Proposal preparation
- ROI and financial justification
- Contract negotiation and closing
- Coordination of installation, training, and post-sale support
- Identify opportunities for new and used equipment, service agreements, workflow software, consumables, and productivity improvement initiatives.
- Maintain accurate sales forecasts, customer records, and opportunity pipelines within our clients CRM platform.
- Collaborate with our client's service, administration, marketing, and manufacturer partners to deliver exceptional customer experiences.
- Represent our client at industry trade shows, open houses, customer events, and professional association meetings.
- Stay current on industry trends, competitive technologies, market conditions, and emerging opportunities within the graphic communications industry.
- Provide regular territory updates, forecasts, and strategic market intelligence to executive leadership.
Qualifications
- Bachelor's degree in business, Marketing, Graphic Communications, Engineering, or equivalent professional experience.
- Minimum of 10 years of successful business-to-business sales experience.
- Proven success selling capital equipment, production technology, software solutions, or industrial equipment.
- Strong understanding of commercial printing, bindery, finishing, mailing, packaging, or related production environments.
- Demonstrated ability to build executive-level relationships and manage complex sales cycles.
- Excellent communication, presentation, negotiation, and consultative selling skills.
- Strong organizational and time-management skills with the ability to work independently.
- Valid driver's license and ability to meet company insurability requirements.
- Willingness to travel extensively throughout the assigned territory.
Preferred Qualifications
- 10+ years of sales leadership experience within the commercial printing, finishing, packaging, mailing, or graphic communications industries.
- Experience selling offset presses, digital printing equipment, finishing systems, bindery equipment, mailing solutions, workflow software, or related production technologies.
- Existing relationships within commercial print, direct mail, packaging, publishing, or graphic communications markets.
- Understanding of capital equipment financing and leasing programs.
- Experience conducting equipment demonstrations and ROI-based sales presentations.
- Knowledge of offset printing, digital printing, folding, cutting, stitching, perfect binding, laminating, die-cutting, embellishment, and workflow automation technologies.
Physical Demands & Work Environment
- Frequent travel by automobile and commercial airline.
- Extended periods of standing and walking during customer visits, demonstrations, and trade shows.
- Ability to work within manufacturing and production environments.
- Capability to occasionally lift demonstration materials, marketing collateral, and trade show equipment.
- Ability to communicate effectively in both office and production settings.
- Exposure to moderate noise levels in operating production facilities.
What We Offer
- Competitive base salary + Commissions + Bonus
- Company car
- Comprehensive benefits package
- 401(k) with company match
- Ongoing manufacturer and professional development training
- Opportunity to represent industry-leading technologies and brands
- A collaborative, customer-focused culture with significant career growth potential
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