Regional Business Manager - North West

JOB DESCRIPTION:

Regional Business Manager - Infectious Disease Diagnostics - North Region

Field Based

Scotland/Wales/Northern Ireland/Ireland/Lancashire/Cheshire/Merseyside

We are seeking an exceptional Regional Business Manager to build and lead a high-performing commercial team within our Rapid Diagnostics sector.

This is a strategic leadership role for an experienced sales leader who thrives on coaching teams, securing meaningful NHS partnerships, and helping to delivering sustainable commercial growth. You will be responsible for developing regional strategy, accelerating market adoption, and creating a culture where individuals and teams can perform at their very best.

The Opportunity

As Regional Business Manager, you will build and lead a team of Key Account Managers, Business Development Managers and Product Application Specialists, driving commercial success across both NHS and private healthcare settings.

Working closely with senior stakeholders, within secondary care, you will identify new growth opportunities, build long-term strategic partnerships, and ensure your region consistently achieves ambitious revenue and profitability targets.

This role offers significant autonomy and influence, providing the opportunity to shape regional strategy while working within a globally recognised healthcare organisation at the forefront of diagnostic innovation.

What You'll Be Doing

• Achieve regional sales revenue targets by developing and implementing an effective, bespoke regional strategy.
• Manage, motivate, and support the Key Account Manager (KAM), Business Development Manager (BDM) and Product Application Support (PAS) team.
• Develop relationships with key decision-makers in key accounts, including clinical and non-clinical stakeholders.
• Identify and capitalize on partnership opportunities with the NHS and private market to gain a competitive advantage.
• Recruit, deploy, and redeploy staff within the geographical area.
• Develop local sales solutions and strategies in collaboration with the UK Head of Sales.
• Lead the account management process for key accounts, coordinating activities, planning, and resource allocation to maximize sales growth and brand advocacy.
• Implement and monitor marketing strategies and promotional campaigns across the product portfolio.
• Ensure forecasting, demand planning and funnel management is updated and accurate at all times.
• Coach, develop and drive accountability of the commercial team to deliver on SFE and commercial KPIs through robust performance management.
• Effective talent management and succession planning of commercial team.

About You

We are looking for an inspirational people leader with a strong commercial pedigree and a genuine passion for developing high-performing teams.

You'll likely bring:

• Significant commercial leadership experience within Medical Devices, Diagnostics, Healthcare Technology or Life Sciences.
• Strong understanding of the UK healthcare market, including NHS procurement and private healthcare structures.
• Experience leading geographically dispersed sales teams.
• A successful track record of delivering profitable growth and exceeding commercial targets
• Demonstrable expertise in strategic account management and complex stakeholder engagement.
• Strong experience in contract negotiations, managed services and long-term commercial partnerships.
• Excellent financial, commercial and business planning acumen.
• Effective communicator with excellent interpersonal skills, capable of achieving results through influencing others and managing a team.
• Ability to maintain positive relationships and build strong links with all departments.
• Self-starter with flexibility and the ability to work under pressure in a fast-changing environment.
• Excellent organisational, facilitation, and presentation skills.
• Driven by objectives, solutions, meeting deadlines, and customer satisfaction.

Your Leadership Style We're Looking For

Above all, we're looking for a leader who is known for:

• Coaching rather than managing
• Building highly engaged, collaborative teams
• Creating accountability and trust
• Developing future talent
• Leading with authenticity and emotional intelligence
• Driving performance without compromising culture
• You will be someone who can unite teams around a common vision, celebrate success, and create an environment where people are motivated to excel.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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