Programmatic Business Development Manager

This is a remote position.

• Identify, prospect, pitch, and onboard programmatic partners across both supply and demand, including publishers, SSPs, DSPs, ad exchanges, ad networks, and other relevant AdTech platforms.
  
• Focus on developing high-quality partnerships across web, mobile app, CTV, video, and display inventory.
  
• Build and manage a strong pipeline through outbound outreach, industry relationships, referrals, networking, and industry events.
  
• Own the full partnership lifecycle from prospecting and commercial negotiations through technical integration, launch, and scaling.
  
• Evaluate potential partners based on inventory or demand quality, traffic volumes, budgets, geographies, formats, technical requirements, transparency, and commercial potential.
  
• Negotiate commercial terms while maintaining healthy platform economics and sustainable long-term partnerships.
  
• Coordinate OpenRTB, Prebid, and VAST integrations with partners and internal Tech teams.
  
• Grow high-quality supply across web, mobile app, CTV, video, and display while developing demand that matches available inventory.
  
• Monitor partner performance and identify opportunities to improve traffic, spend, fill rate, CPM, bid rate, win rate, revenue, and margin.
  
• Ensure inventory and demand quality, transparency, and compliance with platform, privacy, and programmatic ecosystem requirements.
  
• Build strong long-term relationships with publishers, SSPs, DSPs, and other programmatic partners.
  
• Identify opportunities to expand integrations, formats, geographies, traffic, and spend.
  
• Work closely with Product and Tech teams to improve partner performance and strengthen the competitiveness of the platform.
  
• Maintain accurate partnership and pipeline information and report on commercial and performance metrics.
  

Requirements

• 5+ years of experience in Business Development, Programmatic Supply Partnerships, Programmatic Demand Partnerships, or a similar commercial role within AdTech.
  
• Strong understanding of the programmatic ecosystem, including web publishers, mobile applications, SSPs, ad exchanges, DSPs, ad networks, and CTV providers.
  
• Proven experience independently sourcing, negotiating, onboarding, and growing programmatic partnerships.
  
• Solid knowledge of OpenRTB, auction mechanics, bidstream flows, and programmatic buying and monetization models.
  
• Understanding of supply-chain management standards, including ads.txt, app-ads.txt, and sellers.json.
  
• Strong understanding of key programmatic metrics, including CPM, RPM, fill rate, bid rate, win rate, QPS, revenue, and inventory quality.
  
• Existing network across publishers, SSPs, DSPs, ad networks, or other programmatic partners.
  
• Experience launching or scaling programmatic partnerships across Tier 1 markets.
  
• Strong negotiation, communication, and relationship-management skills with both commercial and technical stakeholders.
  
• Familiarity with privacy requirements affecting programmatic advertising, including GDPR, CCPA, COPPA, and relevant regional regulations.
  
• Experience using CRM and prospecting tools such as HubSpot, Apollo, LinkedIn, and AI-powered tools.
  
• Analytical and self-driven approach with the ability to independently manage a pipeline and deliver against revenue and quality targets.