Product Marketing Intern

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Product Marketing Intern to support product marketing initiatives across Bask Health's software platform.

This internship is an opportunity for someone interested in technology, business, customer research, and marketing to gain hands-on experience working with a software product team.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together merchant tools, website creation, clinical and pharmacy workflows, AI-enabled features, analytics, and monetization capabilities.

As a Product Marketing Intern, you'll help our team communicate what Bask Health's products do, how they work, and why they're valuable to customers.

You'll work with product marketing and collaborate with product managers, designers, engineers, sales, customer success, and other internal stakeholders.

A major part of this internship will involve learning about our platform and helping turn product information into clear, useful marketing materials.

You'll support the development of feature descriptions, product overviews, presentations, launch announcements, and customer education resources.

You'll help research the businesses that use Bask Health, including entrepreneurs, e-commerce operators, healthcare providers, and organizations building direct-to-consumer telehealth experiences.

You'll learn how customers evaluate software products, which problems influence their decisions, and how product marketing communicates value.

You'll conduct competitive research on SaaS, e-commerce, and healthcare technology platforms.

You'll help identify how competitors describe their products, which capabilities they emphasize, and how they differentiate themselves.

You'll organize research findings into summaries, spreadsheets, and presentation materials that the team can use.

You'll assist with product launches by preparing draft content, organizing deliverables, tracking deadlines, and gathering feedback.

You'll work with product managers to understand upcoming features and help document their intended use cases.

You'll collaborate with technical stakeholders when additional product information is needed.

You'll help create materials that sales teams can use to explain features and answer common customer questions.

You'll also support customer success teams by developing educational content that helps customers understand and adopt new capabilities.

You'll assist with maintaining product marketing documentation, messaging libraries, competitive research, and launch resources.

You'll have opportunities to contribute ideas for improving product messaging, customer education, and internal communications.

You'll learn how product marketing teams evaluate their work through customer feedback, launch results, content engagement, and product adoption.

Because Bask Health operates in healthcare-related environments, you'll also learn the importance of accurate product communication and appropriate review of sensitive claims.

This internship is designed to provide meaningful project experience while allowing you to learn from team members across different functions.

You'll receive direction on your assignments and have opportunities to take increasing ownership as you develop your skills.

We're looking for someone who is curious, organized, comfortable asking questions, and willing to take initiative.

You don't need previous full-time product marketing experience. What matters is your ability to learn, communicate clearly, follow through on assignments, and produce thoughtful work.

What You'll Do

• Support product marketing projects across Bask Health's software platform.
• Assist with drafting product descriptions and feature summaries.
• Help translate software functionality into clear customer-facing messaging.
• Support the development of product positioning materials.
• Conduct research on customer needs and business challenges.
• Research competing SaaS, e-commerce, and healthcare technology platforms.
• Organize competitive research into summaries and comparison documents.
• Assist with preparing product launch announcements and supporting materials.
• Help track launch deliverables, deadlines, and stakeholder feedback.
• Collaborate with product managers to learn about new features.
• Gather product information from engineers, designers, and other stakeholders.
• Assist with creating product presentations and feature overviews.
• Support the development of sales enablement resources.
• Help draft website and landing page content for product features.
• Assist with preparing customer education materials.
• Support the creation of tutorials, guides, and feature walkthroughs.
• Help organize customer feedback and recurring product questions.
• Research industry trends related to SaaS, e-commerce, telehealth, and AI.
• Assist with maintaining product marketing documentation.
• Organize messaging libraries, launch resources, and research notes.
• Support internal communications about product updates.
• Review draft materials for clarity, consistency, and accuracy.
• Help coordinate feedback and revisions with relevant stakeholders.
• Assist with preparing product demonstrations and supporting content.
• Support the tracking of product marketing performance indicators.
• Help summarize launch results and customer engagement findings.
• Contribute ideas for improving product messaging and educational materials.
• Complete assigned projects and share progress with the team.

Requirements

• Currently pursuing a degree, recently graduated, or developing early professional experience in Marketing, Business, Communications, Economics, Information Systems, or a related field, or equivalent practical experience.
• Interest in product marketing, software products, and technology.
• Strong written communication skills.
• Ability to explain ideas clearly and concisely.
• Basic understanding of marketing concepts or willingness to learn.
• Ability to research topics and organize findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to complete assignments within agreed deadlines.
• Comfortable working with spreadsheets, presentations, and written documents.
• Ability to communicate professionally with team members.
• Willingness to ask questions and seek clarification.
• Ability to receive feedback and improve work.
• Comfortable collaborating with different teams.
• Ability to work independently on clearly defined assignments.
• Interest in understanding customer needs and business challenges.
• Willingness to learn how B2B SaaS platforms work.
• Ability to learn new tools and processes quickly.
• Strong initiative and willingness to take ownership of assignments.
• Curiosity about software products and how they are marketed.
• Adaptability in a changing work environment.
• Commitment to producing accurate, well-organized work.

Nice to Have

• Coursework in marketing, business strategy, communications, or product management.
• Previous internship, volunteer, or project experience in marketing.
• Academic projects involving market or competitive research.
• Familiarity with B2B SaaS business models.
• Interest in e-commerce and direct-to-consumer businesses.
• Familiarity with Shopify, website builders, or merchant software.
• Experience creating presentations, marketing materials, or written content.
• Familiarity with Google Workspace, Microsoft Office, or similar tools.
• Experience using Notion, Figma, Canva, or related collaboration tools.
• Basic understanding of customer acquisition and retention.
• Familiarity with product launches or go-to-market concepts.
• Experience participating in student organizations or entrepreneurial projects.
• Experience running a small online business or e-commerce store.
• Familiarity with healthcare technology or telehealth platforms.
• Interest in artificial intelligence and emerging software products.
• Experience conducting surveys or customer interviews.
• Familiarity with product analytics or marketing metrics.
• Experience collaborating on group projects.
• A portfolio of writing samples, presentations, or academic projects.
• Interest in pursuing a career in product marketing.