Technical Product Marketing Intern

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Technical Product Marketing Intern to support technical product messaging, research, launches, and customer education across Bask Health's software platform.

This internship is designed for someone interested in the intersection of technology, software development, business, and marketing.

You'll gain hands-on experience learning how technical software capabilities are positioned, explained, and introduced to customers.

Bask Health brings together merchant tools, website creation, clinical and pharmacy workflows, AI-enabled features, analytics, and monetization capabilities.

As a Technical Product Marketing Intern, you'll help communicate how these capabilities work and what problems they solve for customers.

You'll work with product marketing and collaborate with product managers, software engineers, AI engineers, data stakeholders, sales, and customer success.

A major part of this internship will involve researching technical product functionality and translating what you learn into accurate, understandable customer-facing materials.

You'll help develop messaging for AI-enabled features, analytics tools, workflow automation, APIs, integrations, and other technical platform capabilities.

You'll learn how to distinguish between a product's technical functionality, its supported use cases, and the benefits customers can reasonably expect.

You'll assist with creating technical feature descriptions, product overviews, demonstrations, educational materials, and launch communications.

You'll work with product managers and engineers to understand new features and gather information about their functionality.

You'll help organize technical details into documents that sales, customer success, and marketing teams can use.

You'll research competing AI, analytics, automation, and technical SaaS platforms.

You'll compare how competing products communicate technical capabilities, explain use cases, and differentiate themselves.

You'll help prepare technical product launch materials, track deliverables, and coordinate feedback from relevant stakeholders.

You'll assist with customer education resources that explain how technical features can be used in practical business workflows.

You'll also help develop materials addressing common technical questions from prospective and existing customers.

You'll gain experience working with technical product documentation and learning how software integrations and data-related features are communicated.

You'll help maintain technical messaging libraries, competitive research, launch documents, and educational resources.

You'll support the review of product claims to ensure materials accurately describe available functionality.

This is especially important when communicating AI capabilities, where customers need clear explanations of system limitations, reliability, and appropriate human oversight.

Because Bask Health operates in healthcare-related environments, you'll also learn the importance of careful communication around clinical, pharmacy, and patient-related workflows.

You'll help analyze customer feedback and product adoption information to identify opportunities for clearer technical messaging.

You'll have opportunities to contribute ideas for improving product demonstrations, feature explanations, and educational materials.

This internship provides exposure to both product marketing and technical product development without requiring you to work as a software engineer.

We're looking for someone who enjoys understanding how software works, asking thoughtful technical questions, and explaining complicated concepts clearly.

You should be curious, organized, detail-oriented, and comfortable learning from engineers and other technical stakeholders.

What You'll Do

• Support technical product marketing initiatives across Bask Health's platform.
• Research AI-enabled features, analytics tools, APIs, and integrations.
• Assist with developing technical product positioning and messaging.
• Translate software functionality into clear customer-facing explanations.
• Help document technical features and supported use cases.
• Work with product managers to understand upcoming technical capabilities.
• Collaborate with engineers to gather accurate product information.
• Assist with creating technical feature descriptions and product overviews.
• Support messaging for AI-powered features and workflow automation.
• Help explain analytics and data intelligence capabilities.
• Assist with developing API and integration-related marketing content.
• Research competing technical SaaS, AI, and analytics platforms.
• Organize competitive findings into comparison documents.
• Support technical product launch announcements and materials.
• Track launch deliverables, deadlines, and stakeholder feedback.
• Help prepare technical product demonstrations and walkthroughs.
• Assist with developing sales enablement materials.
• Create draft content addressing common technical customer questions.
• Support customer education materials for technical product features.
• Help develop tutorials, guides, and product documentation summaries.
• Assist with website content related to technical capabilities.
• Organize technical product messaging and research libraries.
• Support internal communications about technical product updates.
• Review technical marketing content for clarity and consistency.
• Coordinate technical fact-checking with appropriate stakeholders.
• Help document AI functionality, limitations, and supported applications.
• Research customer needs related to automation and data products.
• Assist with analyzing technical feature adoption and customer feedback.
• Recommend improvements to technical product messaging and educational resources.

Requirements

• Currently pursuing a degree, recently graduated, or developing early professional experience in Marketing, Computer Science, Information Systems, Business, Data Analytics, Engineering, or a related field, or equivalent practical experience.
• Strong interest in technical product marketing and software technology.
• Strong written communication skills.
• Ability to explain technical concepts clearly.
• Curiosity about how software products work.
• Interest in AI-enabled software, analytics, or technical SaaS products.
• Basic understanding of software concepts or willingness to learn.
• Ability to research technical topics and organize findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to complete assignments within agreed deadlines.
• Comfortable working with spreadsheets, presentations, and written documents.
• Ability to communicate professionally with technical and nontechnical stakeholders.
• Willingness to ask questions when technical details are unclear.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on clearly defined assignments.
• Interest in understanding customer needs and technical use cases.
• Ability to learn new software tools quickly.
• Strong analytical thinking and problem-solving skills.
• Commitment to accurate and responsible technical communication.
• Initiative and willingness to take ownership of assigned projects.

Nice to Have

• Coursework in computer science, data analytics, software engineering, or information systems.
• Academic or personal projects involving AI or machine learning.
• Familiarity with large language models and generative AI applications.
• Basic understanding of APIs and software integrations.
• Familiarity with SQL or structured data.
• Experience working with analytics dashboards or business intelligence tools.
• Interest in workflow automation and AI agents.
• Experience writing technical documentation or tutorials.
• Familiarity with B2B SaaS business models.
• Experience conducting technical product research.
• Previous marketing, product management, or technical internship experience.
• Familiarity with GitHub or developer documentation.
• Experience using Notion, Figma, Canva, or related collaboration tools.
• Understanding of customer onboarding and product adoption.
• Familiarity with technical product launches.
• Interest in healthcare technology or telehealth platforms.
• Experience creating technical presentations or demonstrations.
• Understanding of data privacy and responsible AI principles.
• A portfolio of technical writing, software projects, or relevant coursework.
• Interest in pursuing a career in technical product marketing.