Product Lead, Panel & Recruitment (Remote, EU/UK)

About Maze

Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.

In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in.

We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.

Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.

That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey—and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.

Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce driven by our core values.

Location: Remote, preference for Netherlands, United Kingdom, Ireland, Spain or Portugal.

Key engineering and product teams are based in these locales.

About the Role

Maze customers need to reach the right participants and trust the quality of the people taking part in their studies. Recruitment is a critical part of research.

We’re looking for a Product Lead to own the recruitment and panel experience at Maze. You’ll set the product vision for how customers recruit and manage participants across Maze, working across unmoderated, moderated, AI-moderated, and future research experiences.

This is a highly cross-functional product area that sits at the intersection of product, operations, and our panel partner ecosystem. You’ll work in a trio with Engineering and Design while partnering closely with our Panel Operations team, GTM, Customer Success, Research Partners, and other product teams.

You’ll own the customer and participant experiences as well as the systems behind them, helping Maze deliver a recruitment experience that is high-quality, reliable, and able to scale with increasingly complex customer needs.

You’ll work on:

• Set the product vision and roadmap for recruitment and participant management across Maze.

• Improve participant quality by building stronger feedback loops, quality signals, filtering, and experiences that reduce confusion for participants.

• Make it easier for customers to recruit the audiences they need across different study types, including more complex enterprise use cases.

• Understand panel performance and identify gaps in participant supply, quality, and fulfillment.

• Partner with Panel Operations to continuously improve the tools, workflows, and handoffs used to fulfill recruitment requests.

• Help evaluate and onboard new panel partners and determine where deeper integrations can improve quality, coverage, or efficiency.

• Develop smarter ways to route studies to the right participant supply based on customer and study needs.

• Stay close to the operational side of recruitment so product decisions are grounded in how participant fulfillment actually happens.

• Partner with Sales, Customer Success, and Research Partners on customer needs, recruitment feasibility, packaging, adoption, and opportunities where recruitment capabilities can unlock deals.

• Define and measure success across participant quality, fulfillment, and the overall recruitment experience.

You should apply if:

• You have experience as a Product Lead, or equivalent, owning complex product areas from strategy through execution.

• You’re comfortable working on products that span software, operations, and external partners rather than living entirely within a single product surface.

• You can turn messy, cross-functional problems into a clear product vision and an actionable roadmap.

• You’re comfortable getting close to operational workflows and using what you learn to make better product decisions.

• You have strong product judgment and are comfortable bringing a clear recommendation to the room, even when there isn’t a perfect answer.

• You’re experienced partnering closely with Engineering and Design while bringing stakeholders from across the business into your product process.

• You think in systems and look for scalable product solutions rather than one-off workarounds.

• You’re comfortable balancing customer experience, business needs, operational realities, and technical constraints.

• You thrive in an environment where you can move quickly, make decisions with imperfect information, and continuously learn from customers and internal teams.

Bonus points if you have:

• Experience with user research or research participant recruitment.

• Experience building products with a meaningful operational component.

• Marketplace or supply-and-demand product experience.

• Experience working with external partners, vendors, or integrations that are critical to the customer experience.

• Experience building products for enterprise customers with complex requirements.

Inclusivity and Pay

At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture. 

Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.

Your salary is dependent upon many factors, including years of experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

Why Maze is unique

• Early-stage startup: You will join an early-stage startup with less than 150 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.

• Market disruption: We believe that the way companies build products is fundamentally broken and the user research market is ripe for disruption. For too long, companies have been forced to choose between rapid development without user insights or investing months into research before bringing products to market. But there's finally a groundswell building around a path forward that eliminates this compromise - and Maze is leading the charge.

• Product-market Fit: Maze is used by 100,000+ brands across 4,000 companies, from SMB to enterprises, and in the last fiscal year, we saw 6.5M questions answered, supporting 25K decisions

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid

  • For some locations, coverage options vary, please see our benefits pages for more information

• Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources

• Life and Disability Insurance, 100% of the team member premium paid

• Flexible time off

• Meaningful equity

• Company retreats, fully paid for by Maze

• New MacBook (laptop), paid for by Maze

• Paid Family leave: 16 weeks for birth or adoptive parents

• $500/month to be used for dependent health insurance coverage

  • If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!

• $1,500 remote work setup fund to ensure you can set up a productive work space

• Flexible work schedule where you manage your own working hours

• Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more

• Virtual social engagements randomly throughout the year

• SWAG, we have some really cool swag

• Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more

Check out all of our a-maze-ing benefits here. 

Outreach Notice

We understand you might be excited about the job you’re applying for, we are excited you are interested! However, please refrain from reaching out to our current team members on LinkedIn for referrals. Our policy is that referrals can only be provided by team members who personally know the candidate. With the high volume of interest in our roles, contacting our team members who are not involved in recruitment can be overwhelming. Additionally, please avoid submitting support tickets regarding your application, as our support team is not involved in the hiring process. Rest assured, our recruitment team is diligently reviewing all applications and will reach out directly if there is a match.