Performance Marketing Manager

Essential Responsibilities and Duties

1. Strategic Leadership & Agency Oversight

• Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.

• Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.

• Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms. 

2. Advanced Budget & ROI Management

• Hold full authority over paid media budget allocation, spend approval, and scaling strategies. 

• Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending. 

• Produce and present strategic budget optimization recommendations to the Director and senior leadership. 

3. CRM, Automation & Data Infrastructure

• Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.

• Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.

4. Cross-Departmental Alignment & KPI Ownership

• Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity. 

• Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity. 

5. Executive Reporting & Advising

• Lead the presentation of the weekly Growth Department data deck. 

• Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives. 

6. Process Innovation & Infrastructure

• Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently. 

Scope of Authority

• Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts. 

• Final approval rights on scaling decisions and high-level marketing expenditures. 

• Full accountability for paid media ROI and growth performance. 

Key Performance Indicators (KPIs)

The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:

• Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations. 

• Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding. 

• Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity. 

• Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT.  Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.

Preferred Qualifications

• CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required).  Experience with having set up HubSpot from the beginning would be nice to have.  Experience managing or working with Salesforce is highly preferred.

• Proven track record in managing multi-platform paid media budgets and scaling growth strategies. 

• Extensive experience managing and auditing external digital marketing agencies.

• Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI). 

• Exceptional leadership, communication, and executive-level presentation skills. 

Technical Requirements

• Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD. 

• OS: Windows 11 or macOS. 

• Monitors: Two screens required. 

• Headset: USB wired or wireless. 

• Internet: Wired connection, at least 20 Mbps. 

Work Environment

• Full-Time Employee, Remote. 

• Collaborative, mission-driven culture with a fast-paced startup dynamic. 

Salary and Benefits

• Salary Rate: DOE

• Benefits:

  • 401(k)

  • Dental insurance

  • Health insurance

  • Paid time off

  • Vision insurance

  • Mental health support

  • Continuing education allowance

  • Home office allowance