The role involves identifying and researching target companies to generate sales-ready opportunities through outbound outreach across international markets. You will manage the full-cycle prospecting process, qualifying leads and securing meetings for the sales team while maintaining accurate data in the CRM.
This is a remote position.
About Duratuf
We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai
Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.
We're on our way to 10,000 protected workplaces by 2035
About the Role
Demand generation engine of our international outbound motion, covering UAE, India, APAC, Europe, GCC and the Americas
Research target companies in our focus industries and develop interest into sales-ready opportunities
Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar
Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority
Fully digital and desk-based, with no field visits
Research and Target
Identify and research target companies across all markets against the defined ideal customer profile (ICP)
Build and maintain target account lists by market
Map the decision-makers and buying committee in each account
Enrich and Maintain Data
Source and validate contact information using approved tools
Keep every prospect record in CRM accurate, complete and up to date, tagged by market
Pitch and Develop
Reach out by email, LinkedIn, phone and WhatsApp (where applicable)
Personalise every message to the account and its market, and follow the defined sequences and cadences
Open real conversations with plant, EHS, safety and procurement buyers
Qualify MQL to SQL
Run a structured qualification against the criteria set by management and Sales for each market
Capture buying signals and make an honest qualify or reject call on every lead
Understand each account's scope and potential
Fix the Meeting
Secure a genuine meeting or next step with Sales across time zones and hand over cleanly
Move real opportunities forward, not just pricing requests
Build Qualified Pipeline
Develop and maintain a qualified pipeline for Sales, with clear opportunity value by market
Keep the CRM Honest
Log every contact, activity, disposition and stage in CRM in real time
Feed the Loop
Track outreach and conversion metrics by market and join the weekly performance review
Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper
How Success Is Measured
MQL to SQL qualification against the agreed criteria for each market
SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing
Pipeline value handed to Sales (for example, USD pipeline developed)
GP contribution from qualified opportunities that convert into orders
Requirements
Qualifications
Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development
Comfortable owning a daily qualification and calling number
Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them
Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar
Technical Skills
CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages
Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel
Can read an account's scope and potential
Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha
Functional Skills
Strong communicator with international buyers: clear, confident written and spoken English
Comfortable with plant, EHS, safety and procurement contacts across cultures and time zones
Gets the meeting: moves a conversation to a fixed next step, not a soft maybe
Nice to Have
Exposure to international markets
Experience in industrial, manufacturing, engineering, SaaS or B2B services
Exposure to technical / industrial products or PPE
Application
Include a link to your 90-second video introduction (questions are in the application form)
Benefits
Own the gate: the call on what is a real opportunity and what is noise is yours
Learn B2B selling properly: real discovery with real buyers and a real method
A mission that matters: every account you qualify moves a real plant closer to safe
Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur)
Working hours aligned to the time zones of your assigned markets, agreed at offer stage
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
