Sales Manager – West
Reports To: President
Position Summary
We are looking for a driven, relationship-focused sales professional who enjoys creating new
business and building long-term partnerships. This role is responsible for growing sales
throughout an assigned territory by personally developing strategic opportunities with multi-unit
restaurant operators, hotel projects, and stocking dealer partners.
Success in this position comes from directly influencing key decision-makers, identifying new
business opportunities, and leading projects from specification through implementation. Third-
party representatives and dealer partners are important extensions of our sales organization and
are expected to amplify your efforts—not replace them.
If you enjoy opening doors, solving customer challenges, and winning business in a competitive
marketplace, we'd love to meet you.
What You'll Do
Drive Strategic Growth
- Personally develop and manage relationships with multi-unit restaurant operators, hotel
groups, hospitality management companies, and other key end users.
- Identify, pursue, and close new business opportunities that grow revenue and market
share.
- Develop and execute a territory business plan focused on high-value growth
opportunities.
- Build long-term relationships that position the company as a preferred tabletop partner.
Develop Stocking Distribution
- Identify and develop stocking dealer opportunities that increase product availability and
accelerate sales throughout the territory.
- Work closely with distributor leadership to expand inventory commitments and drive
sell-through.
- Create territory strategies that strengthen dealer engagement and long-term partnerships.
Lead the Sales Channel
- Manage and coach independent sales representatives and dealer partners to maximize
territory coverage and opportunity development.
- Ensure representatives are aligned with territory priorities and effectively supporting
strategic accounts.
- Coordinate sales efforts across representatives, dealers, and internal teams to deliver
outstanding customer experiences.
Consultative Selling
- Conduct product presentations, tabletop demonstrations, and business reviews with
customers.
- Understand customer operations and recommend solutions that improve their dining
experience and operational efficiency.
- Provide exceptional service before, during, and after the sale.
Business Leadership
- Achieve or exceed monthly, quarterly, and annual sales objectives.
- Monitor market trends, competitive activity, and customer feedback to identify growth
opportunities.
- Collaborate with Sales Team, Marketing, Category Management, Customer Service, and
Operations to support customer success.
- Maintain accurate forecasts and communicate territory performance to leadership.
Qualifications
- Bachelor's degree in Business, Marketing, Hospitality, or a related field preferred.
- 5+ years of successful B2B sales experience within foodservice, hospitality, tabletop, or a
related industry.
- Demonstrated success developing new business and growing strategic accounts.
- Experience selling to multi-unit restaurant groups, hotels, hospitality operators, or
foodservice distribution is strongly preferred.
- Experience working with independent sales representatives and distribution partners.
- Excellent presentation, communication, negotiation, and relationship-building skills.
- Highly organized with strong planning and territory management abilities.
- Self-motivated, competitive, and comfortable working independently.
- Willingness to travel throughout the assigned territory and attend industry trade shows as
needed.
What Success Looks Like
The successful candidate will spend the majority of their time directly engaging customers and
developing opportunities that drive meaningful growth. They will strategically leverage
representatives and dealer partners to expand market coverage while maintaining ownership of
the territory's largest opportunities and most important customer relationships.
About Lifetime Brands
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.
Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.
This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.