Medical Software Sales Representative

A HealthTech company is seeking a full-time, Medical Software Sales Representative to join their team in Johannesburg. Driving revenue expansion across the Gauteng region, this hands-on new-business position focuses on penetrating the healthcare market and establishing brand footprint through strategic on-the-ground execution and targeted prospecting. The role centers on identifying and developing opportunities with medical specialists, private practices, and billing organisations, taking full ownership of the entire sales cycle from initial engagement and solution demonstration through to negotiation and contract closure.

Operating at the intersection of fintech and health-tech, the position serves as a key catalyst for solving real-world financial and administrative challenges within complex billing environments. By delivering high-impact, tailored software demonstrations, the role positions an advanced, AI-driven medical platform as a market-leading offering while building enduring relationships across regional healthcare networks.

Key Responsibilities:

• Assist in developing and executing a focused territory plan, prioritising high-potential specialists, practices, billing organisations, and strategic referral networks across Gauteng.
  
• Undertake strategic outreach, including theatre calling and direct engagement with specialists and billing companies.
  
• Own and drive the full sales cycle from lead generation and pipeline development through to negotiation and closing.
  
• Build and maintain a robust, qualified sales pipeline to ensure continuous deal flow and sustainable territory growth.
  
• Consistently deliver against assigned sales quotas and revenue targets.
  

• Deliver high-impact, tailored software demonstrations, translating complex medical billing challenges into clear, value-driven solutions for prospective clients.
  
• Expertly position an AI-enabled solution within complex billing environments, effectively differentiating the offering against competitors.
  

• Penetrate the Gauteng market and establish local footprint through strategic execution and continual prospecting.
  
• Represent the business at regional and national congresses, exhibitions, and industry platforms to generate qualified leads and build brand visibility.
  
• Deliver compelling presentations at universities or industry events, influencing future decision-makers and expanding early market awareness.
  

Requirements

• Proven record as an established healthcare sales professional.
  
• Demonstrated ability to build a territory, develop trusted relationships, and convert opportunities into revenue.
  
• Proven expertise in lead generation, theatre calling, direct outreach, software demonstrations, and closing deals.
  
• Willingness to conduct on-the-ground execution and occasional travel to other areas of South Africa will be required.
  
• Experience engaging with medical specialists, private practices, billing organisations, and strategic referral networks.
  
• Background in medical equipment sales.  
  

Benefits