Marketing Technology Specialist

Role Overview

Summary/Objective: The Marketing Technology Specialist will support the execution, optimization, and reporting of our marketing and outreach programs. The Marketing Technology Specialist will manage and maintain NorthStar’s marketing technology ecosystem, including HubSpot, ZoomInfo, Salesforce, and related web integrations. The ideal candidate is detail-oriented, tech-savvy, and comfortable managing large datasets and marketing automation processes that drive measurable business outcomes. 

***This position can be performed from anywhere within the United States. Candidates must have reliable internet access and be able to work effectively in a virtual environment.  Work site attendance may be required from time to time in accordance with business conditions.***

ESSENTIAL FUNCTIONS: 

Marketing Technology Management 

• Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations 
• Ensure clean, consistent, and compliant data across marketing and outreach platforms 
• Manage and update target account and contact lists, including segmentation for specific campaigns and outreach workflows 
• Oversee website lead integrations and monitor data flow between systems 

Campaign Execution & Optimization 

• Support the execution of email and outreach campaigns within HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment 
• Collaborate with marketing and sales teams to ensure accurate audience targeting and campaign alignment 
• Track and analyze campaign performance, creating reports that provide actionable insights and recommendations 

Analytics & Reporting 

• Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality 
• Perform ad hoc data pulls, analysis, and reporting to inform outreach and business development strategy 
• Identify opportunities to improve system workflows, automation, and overall efficiency 

Growth & Development 

• Expand into supporting content marketing and recruitment marketing efforts as interest and/or experience grows 
• Stay current on emerging marketing technologies, tools, and trends in data-driven outreach 
• Remote: This position works remotely; work site attendance may be required from time to time in accordance with business conditions.
• Promote NorthStar Anesthesia’s Core Values.
• Demonstrates regular, reliable and predictable attendance.
• Performs other duties as required. 

Qualifications:

• 3-5 years of marketing or marketing operations experience. 
• 2-3 years of that experience within a marketing or digital agency environment
• Healthcare industry exposure or experience with Definitive Healthcare is preferred, but not required  

Knowledge, Skills and Abilities:

• Required hands-on experience with HubSpot and ZoomInfo
• Experience with Salesforce (or similar CRM/marketing automation platforms) 
• Strong analytical skills with the ability to interpret data and translate insights into action 
• Experience with database management, segmentation, and reporting 
• Excellent attention to detail, organizational skills, and communication abilities 
• Experience in healthcare industry and with Definitive Healthcare platform desirable, but not required

About NorthStar

NorthStar Anesthesia is a company of caregivers, founded by an anesthesiologist and a Certified Registered Nurse Anesthetist (CRNA). With more than 4,000 anesthesiologists and CRNAs under its banner, NorthStar partners with more than 280 client sites across over 20 states and counting to deliver a more productive and efficient model of anesthesia care. Its "care team" approach focuses on the provision of high-quality care while measurably improving operating room performance.

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