Plan and execute multi-channel demand generation campaigns while managing the end-to-end marketing funnel. Develop high-quality content and collaborate with the US-based sales team to drive qualified leads and business growth.
About the Role
We are seeking a creative and results-driven Marketing Manager to lead B2B marketing initiatives focused on demand generation, content strategy, and brand growth. In this role, you will collaborate closely with a US-based sales team to drive qualified leads, strengthen market presence, and support business growth through impactful marketing campaigns.
Key Responsibilities
Plan and execute multi-channel demand generation campaigns across email, LinkedIn, paid media, SEO, content marketing, webinars, and events.
Manage the end-to-end marketing funnel, including lead generation, nurturing, qualification, and performance tracking.
Develop high-quality marketing content including case studies, one-pagers, presentations, website content, blogs, and sales collateral.
Create thought leadership content related to compliance, quality management, audits, and industry best practices.
Manage website updates, social media channels, and brand messaging to ensure consistency across all platforms.
Utilize CRM and marketing automation tools to execute campaigns, monitor performance, and generate actionable insights.
Partner with the US-based Sales Account Executive to align marketing initiatives, target accounts, sales enablement materials, and lead follow-up.
Analyze campaign performance and recommend strategies to improve lead generation and conversion.
Key Skills & Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
3–5 years of B2B marketing experience, preferably in SaaS or technology.
Strong experience in demand generation, digital marketing, content marketing, and campaign management.
Excellent written and verbal English communication with exceptional copywriting skills.
Hands-on experience with email marketing, LinkedIn campaigns, SEO, CMS, analytics, and marketing automation tools.
Familiarity with CRM platforms such as Salesforce, HubSpot, or Pardot.
Strong analytical, project management, and organizational skills.
Self-motivated with the ability to work independently in a remote, cross-functional environment.
Willingness to work with overlapping US Eastern Time business hours.
Nice to Have
Knowledge of compliance, ISO standards, quality management systems, or regulated industries.
Experience with Canva, Adobe Creative Suite, or other design tools.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
