Marketing Operations Strategist

Clarus is a subsidiary of Doubtless. At Clarus, we are harnessing intelligence to propel pet health towards a brighter, smarter, more connected future. A future where information flows freely across caregivers & care environments, insights are more instant and actionable, and financial decisions are empowered. For us, that future starts by fundamentally changing how pet insurance operates. We’re engineering systems that decomplexify coverage and facilitate reimbursement—so more pets can get the care they deserve. Our team of pet industry veterans and passionate pet people come from across the tech and health continuums. Together, we’re openly challenging industry convention in service of creating totally new possibilities. Which is why our culture is built on the values of curiosity, entrepreneurship, humility and fierce collaboration. 

Job Summary: 

Clarus is seeking a Marketing Operations Strategist to define, build, and scale the marketing function and demand generation engine for a fast-growing animal health technology business. This position carries broad functional ownership, high autonomy, and accountability for translating company strategy into integrated marketing programs that materially influence pipeline, revenue growth, market position, and customer adoption. 

The ideal candidate brings deep familiarity with animal health or related healthcare technology markets; at least seven years of progressive marketing experience; and demonstrated success leading complex, cross-functional marketing initiatives with measurable commercial outcomes. This leader will operate as a senior functional expert and strategic business partner, setting direction, influencing executive stakeholders, making resource tradeoff decisions, and personally advancing high-priority work in a growth-stage environment. 

Job Location: Remote – USA 

Main Responsibilities:      

• Set the overall marketing strategy and annual operating plan for Clarus, including demand generation, positioning, lifecycle marketing, partner marketing, events, content, and sales enablement. 

• Build, lead, and scale the marketing organization over time, including talent planning, hiring, coaching, performance management, and capability development to support business growth and evolving commercial priorities. 

• Own marketing contribution to pipeline, customer acquisition, retention, expansion, and revenue performance, with clear accountability for funnel health, attribution, campaign ROI, and investment prioritization. 

• Own the annual marketing budget, investment strategy, forecasting process, and resource allocation decisions, ensuring effective deployment of spend and measurable business return. Translate company strategy and market insight into differentiated value propositions, audience segmentation, messaging architecture, and go-to-market priorities for veterinary practices, corporate groups, pet insurance partners, and animal health stakeholders. 

• Lead complex, cross-functional initiatives with sales, product management, customer success, finance, partnerships, and executive leadership, aligning marketing programs to commercial priorities and market opportunities. 

• Partner with executive leadership on annual operating planning, growth strategy, market expansion opportunities, and commercial prioritization, providing marketing and market perspectives that influence company direction. Make independent decisions on campaign strategy, channel mix, budget allocation, vendor engagement, and operating priorities within agreed business objectives. 

• Build scalable marketing systems, dashboards, processes, and operating rhythms that improve decision quality, accountability, speed, and repeatability as the business grows. 

• Use marketing automation, CRM, analytics, AI-enabled workflows, and related martech platforms to improve targeting, personalization, efficiency, conversion, and executive-level visibility into performance. 

• Direct content strategy and development across thought leadership, case studies, customer stories, sales collateral, landing pages, nurture streams, executive communications, and event materials. 

• Lead planning and execution for strategic industry events, trade shows, conferences, customer roundtables, partner activations, and field marketing programs that advance awareness, pipeline, and customer relationships. 

• Conduct and synthesize market, customer, competitive, and channel analysis to inform commercial strategy, product positioning, market prioritization, and growth opportunities. 

• Manage agencies, contractors, freelancers, and vendors; define quality standards, scopes of work, performance expectations, timelines, and budget discipline. 

• Serve as a senior marketing advisor to leadership, bringing a clear point of view, disciplined recommendations, and pragmatic execution plans for ambiguous or evolving business opportunities. 

Basic Qualifications:   

• 15+ years of progressive marketing experience, including significant ownership of demand generation, growth marketing, product marketing, integrated B2B marketing, or commercial marketing strategy. 

• Demonstrated experience operating at a senior individual contributor or director level with broad functional accountability, high autonomy, and measurable business impact. 

• Background in animal health, pet insurance, healthcare technology, life sciences, financial technology, SaaS, or another complex B2B market with multiple stakeholder audiences. 

• Proven ability to build demand generation programs from the ground up and connect marketing investments to pipeline, conversion, customer acquisition, retention, and revenue outcomes. 

• Experience influencing executives and cross-functional leaders through data, market insight, business cases, and clear recommendations. 

• Experience building, leading, or scaling teams and organizational capabilities in a high-growth environment, including responsibility for talent development and performance outcomes. 

• Strong analytical judgment with experience using performance data, funnel metrics, customer insights, and market signals to make prioritization and resource tradeoff decisions. 

• Hands-on proficiency with modern marketing technology, including CRM, marketing automation, analytics, digital advertising, email marketing, website optimization, content tools, and AI-enabled workflows. 

• Strong grounding in classical marketing discipline, including segmentation, positioning, messaging, customer insight, channel strategy, brand management, lifecycle marketing, and commercial activation. 

• Excellent executive-level written and verbal communication skills, with the ability to simplify complex ideas, shape commercial narratives, and create messaging that enables sales and customer adoption. 

• Proven ability to operate in a fast-moving, entrepreneurial environment with limited structure, competing priorities, and high accountability for outcomes. 

• Willingness to combine strategic leadership with hands-on execution, modeling ownership, urgency, and practical judgment. 

• Experience marketing SaaS, data, workflow, financial technology, insurance, or practice management solutions to veterinary, healthcare, or similarly complex professional audiences. 

• Familiarity with veterinary practice economics, pet insurance, care financing, PIMS platforms, corporate veterinary groups, and independent practice dynamics. 

• Experience supporting sales-led growth motions, partner-led growth, enterprise accounts, channel marketing, and multi-stakeholder buying committees. 

• Experience managing industry events and building campaigns around conference, field, partner, and customer engagement opportunities. 

• Ability to work directly with executive stakeholders, define strategic options, recommend paths forward, and translate strategy into practical operating plans. 

Interview Technology Notice: 
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. 

Text Messaging Notice: 
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.” 

#LI-Remote