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Build and manage marketing automation assets in MCAE, including lists, forms, workflows, HTML emails, and drip programs, while maintaining database quality and supporting demand-generation activities. Create campaign reports and dashboards, advise brand teams on MarTech tools, connect systems, and help investigate new marketing platforms.
Learning Technologies Group (LTG) is looking for a Marketing Operations Specialist to join our internal marketing agency. Our new teammate will support the management of campaigns in Marketing Cloud Account Engagement (MCAE formerly known as Pardot) for multiple global tech brands.
Fancy joining an agency, internal team or the best of both? If you join us, you will enjoy the variety of an external agency with the relationships enabled by an internal team. We work quickly and things change often; this is a team for the ambitious and curious.
What you’d be doing:
In short, you’d be ensuring that the right messages land with the right people across our MCAE activity. This includes working across a range of automation items such as lists, forms, automated workflows, HTML email and drip programs. You won't be thrown in expecting to hit the ground running on day one. Early on, you'll focus on understanding each brand's business and go-to-market strategy, alongside getting familiar with our technologies and processes. From there, your workload will ramp up gradually as you build experience and confidence, and you'll have direct support throughout.
After a bit more info? There’s a lot to cover but here are some of the things you would be doing:
Role responsibilities (not limited to):
To be a great fit for the role, you must have:
Desirable skills:
So, what team would I be joining?
LTG central marketing and sales operations team is formed of 8 people located across the US, UK and Colombia. We work across all of LTG’s businesses, supporting at each stage of the buyer journey and beyond. It is our job to partner with a range of marketers and salespeople across the group, adding expertise to bring commercial strategies to life.
Many of us also get involved in corporate initiatives, such as merger and acquisition (M&A) announcements and integrations, company results, etc. This is the perfect team for the curious, no two days are the same and we work at speed.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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