Marketing Operations Manager

Career Fulfillment & Culture

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them?

• Innovation with results that matter

• Deliver what you promise

• Can-do attitude

• Open, direct & respectful communications

• We care deeply

• We practice humility

At Deque, you’ll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

Deque is seeking a Marketing Operations Manager to join our Marketing Team. 

This is a hands-on operations role at the center of our marketing team. You'll own the day-to-day administration of HubSpot: building and QA'ing campaigns, keeping the database clean and compliant, connecting the tools around it, and turning what happens in the platform into reporting that marketing and sales leadership use to make decisions.

You'll be the person who makes campaigns run on time and correctly, and the person who can answer "where did this lead come from and what happened to it?" You'll also help us practice what we sell making sure our own emails, forms, and landing pages meet the accessibility standards we hold our customers' products to.

Primary Responsibilities

HubSpot administration and campaign execution

• Serve as the primary administrator for HubSpot Marketing Hub including users and permissions, properties, integrations, and platform hygiene
• Build, test, and deploy email campaigns, nurture workflows, landing pages, forms, CTAs, and lists with the broader marketing organization
• QA every campaign before launch: links, personalization tokens, rendering across clients and devices, mobile display, and accessibility
• Manage the campaign calendar and keep launches on schedule across a marketing team with competing priorities
• Maintain naming conventions, folder structure, and campaign taxonomy so the instance stays usable as it grows

Lead management and data quality

• Administer lifecycle stages, lead scoring, Signals and MQL definitions, and revise them as the funnel evolves
• Manage the day-to-day handoff to sales, including SLAs and follow-up tracking
• Maintain the HubSpot/Salesforce data sync, resolve field mapping and data conflicts, and keep records aligned across systems
• Run ongoing database hygiene: deduplication, enrichment, list segmentation, bounce and unengaged contact management
• Manage subscription preferences, suppression lists, and email deliverability — sender reputation, authentication, and inbox placement

Reporting and analytics

• Build and maintain dashboards for campaign performance, funnel conversion rates, and pipeline contribution
• Own UTM governance and campaign tracking so attribution is consistent and trustworthy
• Deliver regular reporting to marketing and sales leadership, with the context needed to act on it
• Investigate anomalies in the data rather than reporting them forward

Martech stack and integrations

• Administer and integrate the tools connected to HubSpot. This includes: webinar platforms, data enrichment, event and conference registration, 3rd party ad platforms, and sales engagement tools
• Support registration, lead capture, and follow-up operations for Deque events, including our annual axe-con conference
• Evaluate new tools, document how the stack fits together, and retire what's redundant
• Document processes so campaign execution isn't dependent on one person's memory

Accessibility and compliance

• Ensure marketing emails, forms, and landing pages conform to WCAG standards
• Maintain compliance with GDPR, CAN-SPAM, CASL, and related requirements in how we collect, store, and use contact data

Requirements

• 5+ years in marketing operations, demand generation operations, or a closely related role
• Deep, hands-on HubSpot experience. You've administered a Marketing Hub instance day to day
• Working knowledge of Salesforce and how marketing and sales data flow between systems 
• Demonstrated ownership of lead lifecycle design, scoring models, and routing logic
• Strong analytical skills, comfortable in spreadsheets, confident building reports, and able to explain what the numbers mean to people who don't live in the data
• Meticulous attention to detail, especially in QA
• Clear written communication and the habit of documenting your work
• Ability to manage multiple concurrent campaigns and prioritize independently
• Familiarity within agentic workflows and automation capabilities 

Nice-to-have

• HubSpot certifications (Marketing Hub, Marketing Software, Reporting)
• B2B SaaS experience, particularly with a technical or developer-facing audience
• Familiarity with digital accessibility standards (WCAG, ADA, Section 508) or a genuine interest in learning them
• Experience with SQL, a BI tool, or marketing attribution modeling
• Experience supporting an ABM program or a sales-led enterprise motion

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality.  We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Job Location

Remote

How to Apply

Apply by submitting your resume and a cover letter. 

In your cover letter: 

• Explain your interest in joining Deque and how you align with our Core Values

• Depict key attributes that differentiate you as a candidate

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is $105,000K–$130,000K but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.

Thank you for your interest in joining our exciting company!