Marketing Manager/Lead (BiG) - China

🌍 Work From Anywhere 🌍

You will: Own and build BiG’s marketing strategy across the full funnel, from positioning and demand generation to brand, content, events, and marketing operations.

Must have: Proven ability to independently translate business objectives into marketing strategy, build marketing capabilities from 0 to 1, and drive measurable commercial impact.

WHO WE ARE | WHAT WE DO

At Yodo1, we don’t just grow games - we help turn them into household names.

With billions of downloads across our portfolio, we’ve spent more than a decade shaping the growth of iconic titles. From helping first-time creators monetize their debut games, to bringing world-class IPs from Hasbro, Paramount, Legendary, and Sony Pictures into the hands of top studios such as Rivergame, Candivore, 37Games, and Tencent Studios - we’ve proven what’s possible when creativity meets global expertise.

Yodo1 Games is raising the bar: transforming great titles into lasting franchises that define gaming for generations. Drawing on experience with successes like Transformers: Earth Wars, Rodeo Stampede, and Ski Safari, we provide the systems, partnerships, and global reach that help visionary developers build worlds players will return to for decades.

Joining Yodo1 Games means more than a job - it means becoming part of a team that lives and breathes games, works with some of the most talented creators in the industry, and is driven by a mission to shape the future of gaming.

BiG (Brand in Games), Yodo1’s IP licensing and strategic partnerships division, is looking for a Marketing Manager / Lead to own and develop the marketing function for the business.

This is not a traditional campaign-execution role. We are looking for someone who can determine what marketing should do, why it matters, and how it should be delivered, and take ownership of turning that strategy into measurable results.

You will work closely with Licensing, Business Development, Product, and leadership to translate BiG’s commercial priorities into a clear marketing strategy that strengthens our position in the market, generates qualified opportunities, supports strategic partnerships, and builds scalable marketing capabilities.

The role requires someone comfortable operating in an evolving environment where processes may not already exist. You should be able to build from 0 to 1, make strong independent judgments, test and refine ideas quickly, and use AI and automation to rethink how modern marketing work can be done.

You will retain a strong hands-on mindset, but your value should come from more than executing predefined tasks. We are looking for someone who can set direction, prioritize resources, create systems, and take accountability for outcomes.

• Define BiG’s positioning, messaging, target audiences, channel strategy, and marketing roadmap across China and international markets.

• Build and continuously improve BiG’s marketing capabilities, processes, systems and operating rhythm as the business scales.

• Partner closely with Business Development and Licensing to identify where marketing can generate qualified opportunities and accelerate commercial conversations.

• Develop demand-generation strategies and campaigns targeting game developers, licensors and partners.

• Own BiG’s content and thought-leadership strategy across LinkedIn, WeChat, webinars, industry media, case studies, customer stories and other relevant channels.

• Develop the marketing strategy around key industry moments including ChinaJoy, Gamescom, GDC, webinars, partner announcements and IP launches.

• Identify and develop stories around partnerships, market trends, customer success, IP opportunities and BiG’s unique position in the gaming ecosystem.

• Establish clear KPIs and reporting frameworks to measure marketing contribution to pipeline, lead generation, engagement, brand visibility and broader commercial objectives.

• Use data to determine which activities should be expanded, changed, automated, or stopped.

• Use AI and automation to redesign marketing workflows, increase output quality and speed, improve lead generation, and reduce repetitive manual work.

• Own and optimize BiG’s marketing technology stack, including HubSpot, CRM workflows, email automation, landing pages, analytics, and supporting tools.

• Build scalable lead-generation and nurturing processes in partnership with Business Development.

• Coordinate external agencies, freelancers, partners and internal stakeholders when required.

• Remain sufficiently hands-on to execute critical campaigns, content, pages, communications or workflows where necessary.

• Continuously evaluate how BiG’s marketing function should evolve as the business, product offering, and strategic partnerships grow.

WHAT WE OFFER

Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.

Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.

WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.

Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.

Ready to change the game for mobile game developers and build your career from anywhere?