Marketing Manager

About us

Cracken is an applied AI lab built by ex–nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.

The role

We're looking for a Marketing Manager with a strong SMM & Content Creation focus to own our external voice and build credibility in a highly technical cybersecurity domain. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.

What you’ll do

• Own and execute SMM & content strategy aligned with business goals

• Create technical content — turning security research, product features, and engineering work into deep, credible material (technical blog posts, breakdowns, explainers) that resonates with a practitioner audience, not just general marketing copy

• Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website

• Identify trends, news hooks, and PR opportunities in cyber & AI

• Support conference presence, including announcements, live coverage, and post-event content

• Collaborate directly with founders, product, sales, and design

• Build relationships with media, partners, and communities

• Track performance, prepare monthly reports, and optimize based on metrics

Must have

• 3+ years of experience in SMM, Content, or a related hybrid role

• Proven experience promoting cybersecurity products

• Demonstrated ability to write technical content (e.g. technical blog posts, whitepapers, or deep-dive explainers) — not just top-level marketing copy

• Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security, etc.)

• Strong SMM track record with real cases of growing a targeted audience

• Hands-on experience using AI tools for content and marketing workflows

• Excellent English copywriting skills

• Ability to translate complex technical topics into clear, credible messaging

• Ability to organize lightweight marketing ops, including content calendar, contractors, and timelines

• Proactive, ownership-driven mindset; comfortable operating in an early-stage startup
  

CHANNELS & TOOLS

Experience with:

• LinkedIn, X/Twitter, company blog and website

• Media/press outreach and pitching

• AI-assisted content and marketing tools
  

Why Cracken?

• Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research

• Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity

• Adaptive roles: We shape roles around exceptional talent — your ownership and drive will define your path

• Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries

What we offer

• Opportunity to build a global cybersecurity brand from an early stage

• Direct collaboration with founders and elite cyber operators

• High autonomy and real ownership

• Fully remote & flexible work setup

• Competitive compensation