Marketing & Content Manager
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AI Summary
The Marketing & Content Manager will own the marketing engine from awareness through lead generation by creating engaging content and executing multichannel campaigns. They are responsible for measuring performance, managing the HubSpot CRM, and collaborating with the sales team to drive revenue growth.
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Flexible schedule
- Free uniforms
- Home office stipend
- Opportunity for advancement
- Paid time off
- Training & development
Marketing & Content Manager
Location: Remote (with occasional travel to events)
Reports to: Director of Operations
Reports to: Director of Operations
Who We're Looking For
Elite Worldwide is looking for a hands-on marketer and content creator who can combine creativity with marketing strategy and analytics.
This is not a role for someone who primarily writes blogs, manages paid ads, analyzes marketing data, or directs others to create content. We need someone who has personally created engaging social content and short-form video, understands how to build and execute marketing campaigns, is comfortable working inside HubSpot, and can measure whether those efforts are generating qualified leads and revenue.
We're also looking for someone who takes ownership and makes things happen. We don't micromanage. We give talented people room to do great work, but we set a high bar, expect results, and hold each other accountable. If you're a self-motivated, hard-working marketer who thrives with autonomy and loves building, creating, and improving, you'll fit right in.
The right person is equally excited about creating a great social post or short-form video, building a campaign in HubSpot, testing a new marketing idea, and digging into the numbers afterward to understand whether it worked.
If you love creating, publishing, experimenting, measuring results, and finding new ways to get a brand in front of the right audience, this may be the role for you.
Applicants should be prepared to provide examples of social media content and short-form video they have personally created.
About Elite Worldwide
Elite Worldwide is a coaching, consulting, and training company that helps independent automotive shop owners grow their businesses, build world-class teams, and live better lives. With programs for one-on-one coaching, peer groups, sales training, and leadership training, Elite is recognized as a leader in automotive business growth and leadership development.
We are a group of passionate people. We make a difference in our clients' lives, and that fuels us. We live each day by our guiding principle of always putting people first, and we thrive on making an impact.
We're an ambitious company, hungry for growth, and we need a proven Marketing & Content Manager to help accelerate that growth.
Role Overview
As Elite's Marketing & Content Manager, you'll own our marketing engine from awareness through qualified lead generation. You'll identify opportunities, develop marketing strategies, create and execute engaging content and campaigns, measure performance, and continuously improve our efforts so more shop owners discover Elite.
This is a hands-on role that blends creativity with data. Social media and content creation will be a major focus. Elite already has a strong social following and a large email audience, and we want someone who is excited to engage, grow, and better leverage those audiences through consistent, creative marketing.
You'll work closely with our Sales team and Director of Growth & Development to stay connected to what our market is telling us: what's getting attention, what prospects care about, what objections we're hearing, and which messages are resonating. You'll use those insights to continually sharpen our messaging, content, offers, and campaigns.
You'll also be expected to think ahead. Know what's coming on Elite's calendar and proactively build marketing around events, speaking engagements, program launches, holidays, industry happenings, and other opportunities to keep Elite relevant and visible. We don't want to have to tell you what to market next. We want you helping us see the opportunities.
Marketing owns generating awareness, attracting prospects, and nurturing qualified opportunities. Sales owns converting those opportunities into clients. You'll be expected to know what's working, what's not, and confidently answer questions like:
- Where are our best leads coming from?
- What campaigns are generating qualified opportunities and revenue?
- What content and messaging are resonating with our audience?
- Where should we invest more?
- What should we stop doing?
Ultimately, your job is to drive qualified leads through the door. You'll do that by making Elite more visible, creating content people want to engage with, leveraging the audience we've already built, and continually measuring and improving what works.
Key Responsibilities
1. Content, Social & Brand
- Own Elite's content strategy and publishing calendar.
- Proactively identify and capitalize on marketing opportunities such as holidays, company initiatives, events, speaking engagements, and industry trends.
- Own Elite's social media presence across Facebook, Instagram, YouTube, TikTok, and LinkedIn, including strategy, content creation, publishing, engagement, and audience growth.
- Leverage email, video, landing pages, blogs, and promotional materials as part of an integrated marketing strategy.
- Produce engaging content that builds trust, grows our audience, and generates qualified leads, including social posts, emails, and short-form videos.
- Repurpose podcasts, coaching calls, client success stories, books, webinars, and events into high-value marketing content.
- Capture and utilize video content from leadership, coaches, clients, events, webinars, and training to create engaging marketing assets.
- Maintain Elite's voice and brand across every platform.
- Capture stories that showcase the impact of Elite coaching.
- Keep Elite consistently visible through frequent, high-quality posting and sharing.
2. Lead Generation & Campaign Execution
- Execute multichannel marketing campaigns that generate qualified leads and measurable revenue.
- Leverage and grow our email audience through regular campaigns, promotions, and lead-nurture efforts.
- Improve organic reach.
- Plan, manage, and optimize paid advertising campaigns, including budgets, targeting, cost per lead, conversion rates, and return on investment.
- Launch promotions.
- Own the marketing and promotion of program launches, events, and company initiatives.
- Test new ideas and marketing channels.
3. Analytics & Performance
- Build dashboards that provide visibility into marketing performance.
- Track lead sources, campaign attribution, cost per lead, conversion rates, and marketing-generated revenue.
- Analyze campaign effectiveness and recommend where marketing dollars should be invested.
- Present marketing performance and insights to leadership.
- Continuously test, learn, and improve marketing effectiveness.
- Ensure marketing is never a "black box" by providing leadership with clear visibility into what's working, what's not, and where marketing investments should be made.
4. Marketing Operations
- Manage HubSpot CRM and marketing automation.
- Build and optimize email campaigns, forms, and landing pages.
- Maintain audience segmentation, marketing lists, and campaign workflows.
- Leverage AI and emerging marketing technologies to improve efficiency and marketing effectiveness.
- Coordinate outside vendors, agencies, freelancers, and creative partners when appropriate.
- Maintain the marketing calendar and marketing assets.
What You Bring
Required:
- Bachelor's degree in Marketing, Communications, Business, or a closely related field.
- 3+ years of professional marketing experience with hands-on responsibility for both content creation and campaign execution.
- Demonstrated experience personally creating social media content and short-form video for platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Hands-on experience with HubSpot, including CRM management, audience segmentation, lists, email campaigns, workflows, and marketing automation.
- Experience developing, executing, and measuring multichannel marketing campaigns.
- Strong understanding of marketing analytics, including lead attribution, conversion rates, cost per lead, campaign performance, and ROI.
- Experience with email marketing and audience nurturing.
- Working knowledge of paid digital advertising, including Google and social platforms.
- Strong writing, communication, and creative skills.
- Comfortable using modern content creation, video, AI, and marketing tools.
- Willing and able to travel to Elite events, conferences, and company initiatives as required.
Preferred:
- Experience marketing professional services, coaching, training, events, or other relationship-driven offerings.
- Experience working closely with a sales team in a lead-generation environment.
- Experience managing outside agencies, contractors, or creative resources.
- Experience marketing to small-business owners or the automotive industry.
You'll Thrive Here If...
- You are passionate about making an impact and are people-oriented.
- You're self-motivated and don't need to be micromanaged.
- You take ownership and follow through.
- You're comfortable being held accountable for results, not just activity.
- You enjoy moving quickly, experimenting, and improving.
- You're creative but also care about what the numbers say.
- You're naturally curious and always looking for a better way.
- You enjoy collaborating but can independently drive your work.
What Winning Looks Like
Six to twelve months from now, we'll know you're winning when:
- Elite is consistently producing engaging, high-quality social and video content.
- Our social reach, engagement, and audience are growing.
- We're effectively leveraging and growing our email audience.
- Qualified marketing-generated leads are increasing.
- Events and program launches have strong, proactive marketing behind them.
- Leadership has clear visibility into where leads are coming from, what we're spending, and what's producing results.
- We're continually testing ideas and investing more in what works.
- Sales has a consistent pipeline of qualified opportunities generated by marketing.
Compensation & Benefits
- Salary: $80,000-110,000 annually, depending on experience
- 401(k)
- Paid Time Off
- Remote Work
- Home Office Stipend
- Cell Phone Stipend
- Internet Stipend
- Health Insurance Stipend
- 7 paid company holidays annually
This is a remote position.
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