Marketing & Communications Specialist

Marketing & Communications Specialist

The Marketing & Communications Specialist leads TruX’s marketing campaigns, brand strategy, and internal and external communications to strengthen market positioning, brand awareness, and business growth. The role advises executive leadership on marketing strategy, brand positioning, communications priorities, and business development opportunities, translating market intelligence and business objectives into strategic recommendations that influence business decisions and organizational growth. The Marketing & Communications Specialist leverages market research, competitive insights, and performance metrics to identify opportunities, optimize marketing effectiveness, and strengthen TruX’s industry presence and value proposition. 

Essential Functions

• Lead marketing campaigns, brand initiatives, and strategies aligned with TruX’s business objectives, market positioning, and growth priorities.

• Serve as a strategic advisor to executive leadership on marketing, communications, brand positioning, and business development, providing recommendations and directing initiatives within established objectives and delegated authority.

• Analyze industry trends, competitive activity, emerging technologies, and market opportunities to inform strategic recommendations, strengthen competitive differentiation, and advance business growth.

• Lead internal and external communications strategy, including executive messaging, organizational announcements, and stakeholder communications, to advance business priorities and protect brand reputation.

• Lead digital marketing, social media, and content strategy to strengthen brand visibility, market positioning, and audience engagement; evaluate performance and optimize campaigns to achieve business objectives.

• Develop public relations, thought leadership, industry outreach, and strategic partnership initiatives to strengthen market presence and business relationships. Lead employer branding strategy with Human Resources and Talent Delivery to enhance talent attraction and support organizational growth.

• Develop executive, retailer, and business development presentations that translate business data and strategic priorities into compelling value propositions supporting client relationships, business decisions, and new business opportunities.

• Establish and evaluate marketing performance measures, assess campaign effectiveness and business impact, and implement improvements to optimize resource utilization and return on marketing investment. Maintain brand and quality standards and identify and escalate material communications, compliance, and reputational risks.

Qualifications

• 3+ years of experience in marketing, communications, branding, digital marketing, public relations, graphic design, or a related field.

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, or a related field preferred; equivalent relevant experience will be considered.

• Experience developing and executing marketing campaigns, managing projects from planning through completion, and evaluating performance.

• Proficiency in creating marketing materials, presentations, graphics, and branded content using Canva, Adobe Creative Suite, Microsoft PowerPoint, or comparable tools.

• Working knowledge of marketing strategy, brand development, digital content, communications practices, social media management, and campaign measurement.

• Ability to research industry trends, assess competitive activity, identify market opportunities, and translate findings into actionable recommendations.

• Demonstrated project management skills, including prioritizing initiatives, managing competing deadlines, and coordinating deliverables.

• Ability to work independently in a remote environment while collaborating effectively with executive leadership and cross-functional teams.

Knowledge, Skills, and Abilities

• Strong written and verbal communication skills, including writing, editing, proofreading, presentation development, and adapting messaging for diverse audiences.

• Strong creative, visual design, and brand management skills, with attention to accuracy, quality, consistency, and professional presentation.

• Strong analytical and strategic thinking skills, including the ability to evaluate market conditions, interpret performance data, identify opportunities, and assess business implications.

• Sound judgment and decision-making skills, with the ability to establish priorities, develop solutions, make consequential recommendations, and improve marketing effectiveness with limited supervision.

• Strong organizational and time management skills, with the ability to manage multiple initiatives, coordinate resources, and meet deadlines.

• Effective collaboration, relationship-building, and influencing skills, including the ability to work with leadership and cross-functional teams and handle confidential information with discretion.

• Adaptability and commitment to continuous improvement, including the ability to learn new tools and technologies, incorporate feedback, and refine processes and performance.

Physical Demands

• Ability to sit or stand for extended periods while working at a computer. 

Work Environment

• Remote work environment with regular collaboration across leadership and cross-functional teams.

Equal Employment Opportunity Statement 

TruX Retail Partner is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, pregnancy, or any other status protected by federal, state or local law.

Disclaimer 

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of duties, responsibilities, or qualifications. Management reserves the right to modify, add, or remove duties at any time in accordance with business needs. Nothing in this job description should be interpreted as creating an employment contract. Employment is at-will, where permitted by law.