Marketing Associate EMEA

JOB SUMMARY:

The Marketing Associate - EMEA plays a vital role in expanding Rhythm Healthcare’s brand presence across European markets. Reporting directly to the VP of Marketing with a dotted line to the General Manager EMEA for strategic direction, this role bridges global marketing strategy and localized execution. The Associate will develop marketing materials, manage digital and brand content, support event logistics, engage key patient and provider communities, and assist with web internationalization initiatives. The ideal candidate blends content creation skills with a deep understanding of EMEA market dynamics.

Supervisory RESPONSIBILITIES: No

Essential Job Functions:

Marketing & Communication Support

• Assist in implementing Rhythm Healthcare’s annual global marketing plan across EMEA markets.
• Develop marketing materials, messaging, and collateral for local European preferences, languages, and regulatory nuances.
• Monitor industry trends, competitor activity, and healthcare communication best practices within Europe.
• Maintain and update local database records and contact information within HubSpot.

Brand Communication & Content Strategy

• Conceptualize, write, and structure content for digital/printed brochures, promotional items, product literature, sales enablement tools, and PowerPoint presentations.
• Collaborate with external graphic design resources to execute final layouts and design assets.
• Manage direct marketing communications targeting providers, physicians, and patient populations.
• Support the ongoing promotion and market exposure of Rhythm Reach initiatives.

Digital & Web Localization

• Support website content updates and maintain digital assets.
• Contribute to Phase 2 of the BigCommerce website roll-out by helping internationalize site architecture, navigation, and localized copy.
• Leverage HubSpot to build, execute, and monitor digital marketing campaigns and CRM workflows.

Events & Trade Show Logistics

• Assist in the end-to-end planning, logistics, and execution of trade shows, congresses, and professional healthcare events across Europe.
• Coordinate promotional materials, booth assets, and pre/post-event marketing outreach.
• Provide on-site support at select industry events as required.

Patient & Community Engagement

• Help develop targeted communication campaigns for oxygen therapy users, promoting mobility and active lifestyles.
• Craft messaging tailored to active, athletic, working-age, and younger oxygen-dependent patient demographics.
• Contribute to the daily management and growth of localized social media channels and patient community forums.

Market Intelligence & Reporting

• Conduct targeted market research and competitive analysis within key EMEA regions.
• Track marketing performance metrics across digital and offline campaigns, preparing regular reports for leadership.
• Assist in preparing presentation decks and business performance updates for management review.

Skills & Abilities:

• Communication: Exceptional written and verbal communication skills; ability to translate complex medical device concepts into engaging, market-appropriate content.
• MarTech Capabilities: Hands-on experience with HubSpot (email marketing, digital content) is required.
• Content & Structure: Strong ability to define content structure, storyboards, and messaging frameworks, working effectively with external graphic designers for visual execution.
• Multicultural Sensibility: Deep understanding of European business cultures, healthcare systems, and regional communication nuances.
• Project Management: Highly organized with a proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines across time zones.
• Analytical & Creative Mindset: Strategic problem-solver who combines creative content development with data-driven performance tracking.

Education & Experience:

• Education
• • Master’s Degree (Bac +5) in Marketing, Communications, Business Administration, International Business, Healthcare Management, or a related field.
  • Certifications (highly recommended):
  • HubSpot Marketing Hub
  • HubSpot Content Hub
• Experience
• • Required Experience
  • • 3-5 years of experience in Marketing and campaign development.
    • Languages: Fluent in written and spoken English and French.
    • Multi-Channel Campaign Development: Proven track record of developing, launching, and managing integrated B2B and B2C campaigns across multiple channels—including email marketing, targeted landing pages, digital/print advertising, direct mail, and social media.
    • End-to-End Content Execution: Hands-on experience structuring campaign assets from copy creation to conversion optimization, working seamlessly with external designers and agency partners to bring assets to market.
    • MarTech Mastery: Direct, hands-on experience using HubSpot as a primary marketing automation and landing page builder to manage lists, deploy campaigns, and track performance.
    • Healthcare Exposure: Professional experience or a strong demonstrated interest in healthcare, medical devices, or respiratory care.
    • Regional Scope: Demonstrated European market sensibility and readiness to work remotely with a 6-hour time zone difference (incorporating shared working hours with US leadership).
    • Preferred Experience
    • Proficiency in German; knowledge of additional European languages is a plus.
    • Familiarity with BigCommerce platform or multi-regional website localization projects.
    • Exposure to ERP systems such as NetSuite.

Physical Requirements:

• Must be able to travel as required.
• Continually utilize visual acuity to use the keyboard and read technical information.
• Frequently required to lift/push/carry items up to fifty pounds.

WHAT WE OFFER

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• A collaborative and supportive work environment
• Comprehensive benefits package with UNLIMITED PTO

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.