Marketing Analytics Lead - 6 months - Europe Fully Remote
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AI Summary
Lead the development of standardized reporting, dashboards, and performance frameworks to provide a trusted view of marketing performance. Drive the transition from reactive reporting to proactive, insight-led analytics to support executive decision-making.
Marketing Analytics Lead - 6 months - Europe Fully Remote
Department: AI & Data Science
Employment Type: Contract
Location: EMEA - Flexible Locations
Description
- Remote in Europe
- Contract Length: 6 months, potential to extend
- Full-time – 40 hours per week
Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond.
- Join a global enterprise SaaS organisation to help build and scale a data-driven marketing analytics capability.
- Lead the development of standardised reporting, dashboards, and performance frameworks that provide a trusted view of marketing performance across regions, business units, and channels.
- Drive the evolution from reactive reporting to proactive, insight-led analytics that supports executive decision-making.
- Partner with cross-functional teams to improve reporting, data quality, governance, and self-service analytics capabilities.
- Lead the development and delivery of executive dashboards, scorecards, and marketing performance reporting.
- Ensure reporting is accurate, timely, standardised, and aligned to agreed KPIs.
- Reduce manual reporting through automation, reusable reporting frameworks, and AI-enabled processes.
- Support the development of a centralised analytics environment using Microsoft Fabric and Power BI.
- Consolidate fragmented reporting into scalable, standardised dashboards and templates.
- Develop and maintain a central marketing KPI and metrics dictionary.
- Implement data validation processes and improve data quality across marketing systems.
- Support data governance and standard tracking frameworks.
- Enable self-service analytics by creating documentation, templates, and user training.
- Analyse marketing performance trends and deliver actionable recommendations to stakeholders.
- Provide insight across digital marketing, brand performance, and communications effectiveness.
- Collaborate across global teams to establish consistent reporting standards and shared analytics capabilities.
- Proven experience in marketing analytics, business intelligence, or data analytics roles.
- Experience developing dashboards, scorecards, and reporting frameworks.
- Strong experience with Power BI (or similar BI platforms).
- Experience with Microsoft Fabric, FiveTran (or equivalent), Google Analytics, and Google Tag Manager.
- Understanding of data modelling, data pipelines, and modern analytics environments.
- Experience working with multiple marketing data sources, including digital, campaign, and CRM data.
- Strong analytical skills with the ability to translate complex data into clear business insights.
- Excellent stakeholder management and communication skills.
- Ability to work in structured, standards-driven environments with a focus on continuous improvement.
Preferred Skills
- Experience within B2B or other complex, multi-stakeholder organisations.
- Knowledge of automation technologies and AI applications within marketing analytics.
- Experience building scalable reporting frameworks and reusable dashboard templates.
- Strong understanding of data governance and KPI standardisation.
- Passion for driving data-driven decision-making and continuous optimisation.
- Ability to influence stakeholders and support executive-level reporting.
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