Manager, Marketing

POSITION SPECIFIC DUTIES:

Non-Dues Revenue Campaign Management 

• Own campaign strategy and execution for continuing education courses, workshops, professional certificates, specialty conferences, publications, and professional development offerings.  
  

• Develop integrated campaign plans including audience segmentation, messaging, channel mix, timelines, and success metrics for assigned products and initiatives.  
  

• Maintain promotional coverage and visibility for the client's Store products, recommending opportunities to increase engagement and revenue across owned channels.  
  

• Independently build, schedule, and quality assure emails, landing pages, and campaign assets within HubSpot while adhering to established audience and communication standards.  
  

• Execute paid social and digital advertising campaigns (Meta, LinkedIn, Google) within established budget parameters and optimize performance based on results.  
  

• Monitor campaign performance and make recommendations to improve audience engagement, conversion, and overall campaign effectiveness.  
  

Product Marketing & Campaign Optimization 

• Serve as the primary marketing partner for assigned products and offerings, translating business objectives into actionable campaign strategies.  
  

• Partner with internal stakeholders to understand goals, audiences, and key messages while ensuring campaigns align with organizational marketing standards.  
  

• Identify opportunities to improve positioning, segmentation, promotional timing, and channel effectiveness to maximize impact.  
  

• Contribute ideas and recommendations that support growth, audience engagement, and revenue generation.  
  

Third-Party & Partner Campaign Management 

• Execute promotional campaigns supporting third-party partnerships including AMBA, OT JobLink, and similar initiatives.  
  

• Collaborate with Sales & Business Development to manage promotional calendars, asset requirements, and campaign schedules.  
  

• Provide feedback and recommendations regarding campaign performance and asset effectiveness.  
  

Membership & Annual Conference Marketing Support 

• Support execution of the organizations' annual conference marketing initiatives under the direction of the Head of Marketing.  
  

• Build campaign emails, paid advertising, and supporting assets while maintaining timelines and ensuring quality delivery.  
  

• Support membership acquisition, retention, and engagement campaigns through email and paid social execution, audience segmentation, and reporting.  
  

• Collaborate with cross-functional teams to ensure consistency across membership and conference campaigns.  
  

Audience Segmentation & Market Insights 

• Manage campaign-level audience segmentation within established enterprise frameworks.  
  

• Analyze campaign results and market trends to identify opportunities for improved targeting and audience engagement.  
  

• Recommend segmentation enhancements and personalization strategies that support member experience and business goals.  
  

Content, Asset & Creative Management 

• Maintain and organize marketing assets, templates, and campaign documentation.  
  

• Partner with the Graphic Designer to develop creative assets that align with campaign goals and brand standards.  
  

• Write and edit copy for email, web, social media, and digital advertising channels.  
  

• Ensure content adheres to accessibility, brand, and audience standards.  
  

Marketing Operations & Reporting 

• Track and analyze campaign performance, providing insights and contributing to monthly and quarterly reporting.  
  

• Maintain proficiency across HubSpot, digital advertising platforms, and other marketing tools.  
  

• Support marketing operations through campaign documentation, calendar management, and process improvements.  
  

• Identify opportunities to improve workflows, campaign processes, and marketing efficiency.  
  

• Stay current on marketing trends, emerging technologies, and AI-enabled tools that enhance productivity and effectiveness. 
  

EDUCATION/EXPERIENCE/SKILLS:

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent combinations of education and experience will be considered.  
  

• Minimum of 4 or more years of progressive marketing experience with demonstrated ownership of campaigns from strategy through execution.  
  

• Experience developing and managing integrated marketing campaigns supporting products, events, educational offerings, or revenue-generating initiatives.  
  

• Hands-on experience with HubSpot or similar CRM and marketing automation platforms, including email campaigns, audience segmentation, and basic workflow management.  
  

• Experience with paid digital advertising, including Meta, LinkedIn, Google Ads, or similar platforms, with the ability to independently manage campaigns within established budgets.  
  

• Strong understanding of digital marketing principles, audience engagement, email marketing, and campaign analytics.  
  

• Demonstrated ability to analyze campaign performance, leverage insights, and make recommendations to improve engagement and business outcomes.  
  

• Strong writing, editing, and communication skills with the ability to adapt messaging across audiences and channels.  
  

• Exceptional project management and organizational skills, with a proven ability to manage multiple priorities and deliver high-quality work on time and within budget.  
  

• Demonstrated ability to exercise sound judgment, solve problems creatively, and operate with a high degree of accountability and independence.  
  

• Strong relationship management and collaboration skills, with the ability to work effectively across departments and with internal stakeholders.  
  

• Ability to balance creative thinking with strong attention to detail and operational excellence.  
  

• Experience contributing ideas and recommendations related to audience segmentation, campaign strategy, and performance optimization.  
  

• Demonstrated ability to thrive in fast-paced, evolving, and resource-conscious environments while maintaining flexibility and a positive, solutions-oriented mindset.  
  

• Curiosity and commitment to continuous learning, including an interest in emerging technologies, marketing trends, and AI-enabled tools.  
  

• Experience in association, nonprofit, healthcare, education, or membership-based organizations is preferred. 
  

WORK ENVIRONMENT (Remote/Hybrid):

• This role offers a 100% remote work environment, with hybrid options working from organizations' Bethesda, Maryland headquarters. 
  

• Occasional travel may be required to attend conferences, meetings, organizational events, and professional development activities.