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HelpSquad, LLC

Link Building Specialist (VA)

Posted 2 hours ago
2-5 years experience
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AI Summary

The specialist will own the end-to-end external link-building strategy, including planning campaigns, managing tiered link structures, and executing outreach. They are responsible for securing high-quality placements, maintaining link trackers, and reporting on performance metrics.

This is a remote position.

We are looking for an experienced Senior Link Building Specialist to take full ownership of our external link-building strategy. This role is highly execution-focused and requires someone who has personally managed link-building campaigns from strategy and prospecting through outreach, negotiation, placement, tracking, and performance reporting.


The ideal candidate understands how authority flows through tiered A-B-C-D link structures, knows how to build a natural and effective anchor text profile, and can independently evaluate backlink quality using industry-standard SEO tools.


This is not an entry-level or link-building assistant role. We are specifically looking for someone who has owned link-building campaigns and can demonstrate a portfolio of live, indexed placements.


Key Responsibilities

Own external link building strategy end to end — plan campaigns, set targets, execute

Build and manage tiered (A-B-C-D) link structures

Prospect and qualify link targets; assess domain quality, traffic, and relevance

Run outreach: personalized pitches, follow-up sequences, negotiation, placement

Secure links via guest posts, niche edits, resource pages, broken link building, and digital PR

Design anchor text distribution plans across campaigns

Maintain a live link tracker; report weekly on placements, DR/DA, and lost links

Monitor backlink profile health and flag toxic or spammy links for disavow



Requirements

REQUIRED — NON-NEGOTIABLE

3+ years hands-on link building. Owned it — not assisted with it.

Proven experience with tiered A-B-C-D structures and how authority passes between layers

Portfolio of live, indexed placements — target URL, anchor, referring domain

Fluency in anchor text ratios (exact / partial / branded / naked) and why they matter

Daily use of Ahrefs, Semrush, Majestic, or Moz — can read a backlink profile and diagnose it

High-volume outreach experience: prospecting, sequences, follow-up cadence, negotiation

Strong written English and disciplined tracking/reporting

NICE TO HAVE

Existing publisher/webmaster relationships or a vetted vendor network

AEO / GEO / AI search optimization exposure

Prior agency or in-house SEO team experience







Technical Requirements:

*Internet speed: Minimum 50 Mbps upload and download (wired connection strongly preferred).

*A verified backup internet connection is required — mobile phone hotspots are not acceptable as backup.

*Dedicated wireless dongles or secondary ISP connections are acceptable backup solutions.

*Backup power source required (UPS or generator) to maintain connectivity during outages.

*Quiet, professional workspace suitable for voice work — free from background noise and interruptions.

*Noise-canceling headset required.

*Reliable computer with sufficient processing power to run software systems and softphone simultaneously.

*You must have Windows 11 or the most recent Apple OS / Update



Benefits

Benefits

Compensation & Payments


Competitive hourly rate

On-time payments, every time

Payments processed via Wise


Training & Support

Direct client training provided — you are never thrown in blind

Dedicated Account Manager as your point of contact

Stable, long-term placement with a growing U.S.-based company

Exposure to a wide range of modern SaaS platforms

Potential for increased responsibilities as the company scales

Tenure recognition for long-term team members

Clear escalation paths — you always know who to go to


Work Environment

100% remote — work from home

U.S.-based company with structured operations

Stable, long-term account placements (not gig-style work)

Supportive team culture across all accounts


Growth & Experience

Build your U.S. industry experience

Exposure to multiple practice types and platforms

Potential for increased hours or additional accounts based on performance

Strengthen your resume with verified, legitimate U.S. client experience


Recognition

Tenure recognition for long-term team members

We value loyalty and recognize those who grow with us



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