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The specialist will own the end-to-end external link-building strategy, including planning campaigns, managing tiered link structures, and executing outreach. They are responsible for securing high-quality placements, maintaining link trackers, and reporting on performance metrics.
This is a remote position.
We are looking for an experienced Senior Link Building Specialist to take full ownership of our external link-building strategy. This role is highly execution-focused and requires someone who has personally managed link-building campaigns from strategy and prospecting through outreach, negotiation, placement, tracking, and performance reporting.
The ideal candidate understands how authority flows through tiered A-B-C-D link structures, knows how to build a natural and effective anchor text profile, and can independently evaluate backlink quality using industry-standard SEO tools.
This is not an entry-level or link-building assistant role. We are specifically looking for someone who has owned link-building campaigns and can demonstrate a portfolio of live, indexed placements.
Key Responsibilities
Own external link building strategy end to end — plan campaigns, set targets, execute
Build and manage tiered (A-B-C-D) link structures
Prospect and qualify link targets; assess domain quality, traffic, and relevance
Run outreach: personalized pitches, follow-up sequences, negotiation, placement
Secure links via guest posts, niche edits, resource pages, broken link building, and digital PR
Design anchor text distribution plans across campaigns
Maintain a live link tracker; report weekly on placements, DR/DA, and lost links
Monitor backlink profile health and flag toxic or spammy links for disavow
REQUIRED — NON-NEGOTIABLE
3+ years hands-on link building. Owned it — not assisted with it.
Proven experience with tiered A-B-C-D structures and how authority passes between layers
Portfolio of live, indexed placements — target URL, anchor, referring domain
Fluency in anchor text ratios (exact / partial / branded / naked) and why they matter
Daily use of Ahrefs, Semrush, Majestic, or Moz — can read a backlink profile and diagnose it
High-volume outreach experience: prospecting, sequences, follow-up cadence, negotiation
Strong written English and disciplined tracking/reporting
NICE TO HAVE
Existing publisher/webmaster relationships or a vetted vendor network
AEO / GEO / AI search optimization exposure
Prior agency or in-house SEO team experience
Technical Requirements:
*Internet speed: Minimum 50 Mbps upload and download (wired connection strongly preferred).
*A verified backup internet connection is required — mobile phone hotspots are not acceptable as backup.
*Dedicated wireless dongles or secondary ISP connections are acceptable backup solutions.
*Backup power source required (UPS or generator) to maintain connectivity during outages.
*Quiet, professional workspace suitable for voice work — free from background noise and interruptions.
*Noise-canceling headset required.
*Reliable computer with sufficient processing power to run software systems and softphone simultaneously.
*You must have Windows 11 or the most recent Apple OS / Update
Compensation & Payments
Competitive hourly rate
On-time payments, every time
Payments processed via Wise
Training & Support
Direct client training provided — you are never thrown in blind
Dedicated Account Manager as your point of contact
Stable, long-term placement with a growing U.S.-based company
Exposure to a wide range of modern SaaS platforms
Potential for increased responsibilities as the company scales
Tenure recognition for long-term team members
Clear escalation paths — you always know who to go to
Work Environment
100% remote — work from home
U.S.-based company with structured operations
Stable, long-term account placements (not gig-style work)
Supportive team culture across all accounts
Growth & Experience
Build your U.S. industry experience
Exposure to multiple practice types and platforms
Potential for increased hours or additional accounts based on performance
Strengthen your resume with verified, legitimate U.S. client experience
Recognition
Tenure recognition for long-term team members
We value loyalty and recognize those who grow with us
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