Lead Advocacy Programs Manager

 Why UKG

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters — and so do you.

About the team

The Executive Customer Advocacy team builds meaningful relationships between UKG and customer leaders. Working across Customer Success, Sales, Product, Marketing, and Executive Leadership, the team creates programs that help customers share expertise, connect with peers, and engage with UKG in mutually valuable ways.

About the role

As the Executive Customer Advocacy Lead, you’ll create and lead the strategy, programs, and operating model that turn UKG’s strong customer relationships into a scalable executive advocacy capability.

You’ll help deepen customer engagement, strengthen executive-to-executive connections, and support measurable business outcomes. You’ll bring structure, consistency, and scale to executive advocacy while preserving the personalized experience senior leaders expect.

Key responsibilities:

• Define and execute UKG’s executive customer advocacy strategy in alignment with corporate, customer, and go-to-market priorities.
• Establish a scalable framework for identifying, engaging, nurturing, and activating executive advocates.
• Connect executive engagement activities to customer retention, growth, thought leadership, and market influence objectives.
• Partner with Sales, Customer Success, Account Management, and Executive Leadership to identify and activate strategic customer relationships.
• Build and nurture a community of executive advocates who are interested in sharing expertise, influencing industry conversations, and engaging with peers.
• Facilitate meaningful executive-to-executive connections that strengthen relationships and create value for participants.
• Advise internal stakeholders on executive engagement and advocacy practices.
• Lead executive reference programs, advisory boards, leadership councils, roundtables, and executive events.
• Design engagement journeys and participation models that encourage sustained executive involvement.
• Collaborate with Sales, Customer Success, Product, and Marketing to activate advocates in support of strategic business opportunities.
• Influence cross-functional stakeholders without direct authority to drive alignment and successful execution.
• Establish governance, processes, tools, and success metrics for executive advocacy programs.
• Measure and communicate program impact through engagement, participation, customer outcomes, and business influence metrics.
• Use data, feedback, and market insights to improve program strategy and participant experiences.
• Develop executive-ready reporting and recommendations to guide future investment and program direction.

About you

You’re a strategic builder who can create structure around existing strengths and develop programs that deliver value for customers and the business. You bring executive presence, strong business judgment, and the ability to build trust with senior leaders.

You’re equally comfortable developing long-term strategy, advising internal stakeholders, engaging customer executives, and managing execution across multiple teams.

Basic qualifications:

• 7+ years of experience in customer marketing, customer advocacy, executive engagement, customer success, strategic accounts, partnerships, or a related discipline.
• Experience building, scaling, or leading executive-level customer programs such as advisory boards, executive councils, peer communities, or reference programs.
• Demonstrated ability to influence senior leaders and drive alignment across multiple functions.
• Proven ability to connect relationship-focused initiatives to measurable business outcomes.
• Strong communication, stakeholder management, and executive presentation skills.
• Experience working independently in complex or ambiguous environments and driving initiatives from strategy through execution.

Preferred qualifications:

• Experience in business-to-business software as a service (B2B SaaS), human capital management (HCM), human resources technology, or enterprise software.
• Familiarity with customer advocacy platforms, customer relationship management (CRM) systems, and executive engagement tools.
• Experience supporting enterprise sales motions and executive relationship strategies.
• Knowledge of executive event strategy, peer networking programs, and customer communities.

Company overview

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster

UKG participates in E-Verify. View the E-Verify posters here.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.

The pay range for this position is $105,800 to $150,750. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at Employee Benefits | UKG.