Junior Paid Media Specialist

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Aperçu de l’entreprise

Chez Motorola Solutions, nous pensons que tout commence par nos employés. Nous sommes une communauté mondiale soudée, unie par la volonté incessante de contribuer à la sécurité des personnes partout dans le monde. Nous concevons et connectons des technologies qui contribuent à protéger les personnes, les biens et les infrastructures. Nos solutions favorisent la collaboration essentielle pour améliorer la sécurité des populations, des écoles, des hôpitaux, des entreprises et, finalement, des nations. Connectez-vous à une carrière qui compte et aidez-nous à bâtir un avenir plus sûr.

Department Overview

Job Description

• ​Plan, execute, and optimize performance marketing campaigns across paid media channels.

• Manage and optimize campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting initiatives.

• Collaborate with the Performance Marketing Manager, sales teams, and broader marketing teams to develop and execute a cohesive multi-channel strategy.

• Optimize audience targeting and alignment between paid media and sales objectives.

• Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging to improve conversion rates.

• Monitor and manage paid media budgets, ensuring efficient spend and performance optimization.

• Track, analyze, and report on campaign performance using Google Analytics (GA4 preferred), Google Tag Manager, and Looker Studio.

• Compile performance reports and provide clear insights, trends, and recommendations to stakeholders.

• Identify growth opportunities and propose innovative paid media initiatives to drive new user acquisition.

• Analyze user behavior using heatmapping and session-recording tools such as Hotjar or Mouseflow.

• Collaborate with SEO teams on onsite initiatives, including keyword research, metadata optimization, and technical analysis.

• Conduct basic SEO analysis using tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog.

• Build and optimize landing pages, forms, workflows, and email campaigns using HubSpot.

• Ensure consistent messaging and brand alignment across all marketing channels.

• Work collaboratively on projects using Jira or similar project management tools.

• Proactive self-starter with an ability to work independently and collaborate effectively across teams.

Qualifications:

• 2+ years of experience in Google Ads

• 2+ years of experience in marketing analytics tools and SEO optimization strategies

• 2+ years of experience in marketing automation and project management platforms

• Basic understanding in Google Ads, Meta and LinkedIn (optional). 

• Demonstrated ability to monitor and optimize performance metrics (CPA, ROAS, and conversion rate).

• Data driven mindset with hands-on experience using tracking tools (GA4, GTM, pixels).

• Ability to work independently and take ownership of campaigns end-to-end

Nice To Have:

• Google Ads certification

• Meta Ads experience

• Experience with B2B lead generation campaigns, including lead quality optimization

• Familiarity with CRM integrations (e.g., HubSpot, Salesforce) and data enrichment tools such as Zoominfo

• Experience working with long sales cycles and lead nurturing strategies

• Previous experience in SaaS or B2B environments

#LI-JS3

#LI-REMOTE

Target Base Salary Range: $65,000-$75,000 CAD

Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. 

Basic Requirements

• Bachelor's Degree

• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position.

Travel Requirements

Relocation Provided

Position Type

Referral Payment Plan

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.

Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.

Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.

Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.

Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un  handicap physique et/ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider.