Head of Strategic Marketing (m/f/d)

TIS (Treasury Intelligence Solutions) is a PE-backed B2B fintech platform providing cloud-based treasury, payments, and cash management solutions to corporate finance teams. Headquartered in Walldorf/Berlin with a global customer base, TIS is scaling its go-to-market and brand presence as it grows its Payments, Cash Forecasting, and Platform product lines.

The Role
We are looking for a Head of Strategic Marketing to lead and unify TIS's Content, Brand, and Product Marketing functions. This is a hands-on leadership role for someone who can set strategic direction while staying close to execution — building the narrative, positioning, and go-to-market motion that supports TIS's growth across Payments, Cash Forecasting, and Platform. The ideal candidate has a strong product marketing background and understands how to translate complex, technical B2B fintech products into compelling market positioning, content, and sales enablement.

You will own the strategic marketing agenda end-to-end: competitive positioning, ICP and messaging frameworks, brand consistency, and the content engine that brings it all to life — while managing and developing a small, senior team.

• 10+ years in B2B SaaS/fintech marketing, with meaningful experience in Product Marketing (strongly preferred)
• Track record owning brand, content, and/or product marketing functions, ideally across more than one of these disciplines
• Experience building or scaling GTM strategy, ICP frameworks, and competitive positioning for complex, technical products
• People leadership experience — able to manage, develop, and advocate for a small senior team
• Strong cross-functional collaborator, comfortable partnering with Product, Sales, and executive stakeholders
• Excellent written and verbal communication skills; fluent in English
• Experience in payments, treasury, or adjacent fintech/B2B SaaS categories is a strong plus

Product Marketing & GTM Strategy

• Own product positioning, messaging, and competitive intelligence across TIS's product lines (Payments, Cash Forecasting, Platform)
• Develop and maintain ICP frameworks, buyer personas, and market/product tiering to sharpen go-to-market focus
• Partner with Product and Sales leadership on launches, sales enablement, and win/loss and competitive analysis
• Build the business case and roadmap for the PMM function's continued growth

Brand

• Own brand strategy, voice, and visual identity consistency across all customer-facing touchpoints
• Lead brand evolution initiatives in partnership with external creative/content agencies
• Ensure brand and narrative consistency across web, product marketing, and content

Content Marketing

• Set the strategic direction for content marketing, ensuring it supports pipeline, brand, and product narratives
• Oversee thought leadership, campaigns, and content operations across the funnel
• Ensure content output ladders up to positioning and messaging frameworks owned by product marketing

Leadership & Cross-Functional Partnership

• Lead, coach, and grow a team spanning Content, Brand, and Product Marketing
• Act as a strategic partner to the CMO, CPO, and RevOps on GTM planning and execution
• Represent Strategic Marketing in cross-functional forums, including Product, Sales, and executive leadership

• A unified strategic marketing narrative connecting brand, content, and product positioning
• A high-performing, well-supported team across Content, Brand, and Product Marketing
• Sales and Product regard Strategic Marketing as a trusted strategic partner, not just a service function