Head of Marketing

Role Overview

Syscort is looking for a Head of Marketing to build and lead the company's marketing function across the UAE, GCC, India and international markets.

The role will be responsible for developing Syscort's Go-to-Market (GTM) strategy, OEM/technology partner marketing, demand generation, campaigns, events, content, digital marketing and sales enablement.

This is a highly execution-oriented leadership role. The individual will work closely with the CEO, Sales, Business Development, Solutions/Pre-Sales and technology partners to translate Syscort's capabilities into market opportunities and qualified sales pipeline.

Key Responsibilities

1. Marketing & GTM Strategy

• Develop and execute Syscort's annual marketing and GTM strategy.
• Define target industries, personas, accounts and priority markets.
• Build GTM plans around key offerings such as Data & Analytics, Finance Transformation, Digital Transformation, AI, IT Consulting, Managed Services and Staff Augmentation.
• Develop market positioning, messaging and value propositions for Syscort's services and solutions.
• Align marketing priorities closely with sales pipeline and revenue objectives.

2. OEM & Technology Partner Marketing

• Own marketing relationships and GTM initiatives with Syscort's OEM/technology partners.
• Build joint GTM plans, campaigns, webinars, workshops and events with partners.
• Coordinate MDF/co-marketing budgets and ensure effective utilization.
• Develop partner-specific messaging, solution campaigns and collateral.
• Identify opportunities to leverage partner ecosystems for lead generation and market access.
• Coordinate partner participation in industry events and Syscort-led initiatives.

3. Demand Generation & Campaigns

• Plan and execute integrated B2B demand-generation campaigns across email, LinkedIn, digital, events and account-based marketing.
• Build campaigns around specific industries, business problems, technologies and solutions.
• Develop ABM programs targeting strategic enterprise accounts.
• Manage lead-generation activities and ensure leads are properly handed over to Sales.
• Track campaign performance, MQLs, SQLs, opportunities and pipeline contribution.
• Continuously optimize campaigns based on ROI and conversion performance.

4. Events & Field Marketing

• Own Syscort's participation in industry conferences, technology events and partner events.
• Plan Syscort-hosted roundtables, executive sessions, webinars and workshops.
• Coordinate event strategy, sponsorships, branding, speakers, content, invitations and follow-up.
• Work with Sales to convert events into meaningful meetings and opportunities.
• Build an annual events calendar aligned with target markets and industries.

5. Content & Thought Leadership

• Develop Syscort's content strategy and thought-leadership agenda.
• Drive creation of case studies, solution briefs, whitepapers, blogs, presentations, newsletters and customer success stories.
• Work with internal SMEs and partners to convert technical expertise into commercially compelling content.
• Support CEO and leadership positioning through LinkedIn and industry thought leadership.
• Build sector-specific content for industries such as Banking & Financial Services, Insurance, Manufacturing, Retail and other enterprise segments.

6. Digital & Brand

• Own Syscort's website, LinkedIn presence and other relevant digital channels.
• Improve website messaging, service positioning, SEO and conversion journeys.
• Establish consistent Syscort brand guidelines across proposals, presentations, campaigns and events.
• Manage digital advertising and performance marketing where appropriate.
• Track website traffic, engagement, campaign attribution and inbound leads.

7. Sales Enablement

• Work closely with Sales and Pre-Sales to create:
• • Pitch decks
  • Industry presentations
  • Solution brochures
  • Case studies
  • Battlecards
  • Account-specific marketing material
  • Proposal/RFP collateral
  • Campaign assets
• Create campaigns that directly support active sales priorities and strategic accounts.
• Maintain a centralized library of marketing and sales collateral.

8. Marketing Operations & CRM

• Establish marketing processes, calendars, campaign workflows and reporting.
• Work with CRM/marketing automation platforms such as HubSpot to manage campaigns, leads and attribution.
• Build dashboards covering marketing activity, lead generation, conversion and pipeline contribution.
• Establish lead qualification, nurturing and handoff processes with Sales.
• Maintain clean marketing databases and segmentation.

9. Market Intelligence

• Monitor competitors, technology trends, industry developments and customer priorities.
• Identify emerging market opportunities and new service areas.
• Develop market and competitor intelligence to support GTM decisions.
• Identify potential strategic partnerships, industry associations and ecosystem opportunities.

Leadership & Execution

• Build and manage the marketing team and external agencies/freelancers as required.
• Manage marketing budgets and prioritize activities based on commercial ROI.
• Develop quarterly marketing plans and performance reviews.
• Coordinate multiple internal and external stakeholders.
• Be comfortable doing the work, not just managing agencies.
• Establish a scalable marketing function suitable for a growing technology consulting company.

Key Success Metrics

The Head of Marketing will be measured primarily on business impact, including:

• Marketing-sourced and marketing-influenced pipeline
• Qualified leads / opportunities generated
• Strategic accounts engaged
• Campaign ROI
• Partner-generated pipeline
• Event-generated meetings and opportunities
• Website and inbound lead growth
• Conversion rates across the marketing funnel
• Content engagement and thought leadership reach
• Marketing spend efficiency
• Sales adoption of marketing assets

Ideal Candidate

• 8–12+ years of experience in B2B technology marketing, IT services, consulting or enterprise software.
• Strong understanding of enterprise technology buying cycles.
• Experience working with OEMs, technology partners and channel ecosystems.
• Proven experience in GTM, demand generation, ABM and field marketing.
• Strong understanding of IT consulting/services sales.
• Experience working with Sales and Business Development teams.
• Strong written and verbal communication skills.
• Commercially minded and comfortable working with senior executives.
• Experience with HubSpot, Salesforce or similar CRM/marketing automation platforms.
• Ability to manage agencies, vendors, events and partners.
• Strong analytical and reporting orientation.
• Entrepreneurial mindset and willingness to operate hands-on in a growing organization.