Growth & Product Marketing Specialist

Who We Are

Great banking should feel effortless. The kind where things just work, the right information is easy to find, and the next step feels natural. At YNCU, we’re focused on making banking simpler, more intuitive, and more useful in the moments that matter. So instead of making people think about how banking works, we make it feel like it just does. That’s one of the ways we show care.

YNCU was created by working people and small business owners who pooled their money to make affordable financial services available to one another. They weren’t just customers—they were our founders. That spirit still shapes how we work today.

Innovation is part of our history, too. Credit unions helped introduce some of Canada’s earliest banking innovations, and that mindset continues at YNCU. We’re always looking for unmet needs, better ways to serve members, and simpler experiences that make banking easier to understand and use.

What You’ll Be Doing

We are seeking an analytical, strategic, and creative Growth and Performance Marketing Specialist to spearhead digital customer acquisition and product growth. In this role, you will sit at the intersection of performance marketing, product positioning, and advanced data-driven automation.

You will own our paid search engines, champion organic and AI-driven search (GEO) visibility, and act as a product marketer by uncovering new market opportunities through rigorous competitive and behavioral analysis. Operating within a robust tech stack leveraging HubSpot Marketing Hub and Salesforce, you will design behavior-driven offers and oversee predictive, seasonal campaigns. Your mission will be to transform deep member insights into hyper-personalized, multi-channel journeys that drive high-intent account acquisition, cross-selling, and long-term financial engagement—all while maintaining strict regulatory compliance.

Paid Search & Performance Marketing

• Drive Digital Account Growth: Own the end-to-end strategy, execution, and optimization of paid search (PPC) campaigns across Google and Meta to drive high-intent customer acquisition for core banking products (e.g., chequing/savings accounts, personal loans, GICs, mortgages, and credit cards).
• Compliance & Conversion Optimization: Balance high-performance acquisition with strict regulatory compliance, continuously running A/B tests on landing pages, ad copy, and funnels to lower Customer Acquisition Cost (CAC) and maximize deposit/loan growth.

Organic & AI-Optimized Search (GEO)

• Financial SEO Excellence: Supporting the SEO lead in activating organic search strategies by identifying high-value financial keywords, optimizing structural web content, and boosting local and organic search visibility for banking services.
• AI Search Adaptation (SGE/GEO): Collaborate with our AI & SEO Lead to future-proof digital visibility by adapting search engine optimization strategies for AI-driven search experiences and conversational finance discovery tools.

CRM & Marketing Automation (HubSpot & Salesforce)

• Tech Stack Orchestration: Leverage HubSpot Marketing Hub and Salesforce to manage lead data integrity, multi-touch attribution, and seamless lead handoffs from digital channels to retail or commercial banking sales teams.
• Automated and AI Lead Nurturing: Build and optimize complex lifecycle workflows and lead scoring models that nurture prospects through multi-step financial decision-making processes.

Hyper-Personalized Journeys & Analytics

• Tailored Financial Journeys: Utilize first-party CRM data to design hyper-personalized, multi-channel user journeys that deliver the right product offer based on user behavior, life stage, and financial intent.
• KPI & ROI Reporting: Establish robust attribution models and real-time dashboards to track customer lifetime value (LTV), acquisition costs, and funnel conversion rates, presenting actionable insights to executive leadership.

Product Marketing & Market Intelligence

• Market & Competitor Discovery: Conduct rigorous competitive analysis and target segment research to uncover whitespace opportunities and unmet customer financial needs beyond existing product lines.
• Behavior-Driven Offer Design: Leverage behavioral psychology, customer drivers, and conversion insights to design compelling banking offers, promotions, and product packaging that resonate with specific audience segments.

Predictive Campaigns & Hyper-Personalized Member Understanding

• Predictive & Seasonal Campaigns: Oversee the planning and execution of automated seasonal and predictive marketing campaigns designed to anticipate financial milestones and member needs.
• Deep Member Personalization: Utilize rich first-party CRM and behavioral data to orchestrate hyper-personalized multi-channel journeys, driving deeper member engagement, cross-selling, and long-term retention.

What we are looking for

• Five (5) – seven (7) years of experience in growth marketing, product marketing, or digital marketing—preferably in financial services or a regulated industry.
• Demonstrated success building organic growth strategies paired with paid digital acquisition campaigns.
• Strong product marketing experience, including segmentation, messaging development, and go-to-market planning.
• Proficient with web analytics, SEO tools, and marketing automation/CRM platforms.
• Exceptional communication skills with the ability to simplify complex financial products.
• Data-driven thinker with strong project management abilities and a test-and-learn mentality.
• Must be bondable

Reports to: Manager, Performance Marketing

Job Type: Regular, Full-Time

Work Location: Remote in Ontario

Work Hours: 8:30-5:00 EST

The compensation offered to the successful applicant for this role will be determined by the candidate’s relevant skills and experience and internal equity. More information about our total rewards package will be available during the hiring process.

This position is for an existing vacancy within our team.

What You’ll Love About Working Here 

At YNCU, you are more than an employee. You are part of a purpose driven team that strengthens local communities and champions the credit union difference. We believe banking locally matters, and every day our team helps members build stronger financial futures through personalized advice, trusted relationships, and community support.

As a people first organization, we are committed to an environment where employees feel supported, valued, and empowered to grow. Through professional development, wellness initiatives, volunteering, and collaborative team experiences, we invest in our people because they are at the heart of everything we do. Programs like our Good Neighbours Employee Volunteer Program and Monthly Staff Donation Draws give employees a direct voice in supporting the causes that matter most to them and their communities

When you join our team, you become part of a collaborative culture that values authenticity, growth, and making a meaningful impact in the communities we serve. Some benefits that will support you:

• Competitive compensation and incentive programs
• 100% employer-paid health benefits
• Wellness benefits and resources to help you thrive both at work and at home, including mental health support, fitness programs, wellness breaks, and mindfulness resources
• 7% Matching pension plan
• Paid vacation and personal days
• Ongoing learning, training, and development opportunities
• A free banking account and preferred employee rates on lending and investment products
• Recognition and community engagement programs
• Paid volunteer opportunities and community involvement initiatives
• Professional development and certification reimbursement

Employer Awards and Recognitions

• Certified B Corporation® organization committed to social and environmental impact
• 2025 Southwestern Ontario’s Top Employers
• Waterloo Area’s Top Employers 2025
• The Career Directory 2025: Canada’s Best Employers for Recent Graduates
• 2025 Canada’s Healthy Workplace Month Great Employer
• Ontario Living Wage Network

Check out our current openings at https://jobs.dayforcehcm.com/yncu/CANDIDATEPORTAL

YNCU strives to be a diverse workplace reflective of the communities that we live in. We are committed to a diverse workforce and invite everyone to apply. YNCU makes hiring decisions solely on qualifications, merit, and business needs at the time. 

YNCU is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, gender, religion, sexual orientation, national origin, disability, pregnancy, or any other protected characteristic as outlined by national, provincial, or municipal laws. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, and training.

Your Neighbourhood Credit Union will provide accommodations for persons with disabilities, where needed, to support their participation in our recruitment process. Please contact Human Resources at careers@yncu.com.