Growth Marketing Manager

About the role

Inspectorio is looking for a hands-on Growth Marketing Manager to execute and optimize integrated campaigns that build awareness, generate demand, improve funnel conversion, and contribute to pipeline.

Working closely with Marketing, Sales, and RevOps, this role will manage programs across paid media, content, nurture, ABM, SEO/GEO, webinars, and other growth channels.

The ideal candidate brings strong campaign execution, digital marketing expertise, analytical thinking, AI fluency, and a test-and-learn mindset.

What you'll do

• Execute integrated growth and demand-generation campaigns across paid, organic, email, ABM, webinars and other channels, coordinating with Content, Creative, Web and Product Marketing.
• Manage campaign execution from planning and launch through optimization, reporting and follow-up.
• Contribute to content development and repurposing for campaigns, email, social, landing pages and other demand-generation programs, working closely with Content and Product Marketing.
• Own day-to-day execution and optimization of paid channels, including LinkedIn Ads and Google Ads, supporting awareness, demand generation, ABM and key campaigns.
• Partner with Content and Web on SEO and GEO initiatives that improve visibility across traditional and AI-driven search.
• Develop and optimize nurture, re-engagement and lifecycle programs that help progress high-value leads and target accounts.
• Analyze lead and account movement through the marketing and sales funnel, working with Sales and RevOps to identify conversion gaps and improve progression from lead and MQL through SQL and opportunity.
• Build a consistent experimentation program across audiences, messaging, creative, offers, paid media, email and landing pages using A/B testing and conversion-rate optimization.
• Use campaign, channel and funnel data to identify what is working and continuously improve Marketing’s contribution to pipeline.
• Apply AI and automation to improve campaign research, personalization, testing, analysis and marketing workflows.

Qualifications

• 5+ years of experience in growth marketing, demand generation, digital marketing or a related B2B marketing role.
• Experience executing integrated, multi-channel marketing campaigns across paid, email, nurture, ABM and digital channels.
• Strong content instincts and hands-on experience creating, editing and repurposing B2B content to support campaigns and demand generation.
• Hands-on experience managing paid media, including LinkedIn Campaign Manager and Google Ads.
• Strong understanding of campaign testing, A/B experimentation and conversion optimization.
• Experience with nurture, audience segmentation, retargeting and lifecycle marketing.
• Experience analyzing marketing and sales funnels and identifying opportunities to improve conversion and pipeline progression.
• Working knowledge of SEO, with interest in emerging GEO and AI-search practices.
• Strong analytical skills with the ability to turn performance data into clear recommendations and actions.
• Experience collaborating across Marketing, Sales and Revenue Operations teams.
• Strong project management skills and the ability to manage multiple programs and priorities.
• Comfortable working in a hands-on environment where you are expected to bring ideas forward and execute them.
• Experience in B2B SaaS, enterprise software, ABM or complex B2B buying environments is a plus.

Tools & Technical Experience

Experience with a modern B2B growth marketing stack is preferred, including:

• HubSpot — CRM, marketing automation, campaign execution and nurture

• Google Analytics 4 (GA4) — website, acquisition and conversion analysis

• Google Search Console (GSC) — organic search performance and search insights

• Semrush or similar SEO platforms — keyword research, competitive analysis and organic performance

• Google Ads — paid search campaign execution and optimization

• LinkedIn Campaign Manager — paid social, account targeting and campaign optimization

• AI tools such as ChatGPT, Claude or similar platforms — practical experience using AI to improve marketing workflows, research, personalization, testing or analysis

Nice to have:

• Experience with ABM, account-intelligence or intent platforms such as 6sense, Demandbase, ZoomInfo MarketingOS, Common Room or similar tools

• Experience using ABM platforms for account targeting, buying signals, audience activation, personalization or measurement

• Experience building repeatable AI-assisted or agentic workflows for growth marketing use cases

Benefits

Why it would be awesome to work with us

• 🍹 Unlimited Annual Leave: We prioritize your well-being and trust you to manage your time.

• 🏝️ Flexible Working Environment: Whether from home, our global hubs or a coffee shop, work where you're most comfortable.

• 💪 Project Ownership: You get to lead  the initiatives you're passionate about, professionally or socially.

• 🌱 Grow with us: We're invested in your personal and professional development.
• 🌎 Global, diverse, and innovative team: Be part of a welcoming community from 30+ countries, where unique perspectives drive innovation.

• 🤝 Feel at home: Work closely with colleagues who value your voice, share our E.A.C.H. values, and help you be the best version of yourself.

• 🎉 Celebrate together: Enjoy remote and hub company and team  events that strengthen our bonds and build a fun culture.

Our Values

• EXCELLENCE: We pursue mastery and craftsmanship. "Good enough" is our enemy. We have a thirst and desire for knowledge. There's always an opportunity to be better.

• AUTONOMY: We act independently when recognizing opportunities for improvement. We seek guidance and clear goals instead of orders. We self-assess the quality and impact of our work.
• COURAGE: We share our opinion, even if it's uncomfortable. We are candid with colleagues. We are willing to experiment and try something new, even if we're not sure it will succeed.
• HUMBLENESS: We crave opportunities to learn from the people around us. We leave our egos outside the office. We focus on listening to other perspectives.