Director, Web Marketing & Experience

Overview

Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.

About the Role

The Director, Web Marketing & Experience role sits at the intersection of web experience, marketing, and execution. Reporting to the AVP, Web Marketing & Experience, you will directly help shape and deliver Covenant House’s web strategy by leading campaigns, improving user journeys, and designing digital experiences that advance organizational goals, scale, and create meaningful and impactful experiences for donors.

You will translate stakeholder needs into cohesive, measurable web initiatives in partnership with Integrated Marketing, Brand & Communications, local sites, and development teams. Your work will span covenanthouse.org and a portfolio of organizational and federation wide web properties, including e-commerce storefronts. Our ideal candidate is a curious, creative, and strategic thinker who values good UX and understands its importance in building trust with users to grow communities of supporters.

Essential Duties and Responsibilities

Web Experience and Execution

• Translate stakeholder requests into high-performing web experiences to achieve strategic KPIs by evaluating requests, defining scope and requirements, and coordinating implementation with the web development team

• Support Covenant House’s federation of sites with web updates, best practices, and technical troubleshooting

• Conduct QA to confirm that final experiences align with approved campaign designs, copy, brand standards, and technical requirements

• Contribute to and support execution of the organization’s website strategy

Campaign Strategy and Content

• Design, lead, and support web marketing campaigns by translating strategy into actionable plans and defining objectives, audiences, user journeys, success metrics, and measurement approaches

• Partner with the Digital team to ensure cohesion with cross-channel campaigns

• Write and edit campaign content for landing pages, banners, promotional components, and other web experiences

• Collaborate with Brand and SEO partners to ensure web assets follow brand guidelines, apply digital best practices, and are optimized for visibility and performance

Performance and Reporting

• Monitor and analyze campaign performance, aggregate findings, and identify opportunities to improve results, user experience, and production standards

• Prepare performance summaries and post-campaign reports that support strategic decision-making and organizational reporting

Project and Stakeholder Management

• Manage incoming stakeholder requests and develop prioritized delivery plans based on organizational needs, impact, and deadlines

• Coordinate stakeholders, content, creative assets, requirements, and development work to keep web initiatives aligned, production ready and on schedule

Required Knowledge, Skills and Abilities

• 5+ years of experience in web marketing, website management, web operations, or closely related discipline

• Strong project management and requirements gathering skills with a proven ability to turn ambiguous request into clear, actionable briefs and project plans for web initiatives

• Solid understanding of how a website fits into the full marketing funnel with proven ability to deliver high-performing web experiences in a fast-paced environment

• Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals

• Strong understanding of web best practices, UI/UX, and accessibility

• Data driven decision maker with proficiency in GA4, GTM, and UTM strategies

• Ability to build reports, dashboards, and interpret behavioral data, Data Studio a plus

• Experience contributing to and executing web strategy and implementing roadmaps

• Detail oriented self-starter who can lead initiatives with little oversight

• Excellent communication skills, with the ability to collaborate and communicate clearly with technical and non-technical partners

Required Qualifications

• 5+ years of experience in web marketing, website management, web operations, or closely related discipline

• Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals

• Experience contributing to and executing web strategy and implementing roadmaps

Preferred Knowledge, Skills, Abilities and Qualifications

• Experience with content management systems like Drupal, WordPress, Wix, Shopify, SquareSpace

• Familiarity with HTML, CSS, and JavaScript is a plus

• Experience with design software: Figma, Adobe, etc

• Experience using behavioral analytics tools like Hotjar

• Familiarity with CRM and Fundraising platforms

• Curiosity and willingness to learn
  

Travel Requirements

• Ability to travel once per year to New York City in October for our annual in-person traditions

• Outside of our annual traditions, this position is 100% remote

Our Community

Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.

Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: CHI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CHI are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, belief, sex, sexual orientation, gender identity, national origin, veteran status, family or parental status, disability status, or any other status protected by the laws or regulations in the locations where we operate. CHI will not tolerate discrimination or harassment based on any of these characteristics and encourages all qualified applicants to apply.

If you have a disability or medical condition and need a reasonable accommodation, such as an ASL interpreter or a different interview format, or if you have physical accessibility needs, let us know. Contact us at 1-929-502-2521, Monday through Friday, 9 a.m. to 5 p.m., Eastern Time or email us at chipeopleandculture@covenanthouse.org.