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Maze

Growth Marketing Manager

Posted 23 minutes ago
$140K - $160K per year
2-5 years experience
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AI Summary

You will own and execute brand-led growth campaigns to increase market awareness and drive pipeline for Maze. This involves managing the full demand generation mix, including influencer partnerships, digital channels, and creative stunts while leveraging AI for reporting and workflows.

Summary of the Role:

Maze is a well-funded Series A startup using AI agents to fix vulnerability management for enterprise security teams. We're hiring a Growth Marketing Manager to own the campaigns that make Maze a name security teams know. It's a demand gen role at heart, but the job is bigger than running channels: within a year, every AppSec and cloud security leader we sell to should know who Maze is and what we do.

You'll be a hands-on IC reporting to our VP Marketing, and you'll have impact from your first month, not after a long ramp. The work leans towards brand: influencer partnerships, out-of-home, podcast sponsorships, campaigns built on the week's biggest exploit, and ideas nobody in security has tried yet. Paid search and the rest of the traditional demand gen mix still matter, but spending $100K on Google Ads is not the plan.

The ideal candidate has done this before at a Series A company, as part of an early marketing team where they owned several channels at once. You look at a growth problem and come up with a new way to solve it, not the way it's always been done, and AI is already how you work. Security experience helps, but we'll teach the domain to the right builder.

Your Contributions to Our Journey:

  • Make Maze Known: Plan and run the brand-led campaigns that put Maze in front of security leaders, including influencer partnerships, out-of-home, podcast sponsorships and creative stunts that get talked about

  • Build Growth Campaigns from Scratch: Turn ideas like exploit-driven campaigns or a security job board into shipped programmes, from first idea to launch to results

  • Run the Full Demand Gen Mix: Own campaigns across events, digital, web and paid, sequenced so each channel reinforces the others and feeds pipeline

  • Find and Land Sponsorships: Find the podcasts, newsletters, creators and communities our buyers actually follow, then negotiate and run the partnerships

  • Build Your Own Tools: Use AI and automation to build the dashboards, workflows and reporting you need, so you aren't waiting on anyone to measure what's working

  • Measure What Moves: Track brand reach and share of voice in security alongside the pipeline your campaigns influence, then double down on what works and cut what doesn't

  • Work in Extreme Sync with Sales and Marketing: Partner with our VP Marketing, growth team and sales to make sure campaigns land with the accounts we're selling to

What You Need to Be Successful:

  • 3-5 Years in B2B Growth or Demand Gen: You've done the job before, owned results and are ready for a bigger role

  • Early-Stage Startup Experience: You've worked in an early marketing team, ideally at Series A, where you built programmes rather than inheriting them

  • Hands-On IC: You do the work yourself. You don't need a team or an agency underneath you to ship

  • Breadth Across Channels: Real experience across several of paid, events, digital, web, influencers and partnerships. We're not looking for a specialist in a single channel

  • Brand-Leaning Growth Experience: You've run at least some of influencer programmes, out-of-home, podcast or creator sponsorships, or unconventional growth campaigns, and you can tell us what they delivered

  • Builder Mindset: You can point to times you solved a growth problem with a new approach instead of the standard playbook

  • AI-Native Operator: You use LLMs and AI agents for research, creative, analysis and automation every day, because it's how you work

  • Nice to have:

    • Experience marketing to security buyers such as CISOs, AppSec and cloud security teams

    • Background in technical B2B SaaS such as DevOps, cloud infrastructure or developer tools

    • Existing relationships with security podcasts, creators or communities

    • Experience running event programmes, from booths at large conferences to small field events

Why Join Us:

  • Ambitious Challenge: We're building at the intersection of generative AI (LLMs and agents) and cybersecurity, solving one of security's biggest problems: more vulnerability findings than teams can ever work through

  • Define the Brand: The campaigns you run will shape how the security market sees Maze for years. Your creative calls get made, not watered down

  • Expert Team: Work alongside a team of hands-on leaders with experience in Big Tech and Scale-ups, who have been part of the leadership teams behind multiple acquisitions and an IPO

  • Build an AI-native Company: Help design how marketing works in the AI era, starting from scratch

  • Impactful Work: Cybersecurity is a force for good, and your work helps stop cyber attacks against major organisations

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