Growth Marketing Manager

About the role

We're hiring a Growth Marketing Manager to fill our live AI testing cohorts. Not to grow a content calendar or a follower count – to fill seats.

Engenious University trains experienced QA engineers for AI-era testing roles. Our flagship programme, Break Into AI Testing, is a live weekend cohort with an internship, built for US-based QA and automation engineers. Its sibling is the AI Security Engineer cohort. Several cohorts run each year, and each one has a six-week sell cycle.

You'll own the path a QA engineer takes from first hearing about us to a held consultation call with one of our instructors, and you'll make sure that path is measured end to end. Our instructors run the calls; you make sure the calls exist, are with the right people, and happen.

Two parts of the job matter most:

• The lead-capture funnel: asset → tracked landing page → CRM form that captures what sales needs → nurture → consultation booking.
• Cohort and event planning: every cohort's sell cycle and every event planned with enough lead time for paid and organic promotion to actually run.
  
  

How we work

• Our audience is technical and allergic to hype. Every number we publish has a source, and we'd rather say less than claim more.
• The funnel is yours to run, not to brief. We're a small team without an SDR function or an agency on retainer.
• We're AI-native. We use Claude for most drafting, analysis and reporting. You'll produce copy, landing pages, email sequences and reports at the volume of a larger team, and turn what works into reusable systems.

A sister role owns our self-paced membership line. This role owns the live cohort line, sold mainly in the US at a premium price through a consultation call. The two roles share the brand, site and tools, but not funnels, audiences or targets.
What you'll own

• Cohort fill. Seats sold per cohort for both programmes, and the weekly leading indicators that predict them. You run each six-week sell cycle from our playbook, improve it, and lead the retro after every cohort.
• The consultation funnel, end to end. The consultation page and its copy, booking and routing to instructors, confirmation and reminder flows, and the follow-up after a call. You make sure tracking fires, every link is tagged, and forms capture what the pipeline needs – and you QA it all before every campaign.
• Lead capture. An always-on lead magnet for the cohort audience, with its landing page, gate and email nurture, run all year rather than rebuilt each cycle. Social posts, event registrations and partner links all feed into it.
• Email to our community. Regular content emails to our subscriber base – job-market insights, instructor recaps, graduate stories – measured on landings and bookings, not opens. Plus list-health planning.
• Events as pipeline. Partner webinars, round tables, paid workshops and alumni events, each with a registration target, a page live well ahead of the date, a scheduled promotion plan, and a follow-up that ends in booked calls. You own the events calendar and flag any date that can't be promoted in time.
• Paid acquisition. A monthly Meta and LinkedIn budget aimed at consultations and event registrations, judged on cost per qualified contact and cost per held call. Run it yourself or brief a contractor – the result is yours either way.
• LinkedIn as a channel. The company page cadence, ghostwritten posts for our CEO in his voice (for his approval), instructor content, and the reply layer on comments and DMs. Measured on tracked landings and contacts, not impressions.
• Proof. Graduate outcomes, testimonials and student stories, collected with customer success, verified against our records, and turned into page and email content.
• Partners and affiliates. Event co-hosts, creator partnerships and our alumni affiliate programme – each with a tracked link and a number.
• Reporting. A weekly funnel report from product analytics and the CRM, verified against the source before the review meeting.
• Systems. Everything documented so each cycle starts from the last one: playbooks, swipe files, UTM conventions, prompt libraries and Claude skills for recurring work.

How success is measured

You'll be judged on pipeline, reviewed weekly on hard numbers:

• Weekly: qualified site traffic (with a non-paid share), new qualified contacts in our target markets, consultation-page visitors, consultation calls booked, the share of those calls actually held, and email-driven visits.
• Per cohort: seats sold against the target set at kickoff, at a healthy average ticket.
• Per event: registrations against target, and calls booked from attendees.

Targets are set per cycle. A single paid spike or one email blast doesn't count – we look for results that hold across channels, and a booked call only counts if it's held.

Requirements

• 3+ years in growth, demand generation or performance marketing, accountable for a pipeline number – leads, booked meetings or enrolments – not reach.
• Experience selling a high-ticket programme or service through a booked call (cohort education, coaching, B2B SaaS demos, recruiting), where your job ended at a held meeting with a qualified person.
• Conversion copywriting for web and email, with a portfolio: at least one landing page and one multi-email sequence you wrote, and the numbers they produced.
• Hands-on ownership of funnel plumbing – UTMs, forms and hidden fields, CRM properties and lists, email triggers, booking tools – and the habit of testing before a campaign, not after.
• Hands-on HubSpot (email, workflows, lists, forms, properties) and the ability to read a product-analytics funnel. Our stack includes HubSpot, PostHog, Strapi, Jira and Confluence.
• Hands-on Meta or LinkedIn campaigns: audiences, creative and cost-per-lead analysis, run yourself or managed.
• Event marketing with lead time: you've taken a webinar or workshop from date to registration target more than once.
• Daily use of Claude or a similar model for drafting, analysis and automation, and the discipline to verify its output before it ships.
• Claims discipline: you ask where a number came from before publishing it, and you're comfortable saying less when the record doesn't support more.
• Clear, plain American English for a technical audience – no brochure voice.
• Working hours that overlap the US East Coast afternoon.
• English: C1 or higher.
  
  

Nice to have

• Experience marketing to QA engineers, SDETs or developers, or a QA background of your own.
• Cohort-based or EdTech experience with launch cycles (waitlists, early-bird windows).
• Running a partner webinar with shared leads.
• LinkedIn ghostwriting for a founder in a defined voice.
• Enabling non-salespeople (instructors, consultants, engineers) to run sales calls.
• Basic headless-CMS or no-code page editing, enough to ship a page change without a developer.
• Running an affiliate or referral programme.
• Briefing short-form video.