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The specialist will lead social media marketing, produce short-form UGC videos, and execute performance-driven campaigns to drive software subscriber acquisition. They are responsible for the full marketing cycle, including creative development, CRM integration, and data-driven campaign optimization.
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a software company focused on growing its subscriber base through content marketing, social media campaigns, and performance-driven marketing strategies. The company is looking to expand its use of short-form video content, engaging creative messaging, and data-driven marketing workflows to drive user acquisition and conversions.
The Growth & Content Marketing Specialist (UGC) will lead social media marketing, short-form UGC video production, and performance marketing initiatives to support software subscriber acquisition. This role focuses on replacing text-based social media content with engaging videos, compelling creative hooks, and measurable marketing campaigns.
The ideal candidate has experience creating high-performing short-form video content for SaaS or B2B products, managing social media distribution, and implementing CRM and analytics tracking workflows. This is an independent, hands-on role responsible for executing the complete marketing cycle, from creative concept development and video production to campaign optimization and conversion analysis.
Fully Remote (Work from Home) | 9:00 AM - 6:00 PM EST with 1 hour lunch break.
Develop creative marketing concepts, engaging hooks, and video scripts that showcase software features and benefits.
Script, produce, and edit short-form UGC videos ranging from 30 to 60 seconds.
Create visual social media content designed to increase user engagement and software subscriber acquisition.
Develop product showcase videos and feature demonstrations tailored to target subscriber segments.
Use video editing tools and AI-generated video solutions to support content production.
Create content that communicates software benefits through compelling visual storytelling.
Manage the distribution of video content and visual marketing assets across LinkedIn, Facebook, and YouTube.
Develop and execute social media campaigns targeting software subscriber acquisition.
Test different content formats, creative hooks, messaging strategies, and distribution channels.
Evaluate social media engagement and campaign performance to identify opportunities for improvement.
Explore new marketing channels and formats to support user acquisition.
Set up CRM integrations using HubSpot or comparable platforms to support marketing tracking and reporting.
Connect marketing channels with CRM systems and analytics tools to monitor campaign performance.
Build tracking workflows and dashboards to measure website traffic, landing page conversions, and campaign ROI.
Monitor user journeys from social media engagement through website visits and software conversion.
Analyze traffic redirection, click-through rates, and user drop-off points to identify opportunities for campaign optimization.
Develop and test multiple creative messaging strategies to improve marketing performance.
Analyze campaign metrics, including traffic, engagement, click-through rates, and landing page conversions.
Refine video hooks, creative concepts, and distribution strategies based on campaign performance.
Use performance data to improve software trial and subscriber acquisition.
Present campaign options, portfolio examples, and strategic marketing recommendations to leadership.
Build automated lead capture workflows to support inbound marketing campaigns.
Set up follow-up and reminder workflows similar to standard inbound marketing funnels.
Connect marketing activities with CRM systems to support lead tracking and conversion monitoring.
Use marketing automation to support campaign execution and subscriber acquisition.
3+ years of experience in content marketing, UGC video production, or social media growth for SaaS or B2B products.
Proven experience producing engaging short-form video content with strong creative hooks and high audience retention.
Experience developing and executing social media marketing campaigns.
Hands-on experience setting up marketing analytics, CRM integrations, and performance tracking dashboards.
Experience analyzing marketing campaign performance and user conversion paths.
A strong portfolio demonstrating previous video campaigns and marketing deliverables.
Strong ability to develop creative concepts, video scripts, and engaging hooks for short-form content.
Ability to produce and edit 30-to-60-second UGC videos and software product demonstrations.
Experience managing content distribution across LinkedIn, Facebook, and YouTube.
Ability to develop and test creative messaging strategies to improve engagement and conversions.
Proficiency with video editing tools such as CapCut, Adobe Premiere, or AI-powered video suites.
Ability to configure CRM integrations and marketing tracking workflows using HubSpot or similar platforms.
Experience building marketing performance dashboards and monitoring campaign metrics.
Ability to analyze website traffic, click-through rates, landing page conversions, and user drop-offs.
Understanding of automated lead capture, follow-up, and reminder workflows.
Ability to independently manage marketing campaigns from initial concept through execution and optimization.
Strong creative judgment and ability to make data-driven marketing recommendations.
Ability to present campaign options and strategic recommendations to leadership.
Experience using AI video generation tools to support creative production.
Experience implementing marketing automation workflows.
Familiarity with HubSpot, Facebook Pixel, and Google Tag Manager.
Experience with indexing setups.
Background in organic growth strategies for subscription software products.
Complete an audit of existing marketing and creative assets.
Produce and deliver the first batch of UGC product videos.
Launch initial visual social media marketing campaigns.
Establish marketing tracking dashboards connected to CRM and analytics systems.
Implement tracking to monitor user journeys from social media post impressions through website landing pages.
Establish an ongoing, predictable content production pipeline.
Demonstrate measurable traffic growth and audience engagement.
Track and report conversions into software trials and subscribers.
The Growth & Content Marketing Specialist (UGC) will take ownership of content creation, social media campaigns, marketing analytics, and campaign optimization for a software product.
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