Global Marketing Director

Role Purpose

The Global Marketing Director is responsible for defining and executing the global marketing strategy to accelerate sustainable revenue growth, strengthen market position, and maximise customer lifetime value across all global operating regions.

The role sits within the Executive Leadership Team as this role provides strategic leadership across brand, demand generation, product marketing, customer acquisition, customer retention and marketing operations. The role is accountable for marketing's contribution to commercial performance through qualified pipeline generation, revenue growth, customer engagement and brand advocacy.

Working in close partnership with Sales, Solution Line (Product) leaders and Performance Enablement, the Global Director of Marketing will build a high-performing global marketing function that combines commercial excellence, customer insight, data-driven decision making and AI-enabled innovation.

This is a highly strategic leadership role requiring an experienced commercial marketer who can align global and regional marketing activity, inspire high-performing teams and position marketing as a key driver of business growth.

Key Responsibilities

Strategic Leadership

• Define and deliver the global marketing strategy in alignment with the company's growth objectives and long-term commercial strategy.
• Represent the marketing function at Executive Leadership Team level, providing strategic insight to business decisions while safeguarding the company's brand and reputation.
• Develop and maintain a high-performing global marketing organisation, fostering accountability, collaboration, innovation and continuous improvement.
• Build scalable regional marketing capability that balances global consistency with local market relevance and cultural understanding.
• Champion the responsible adoption of AI and automation across the marketing function to improve customer experience, campaign effectiveness, operational efficiency and decision making.

Revenue Growth & Demand Generation

• Share accountability with Sales and Solution Line leaders for revenue growth, pipeline generation, customer acquisition and customer retention.
• Lead global demand generation strategies across inbound, outbound, account-based marketing (ABM), partner marketing and digital channels.
• Drive measurable improvements in marketing-sourced and marketing-influenced pipeline, conversion rates and revenue contribution.
• Ensure marketing investment is prioritised based on commercial return, market opportunity and business objectives.
• Develop integrated global campaigns that generate qualified demand while strengthening customer engagement throughout the buying journey.

Product Marketing & Go-to-Market

• Lead the global product marketing function, ensuring compelling positioning, messaging, competitive differentiation, sales enablement and successful go-to-market execution across all Solution Lines, including Learning Services, Performance Enablement and Learning Technologies.
• Work closely with Product and Sales leaders to identify market opportunities, customer needs and competitive positioning.
• Lead product launches and commercialisation strategies to maximise market adoption and customer value.
• Strengthen thought leadership and external communications to reinforce the company's reputation as a global learning and performance partner.

Direct-to-Consumer Growth

• Share accountability with the Performance Enablement team for Direct-to-Consumer revenue growth in line with agreed commercial objectives.
• Develop marketing strategies to grow subscriptions, eCommerce sales, advertising revenue and customer lifetime value.
• Lead continuous improvement of SEO, AEO, conversion rate optimisation and digital customer experience to increase qualified traffic, conversion and retention.
• Partner with Performance Enablement to identify product enhancements and customer experience improvements that reduce churn and increase customer engagement.
• Evaluate and implement new opportunities to expand the self-service product and services portfolio.

Brand & Communications

• Build a globally recognised brand that strengthens awareness, credibility and customer preference across target markets.
• Develop integrated brand, communications and thought leadership strategies that support commercial growth and market positioning.
• Ensure consistency of brand identity, messaging and customer experience across all regions and channels.
• Protect and enhance the organisation's reputation through effective communications and stakeholder engagement.

Marketing Operations & Performance

• Lead the optimisation of the global marketing technology ecosystem, ensuring effective use of CRM, marketing automation, AI-enabled tools and reporting platforms.
• Establish robust marketing governance, data quality and performance reporting to enable evidence-based decision making.
• Manage the global marketing budget to maximise commercial return and ensure alignment with agreed financial plans.
• Use market intelligence, customer insights and performance analytics to continuously optimise marketing investment and effectiveness.

Leadership Expectations

• Create a high-performance, accountable and collaborative marketing culture.
• Attract, develop and retain exceptional marketing talent.
• Coach and mentor future marketing leaders.
• Foster innovation and continuous improvement across the global marketing function.
• Build trusted partnerships across Sales, Product, Customer Success and the Executive Leadership Team.
• Represent the voice of the customer in strategic business decision-making.

Required Skills & Experience

• Demonstrable success leading global B2B marketing functions with measurable impact on revenue growth, pipeline generation and customer acquisition within SaaS, Learning Technology or professional services.
• Experience operating as a member of an Executive Leadership Team and influencing business strategy.
• Proven success leading integrated demand generation programmes across inbound, outbound, ABM, digital marketing, partner marketing and product marketing.
• Experience developing and executing Direct-to-Consumer marketing strategies for subscription-based digital products.
• Strong commercial acumen with the ability to connect marketing investment directly to revenue growth, customer acquisition and return on investment.
• Demonstrated expertise in global product marketing, positioning, go-to-market strategy and sales enablement.
• Experience leading distributed international marketing teams across multiple regions and cultures.
• Proven ability to build high-performing teams, lead organisational change and transform marketing capability.
• Advanced knowledge of marketing technology platforms including CRM, marketing automation, analytics and AI-enabled marketing tools.
• Strong analytical capability with experience using commercial and marketing data to drive strategic decisions.
• Excellent executive communication, stakeholder management and influencing skills.
• A deep understanding of customer lifecycle marketing, customer experience and retention strategies.
• Preferred: Experience within the global Learning & Development sector and knowledge of emerging AI-driven learning technologies.

Key Performance Indicators

Success in the role will be measured through:

• Marketing contribution to Annual Recurring Revenue (ARR) and overall business growth.
• Marketing-sourced and marketing-influenced weighted pipeline.
• Pipeline velocity and conversion through the sales funnel.
• Customer acquisition, customer retention and customer lifetime value.
• Direct-to-Consumer revenue growth, subscriptions and eCommerce performance.
• Campaign return on investment and marketing efficiency.
• Organic traffic growth through SEO, AEO and digital optimisation.
• Brand awareness, engagement, share of voice and market positioning.
• Successful execution of global product launches and go-to-market initiatives.
• Effective utilisation of marketing technology, automation and AI capabilities.
• Development, engagement and performance of the global marketing team.
• Compliance with quality, information security and corporate governance standards.